Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
August
21 volume 8-issue 34
Your
editor: Jan Tallent, rimdigest@usa.net
Check
out my blog: http://jantallent.blogspot.com/
Follow
me on Twitter: http://twitter.com/jantallent
and
Face Book: http://profile.to/jantallent/
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Today's
issue is sponsored by:
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<9/04/08>
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Make It Easy To Buy From Your Site
Positive
Quotes
Feedback
Chuckle
Bonus
Article: Ways To Improve Sales Through Your Website
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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Well,
it seems you CAN teach an old dog new tricks.
I have
always been about the one-on-one with my
subs
and customers so the idea should not have
been as
foreign to me as it seemed when I first
heard about
*social networking*. Now that I have
gotten
used to the idea it makes so much sense
to have
the most 'up to the minute' ideas brought
about
in such an easy to SEE and FOLLOW format.
Facebook
and Twitter are the ones I like the best
and
find the easiest to understand and I must admit,
though
Twitter is addictive, I am meeting fellow
marketers,
publishers, Moms, Grandmas, etc. in
a
professional yet casual and friendly, fun manner
and I
suggest that you at least check it out for
yourself
and see if it works for YOU. :-)
remember,
you can get updates on my personal and
professional
undertakings, if you like, here:
http://jantallent.blogspot.com/
and
follow me on twitter:
In next
week's issue we have a REAL treat,
or
should I say Tweet Treat, lol, from one of
the
wonderful women I *met* through twitter
and who
is a real inspiration. Watch for this
event
from Stephanie Bell, also known as the
Spirit
Coach, at http://www.growyourdivinespirit.com/blog
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Featured
Ads
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Featured in Business Week: Online 'video game'
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** **
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Featured
Article
Make It
Easy To Buy From Your Site
Convincing
your prospects to purchase from you is a hard
job,
but have you ever thought that you're making the
process
twice as difficult for both parties if your
prospects
are convinced but don't know how to buy from
you? No
matter how good you are at convincing your
prospects,
they won't buy if they find the process
difficult.
First,
you will want to check that people can find your
order
form easily and hassle-free. You can write a clear,
concise
paragraph to direct your prospects to your order
form so
that you can minimize the chances of them getting
lost.
You can also reduce the chances of losing prospects
by
putting a prominent link to your order page from every
other
page on your site.
Also,
do you offer multiple payment options? Some people
may
feel comfortable paying via Paypal, some may only want
to pay
with their credit card and others might want to send
a check
or money order. The more options you offer, the
better
your chances of covering your prospects' desired
payment
method. After all, it wouldn't make any sense to
sell
hard to a prospect only to find that they won't be
able to
pay you when they want to.
On the
other hand, you will want to prove that you are
a
credible merchant. Is your order form secured using
encryption
technology? You would want to look into SSL
for
this. You can also offer a money back guarantee so
that
people will feel confident about buying from you.
How
about after sales support? Who do they contact when
they
have problems after purchasing?
Alternatively,
you can add customer testimonials, your
contact
information, address, and so on to boost your
prospects'
confidence. Make them feel safe about buying
something
from you, a total stranger to them on the
other
end of the Internet.
As a
conclusion, it would be very pitiful if you sold
hard
and sold well to a prospect and something goes
wrong
when he or she is ready to pay. Eliminate any
chances
of that to maximize your profits!
Personally,
I use paypal and Revolutionary Money Exchange
to
accept payments on services and products on my web sites,
plus do
take snail mailed checks or money orders.
And to
assure my customers of my ethics and credibility,
every
web page in every domain I do business on shows
the
seal of integrity and professionalism from iCop
http://i-cop.org/cgi-bin/mem/jl.pl?1054
Jan
Tallent, AKA
Marketing
Warrioress at http://www.jantd.com/
Rim
digest ezine publisher at http://www.rimdigest.com/
Software
Warrioress at http://www.softwarewarrioress.com/
Computer
Creations at http://www.tallentagency.com/
Gifts
From the past http://www.downmemorylanetreasures.com/
1HelluvaResale
Package http://www.1helluvaresalepackage.com/
Momma
Newbie at http://tinyurl.com/4o8fdg
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for this Ezine at the Cumuli Ezine Finder:
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Make
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FIRST and be assured you are dealing
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members of the highest integrity and
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'nuf said.
and we
are here now, as well:
and
here ...
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** **
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Positive
Quotes
Mama
exhorted her children at every opportunity to
"jump
at the Sun." We might not land on the sun,
but at
least we would get off the ground.
-- Zora
Neale Hurston (1903-1960) American Writer
and
The
person who removes a mountain
begins
by carrying away small stones.
--
Chinese proverb
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Feedback
Hi Jan
- saw your tweet on Twitter.
This is
@allaboutenergy. Here is a limerick I wrote
when I
was about 12! LOL! Please use it if it suits
the
ezine! ;-
Amy
Flynn
http://www.allabout-energy.com/
*************************
just
think, you can have your feedback in this
section
with a link to you or your biz, hint, hint.
************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
** **
** ** ** ** ** ** ** **
Chuckle
There
once was a young lady named Myrtle
Who
wore a very tight girdle.
Mrytle
she sneezed
the
girdle, it breathed
and
then there was a lot more Myrtle than girdle.
Amy
Flynn
http://www.allabout-energy.com/
http://www.moneyreikihealing.com/
thanks,
Amy. By the way, you can follow Amy
on
twitter: http://twitter.com/allaboutenergy
** **
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Bonus
Article
Ways To
Improve Sales Through Your Website
Anyone
who has been marketing online knows that the
lifeblood
of a business is the traffic to a site. More
visitors
equal more sales. However, here are some ways
that
you can tweak your sites with to improve sales
without
the need to get more visitors.
The
first method is to weave in your personal touch
in your
sales message. Nobody wants to be sold to by
a total
stranger, but many people will buy what their
close
friends recommend to them. If you can convince
your
audience that you are a personal friend who has
their
best interest at heart, they will be convinced
to buy
your products. Remember to speak to an individual
in your
salesletter, not to your whole audience.
The
second method is to publish testimonials and comments
from
your customers. A good idea would be to publish both
good
and bad comments; that way prospects will be really
convinced
that these testimonials are real. When prospects
see
testimonials on your website, they will have the
confidence
to buy from you because human beings follow
the
herd mentality; when others have bought and proven
it
authentic, they will jump on the bandwagon and buy too.
Use
visual representations for the problems and solutions
that
your product offers. Not everyone will read your text
copy
from beginning to end, but most people will pay
attention
to images on your website.
Offer
quality bonuses to accompany the product. When you
offer bonuses
that complement your product, your prospects
will
feel it's a very good deal and it would be stupid to
miss
it. Be sure to state the monetary value of your
bonuses
so that people will be even more compelled
to grab
your good bargain.
Lastly,
ask for the sale! Many people entice their
prospects
with the benefits of their product, sell
to them
with stories of how it has solved many problems,
even
offered killer bonuses but forget to ask for the sale.
Give a
clear instruction on how to buy your product
for
example, ( "click the button to buy now!").
Dazzle
Your Visitors With UNIQUE And MEMORABLE Sales Pages
Watch
Your Competitors Turn GREEN With Envy As You Overflow
Your
Bank Account While Their FORGETTABLE Websites Repel
Customers
Like The Plague ---
Check
out my Graphics With IMPACT NOW ----> http://www.tallentagency.com/ImpactGraphics/index.html
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Together,
we can fight world hunger
with
each and every click and it is F R E E:
http://www.thehungersite.com/tpc/THS_linktous
** **
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Recommended
Ezines, check them out and see WHY!
HBPN -
the cure for "guru" overload
iCop's
Internet Marketing Trade Journal
http://www.i-cop.org/trade-journal.htm
Free
Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The
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Biz
Site Biz E-zine: http://tinyurl.com/6ytsh
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
If you
do NOT want to get solos, please just let me
know
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The
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To send
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For my
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Rim
Digest runs articles and ads in good faith but offers
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Please
use your best judgment in ANY transaction
or deal
you enter into or offer you respond to.
Jan
Tallent, aka Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA