Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
April
9, 2009 volume 9-issue 15
Your
editor: Jan Tallent, rimdigest@usa.net
Rim
Digest ezine: http://www.rimdigest.com/
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Today's
issue is sponsored by:
I now
have over 1000 listings on eBay: classic or hard to find
videos
and DVDs, paperbacks and hardback books AND music cd's
PLUS
Betty Boop, Elvis, Tweety Bird & Mickey Mouse Memorabilia
http://stores.ebay.com/downmemorylanetreasures
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: 3 Things You Must Do Before You Submit
To Article
Directories
Positive
Quote
Freebie
for my subs
Thought
to ponder
Feedback
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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In case
you did not get the email I sent to the entire
subscriber
base, I finally got my new grandson, Aiden James.
He was
born at 5:32 am on April 4, was 6 pounds, 7 ounces
and 20
1/2" long. I had had his big sister, my beloved
3 year
Princess Madison from the Tuesday before last until
this
past Tuesday while we all waited for the event.
I took
her home Tuesday and we got to meet Prince Aiden
together.
She adores him and is gonna be a great big sister
and a
real help to Mom.
Pics: http://twitpic.com/2zakt
remember
me if you ever need any editing / proof reading help
or
other VA services: http://tallentagency.com/
and PLEASE
pass
the word if you know of someone who NEEDS a VA :-)
remember,
you can get updates on my personal and
professional
undertakings, if you like, here:
http://www.marketingwarrioress.com/
and
follow me on twitter:
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Featured
Article
3
Things You Must Do Before You Submit To Article Directories
To all
writers and non-writers out there, now is the time
to
start digging up those creative writing skills.
With
modern communication technology comes the popularity
of
information-based marketing, which is one of the oldest
and
most effective techniques in getting targeted prospects
to
sites and converting them into buyers. This is why article
writing,
submissions and publications are also getting popular.
There
are already many tools that people can use to make
the
process of distributing their articles easier.
This is
invaluable in getting the contents more exposure,
which
is only half of the story.
Let us
take a look first at the common mistakes that some
people
make before submitting their contents to article
directories:
1.
Confusing the reason to promote the articles with the reason
to
write them.
In
article writing, there are three key benefits of promoting
them;
branding, lead generation and promotion, which are all
part of
your optimization efforts.
But
there is only one reason why you write an article,
and
that is to inform your audience. If the article is
not
focused on this primary and most important purpose,
it will
fail to achieve the three promotion benefits
because
no one will be interested in reading it.
You
need to figure out first, how to get people to read
what is
in your article and then make them click on your
resource
box. You can achieve this by producing better content.
2.
Failing to maximize the promotional opportunities
of
article marketing.
You may
already know that your article can help you to
generate
additional links back to your site. But do you
know
that you can get more visitors and better search
engine
results from that same article?
Mention
keywords at strategic places. Just be sure not
to
overdo them. Some are even using anchor text which
is also
an effective method. But it is important to
know
that the majority of the directories are not able
to
support this.
Remember
that it is not only about the links back to your site.
Part of
doing well in your article marketing is getting picked
up by
publishers with a large number of audiences and gaining
the
ability of leveraging other brands because of the quality
of your
work. Better search engine results also are great
benefits.
But
these things do not put much money in your pocket.
There
are other factors that can turn your article
marketing
efforts into an opportunity that can boost
your
earnings. Not just increase the number of visitors
to your
site. Start out with a plan and see to it that
your
article will serve the function that you intended
it to
have.
3. Publishing
content that does not help your readers.
Maybe
in the process of writing articles, you are thinking
that
all that you wanted is links back to your site. And any
visitors
it can generate are fine. Guess what? Not all article
banks
and directories are going to accept your content
automatically.
Often, they have some guidelines and
specifications
on the articles that they are accepting.
You can
double the number of sites you can submit to by
writing
articles that the directories want to share with
other
people. All it takes is one publisher with a hundred
thousand
readers to increase your potential audience overnight.
Write
the articles that publishers want in their publications
if you
want your article marketing to work the most effective
way for
you. This also means you have to obey the standard
guidelines,
spell checks, researching on a good topic and
even
hiring a writer to produce a good content on your behalf.
In the
end, it is all really a matter of choice on your part.
You can
start getting a little exposure from increased links
back
but on a very basic level. Or enjoy massive exposure
from a
little extra time making quality content.
It will
be your choice. You may not be aware of the fact
that an
article submitted on directories is not meant to
have
the same level of exposure as highly-targeted content
ones
geared on a narrow group of people.
Learn
the difference between these two and it will surely
help
you know what kinds of articles to write and to submit.
Jan
Tallent is the editor of Rim Digest ezine,
an
Internet Marketing Mom & Grandma, and
a
Virtual Assistant looking for editing jobs
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Positive
Quote
If I
have ever made any valuable discoveries,
it has
been owing more to patient attention
than to
any other talent.
--
Isaac Newton (1642-1727) English Scientist
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Freebies
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Feedback
none
this issue :-)
just
think, you can have your feedback in this
section
with a link to you or your biz, hint, hint.
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Recommended
Ezines, check them out and see WHY!
Vector
Central eZine
http://www.vectorcentral.com/subscribe.html
iCop's
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Free
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"Bye"
for now and thank you for reading. I appreciate your
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part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
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Tallent, aka Marketing Warrioress
at http://www.marketingwarrioress.com/
and
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Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA