Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
April
24 volume 8-issue 17
Subscriber
Count as I hit send is 2000
Your
editor: Jan Tallent, rimdigest@usa.net
Check
out my blog: http://jantallent.blogspot.com/
** **
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Today's
issue is sponsored by:
"The
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** **
** ** ** ** ** ** ** **
Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Most important parts of a sales page
Positive
Quotes
Super
Deals to $ave your Money :-)
Feedback
Subscriber
Freebies
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
** **
** ** ** ** ** ** ** **
I had
the most wonderful birthday and do not at all mind
aging
if the rest can be half as terrific. Madison and I
had the
best visit ever and the ONLY downer of the whole
period
from Sunday dinner to pick her up until Tuesday
evening
to drop her off WAS having to let go.
I know
I should feel guilty but it tickles me to no end
to get
reports that she often cries for and always ASKS
for
Grandma though I can in all honesty say she has never
YET
cried or even asked for Mommy or Daddy, lol. I am sure
the day
will come <maybe> but for now, she is still as
infatuated
with ME as I am with her. Oh, if all of life
could
be so simple, wonderful and sweet. :-)
Yesterday
I sent out a solo. For whatever reason, the
optinlightning
mailer had not delivered even my copy
four
hours later so I sent it again. The software
froze
up on the second mailing so I sent the solo
via
solos@rimdigest.com and then, of course, the
earlier
one came in right behind this one, grrrrrr.
I had 4
unsubs over this error and to those of you
who do
understand glitches, etc. and know how to
just
delete and go on with life, thanks so much
for
staying. On the plus side, the solo was a
success. :-)
** **
** ** ** ** ** ** ** **
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** **
** ** ** ** ** ** ** **
Featured
Article
Most
important parts of a sales page
Copywriting
is an art form all of its own within marketing.
There
are many professionals who make large incomes from
purely
on copywriting and doing nothing else. Big name
marketers
will pay serious money for a copywriter who has
a
proven track record of pulling in sales. The performance
of
sales copy has nearly as many statistics as the NFL,
and no
part of a sales letter has been analyzed more than
the
headline. Top class copywriters will usually produce
many
different headlines, select one which they believe
will
perform best, and then test the others against it.
Often,
even the most experienced copywriters are surprised
by the
results, and the winning headline will become a new
control
in further testing.
As well
as the main headline, sub headlines are critical.
Often a
busy reader will just skim a sales letter, and not
really
read it in great detail. The sub headlines basically
need to
convey the message of the entire letter, only in an
abbreviated
form. Read a sales letter's sub headlines
without
looking at the text in between, and see if you
receive
the full meaning of the letter just from that.
If not,
the sub headlines probably need working on.
Bullet
points are another crucial part of a sales letter,
and
they need to be short, sharp and to the point. They
also
need to emphasize benefits to the reader, and not
features
of the product alone. Potential buyers are
interested
in how the product can improve their life,
what
end benefits the product will deliver to them.
Nowhere
is this concept more important than in the short,
dynamic
bullet point that play such a key role in creating
excitement
within the reader.
The end
of a sales letter is also of great importance
because
it is here that the sale is made. The letter
must
have a top quality call to action to entice the
reader
to part with his money. A good PS has also been
proven
to increase response rates, if it is an effective
summary
of the key benefits of the product.
Jan
Tallent, editor or Rim Digest eZine
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find
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'nuf said.
and we
are here now, as well:
** **
** ** ** ** ** ** ** **
Positive
Quotes
Being
defeated is often only a temporary condition.
Giving
up is what makes it permanent.
--
Marilyn vos Savant 1946-NA
and
Nothing
lowers the level of conversation more
than
raising the voice.
--
Stanley Horowitz
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Feedback
Dear
Jan,
I have
been so worried about you! The last I heard is that
you
were having PC problems and if that is true, you
probably
won't get this. I haven't received a Rim Digest
newsletter
since the first part of April and I noticed
you had
no additions to the past archives section.
I think
of you so often and pray that your current
problems
will cease pronto!
Keep me
posted
Faye
>>
hi, Faye
oh, I
am so sorry you were worried and I have not yet
missed
getting an issue out tho have not added to the
archives
in a couple of weeks. All is well here, my 54th
bday
was yesterday and I have my beloved Madison as my
bday
present, got her last night and get to keep her
til
tomorrow night.
want me
to forward the last issue or two?
and
thanks SO much for caring and for your prayers,
they
HAVE worked!
Jan
<<
Amen! You are A-OK even though you are one year
OLDER!
So
happy that you have your Madison with you...the age
of
innocence...the best present anyone could hope to have!
Yes, please
forward newsletters after April 3rd...don't
know
why I am not getting them.
Continued
prayers and best wishes friend!
Faye
*************************
Hi
again Jan,
Thanks
for your prompt reply and Ad submitting.
I am
already having responses and opt-ins :-)
Below
is the AD for Friday (if possible?)
We'll
hold the 3rd one for a while if ok with you.
-
Oddvin
*************************
A M
wrote:
???
Jan,
today you sent this solo ad for 4 times!
Don't
you think is too much?
On the
other hand, one hour before receiving your 4th
ad I
have UNSUBSCRIBED from your ezine using the link
http://www.rimdigest.com/optin/r.php3?e=myaddress
you
provided
in each of your messages EXCEPT for the below
one!
Can you
explain why do you keep sending me the same ad
if I
have unsubscribed and YOUR system confirmed that
I have
been removed from your database?
This is
unbelievable!
>>hello,
A M
I am so
sorry, someone is spamming my admin@rimdigest.com
mailbox
with so far over 50,000 emails today and making
things
that are supposed to come in and go out bounce
but I
only SENT the solo once, with optinlightning
and
when it had not gone out four hours later, or
even
come to me, I sent it one more time with the
solos@
address- so at most anyone should have gotten
TWO
copies, if that, one with the unsub box from
optinlightning
and the other from my inbox.
I will
unsub you myself and am very sorry.
Jan
************************
just
think, you can have your feedback in this
section
with a link to you or your biz, hint, hint.
************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
** **
** ** ** ** ** ** ** **
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** **
** ** ** ** ** ** ** **
"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
If you
do NOT want to get solos, please just let me
know
here: mailto:rimdigest@usa.net?subject=NoSolos.
Your
email address will NEVER be sold, traded or in any
other
way used for any purpose other than to send you
issues
of the ezine or solo offers from our advertisers.
The
offers are paid for by the ad runners but mailed to
you
exclusively by ME, Jan Tallent.
If you
feel a need to stop getting Rim Digest eZine use:
mailto:rimdigest@usa.net?subject=Leave
To send
feedback, an address change, article submission,
etc.
use: mailto:rimdigest@usa.net and a SUBJECT, please.
or call
me from 10am to 6pm central USA time: 573-775-4520
My new
online store is growing daily-
http://www.downmemorylanetreasures.com/
For my
fellow *digital addicts* go to
http://www.softwarewarrioress.com/
Check
out my partner site, JanRon Publishing,
http://www.janronpublishing.com/
and if
you like, join our member site:
http://www.janronpublishing.com/join.html
JanRon
Media - Enriching Lives Through How-To
Audios,
Videos, Software and The Written Word.
Rim
Digest runs articles and ads in good faith but offers
NO
guarantees unless expressed by ME or Rim Digest eZine.
Please
use your best judgment in ANY transaction
or deal
you enter into or offer you respond to.
Jan
Tallent, aka Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA