Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
August
23, volume 7-issue 33
Subscriber
Count as I hit send is 1975
welcome
to our new subscribers! :-)
Your
editor: Jan Tallent, rimdigest@usa.net
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Increasing Your Search Engine Ranking
Positive
Quotes
Feedback
Chuckle
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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Featured
Article
Increasing
Your Search Engine Ranking
The
methods employed to increase your search engine
rankings
may seem like rocket science to you, so you have
probably
avoided dealing with this issue. I am here to tell
you -
the time has come to face your website! A high search
engine
ranking for your website is so essential that if you
have
the slightest desire to actually succeed in your
business,
there is no way you can continue to avoid this
issue.
At
least 85% of people looking for goods and services on
the
Internet find websites through search engines such as
Google,
Yahoo, and MSN. The idea of optimizing your pages
for high
search engine rankings is to attract targeted
customers
to your site who will be more than likely to make
a
purchase. The higher your page comes up in search engine
results,
the greater the traffic that is directed to your
website.
That's what search engine optimization is about.
You can
immerse yourself in all the technical information
available
online to figure out how to optimize your web
pages
to achieve higher rankings. Or you can look at a few
simple
items on your pages, make some small adjustments,
and
most likely see improved rankings quite rapidly. The
first
item you should examine is the title bar on your
homepage.
The
title bar is the colored bar at the top of the page.
Look at
the words that appear there when you access your
home
page. To increase search engine rankings, the words on
your
homepage's title bar should include the most important
keywords
or phrases, one of which would include your
company
name.
Then
click on all your links and examine the title bars on
the pages
you access. Each title bar on every single page
of your
site should contain the most important keywords and
phrases
taken from the page itself. However, avoid very
long
strings of keywords, keeping them to six words or
less.
Avoid repeating keywords more than once in the title
bars,
and make sure that identical words are not next to
each
other.
The
next item to put under your microscope is your website
content.
Search engines generally list sites that contain
quality
content rather than scintillating graphics. The
text on
your site must contain the most important keywords
- the
words that potential customers will be typing into
search
engines to find your site.
Aim to
have around 250 words on each page, but if this is
not
desirable due to your design, aim for at least 100
carefully
chosen words. If you want to achieve a high
ranking
on search engines, this text is essential. However,
the
search engines must be able to read the text, meaning
that
the text must be in HTML and not graphic format.
To find
out if your text is in HTML format, take your
cursor
and try to highlight a word or two. If you are able
to do
this, the text is HTML. If the text will not
highlight,
it is probably in graphic form. In this case,
ask
your webmaster to change the text into HTML format in
order
to increase your search engine rankings.
Next we
come to what is called meta tags. I know this
sounds
like something out of science fiction, but it is
really
just simple code. Many people believe that meta tags
are the
key to high search engine rankings, but in reality,
they
only have a limited effect. Still, it's worth adding
them in
the event that a search engine will use meta tags
in
their ranking formula.
To find
out if your page is set up with meta tags, you must
access
the code. To do this, click the "view" button on the
browser
menu bar, and select "source." This will pull up a
window
revealing the underlying code that created the page.
If
there are meta tags, they usually appear near the top of
the
window. For example, a meta tag would read: meta
name="keywords"
content=. If you do not find code that
reads
like this, ask your webmaster to put them in. This
may not
do much for your search engine rankings, but any
little
boost helps.
Lastly,
we come to the issue of link popularity. This is a
factor
that is extremely important in terms of search
engine
rankings. Almost all search engines use link
popularity
to rank your website. Link popularity is based
on the
quality of the sites you have linked to from your
links
page.
If you
type in "free link popularity check" in a popular
search
engine, the search engine will then show you what
sites
are linked to your site. In the case that there
aren't
many sites linked up to yours, or that the sites
that
are linked up have low search engine rankings,
consider
launching a link popularity campaign. Essentially,
this
entails contacting quality sites and requesting that
they
exchange links with your site. Of course, this
requires
checking out the rankings of the websites you want
to link
up with. Linking to popular, quality sites not only
boosts
your search engine ranking, but it also directs more
quality
traffic to your website.
Search
engine rankings are extremely important for a
successful
Internet marketing campaign. Before you go out
and
hire a search engine optimization company, try taking
some of
the simple steps listed above, and see if you can't
boost
your rankings yourself. Don't ever ignore this
all-important
factor in Internet marketing. Remember, the
higher
your search engine ranking, the more quality
customers
will be directed your way.
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Positive
Quotes
Man is
happy only as he finds work worth doing -- and does it well.
-- E.
Merrill Root (1895-1973) American Writer
and
To do
the useful thing, to say the courageous thing, to contemplate
the
beautiful thing: that is enough for one man's life.
-- T.
S. Eliot (1888-1965) American Poet
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Feedback
Hi,
Jan;
Thanks
for your use of my article, "What's Wrong
With
Your Promotions?", in today's publication.
You
also did a great job of positioning my ad.
Hope
things are looking up for you now.
Let me
know if I can be of any help to you.
Your
friend,
Larry
Biz
Site Biz Ezine
www.BizSiteBiz.com/
************************
Hello
Good day.
I
appreciate your good job in sending me a message about
your
new site, am interested. so what should I do now.
Send me
more info on rimdigest.
Best
regards, Williams
>
hi, Williams
this is
a paid advertisement from a fellow subscriber,
not an
offer from me, Jan Tallent, or Rim Digest itself.
Rim
Digest ezine is a newsletter that you are subscribed
to and
should have been getting issues of each Thursday.
Jan
<
************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
** **
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Chuckle
"Mr.
Clark, I have reviewed this case very carefully,"
the
divorce court Judge said, "And I've decided to give
your
wife $775 a week."
"That's
very fair, your honor," the husband said,
"And
every now and then I'll try to send her a few bucks myself."
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