Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
August
9, volume 7-issue 31
Subscriber
Count as I hit send is 1893
welcome
to our new subscribers! :-)
Your
editor: Jan Tallent, rimdigest@usa.net
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: How To Instantly Sell 65% More
Of Your
Products Or Services
Positive
Quotes
SERIOUS
Virus Warning
Feedback
Chuckle
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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I have
decided to clearance off all except for the
Memorabilia,
Jewelry, Movies and Groceries in my store.
It is
just too much to take care of and restock the
things
I do not LOVE selling and owning, so the store
is
going on a diet, LOL. The four forementioned lines
are
what pays the rent and keeps people coming in, so
this
will hopefully free up a lot of space AND make me
some
quick money at the same time.
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Featured
Article
How To
Instantly Sell 65% More Of Your Products Or Services
Subhead:
Adding language translation software to your website
can
instantly increase sales of your products and services
worldwide.
By
Kenny Love
Even
though language translation software has been available
for
several years now, few website owners are using it.
This
is, I suspect, largely because website owners have not
been
consistently educated on the tremendous benefits of this
particularly
vital tool as well as its idea not having been
widely
promoted or publicized. As such, it is possibly
considered
more of a website embellishment than a business
necessity.
This is
ironic because, even though the Internet/World Wide
Web
literally presents us to the world via our websites, most
of us
simply (and perhaps, naturally) present our site
information
in our geographically limited and comfortable
native
languages.
Yet, in
limiting our sites to our native languages, we are
significantly
decreasing our opportunities to not only show our
interest
in other cultures and their respective languages, but
we are
also eliminating our chances to create lifetime foreign
customers,
clients and their respective sales, as well as
limiting
our opportunities for true international business growth
while
establishing international business relationships.
To
support my idea on why language translation software is a
vital
tool for any website owner, regardless of the nature of the
site's
business or the products or services that it distributes,
as an
example, while a good portion of the world speaks the
language
of English to some degree, other "first language"
persons
would, obviously, prefer and feel more comfortable
with
being able to review any website's content in their own
native
language.
If you
are a natural English speaking individual, simply
consider
how you feel when you access a website that is in
a
language other than English, and a language that you do not
understand.
Comprehension can be a struggle, at best, and
you are
very likely to simply exit the site without further
review.
However,
in this particular instance, this situation does not
only
apply to English website owners, but from my experience
of
reviewing websites in other languages, it equally applies
to non
English sites as well.
However
and again, it does appear that cultures outside of
English
markets tend to make more of an effort to reach out
to
English speaking markets by presenting their websites in,
at
least, the English language as an alternative.
Statistics
reveal that by not having language translation
software
installed on websites, regardless of the sites' native
language
or how well the site produces financially, website
owners
may be losing as much as 65% in sales of their
products
or services that they could otherwise be enjoying
if
their site presented itself in multiple languages.
This is
because these particular foreign markets are not even
aware
of the sites since the single language sites do not make
a
proactive effort to promote and publicize themselves to
foreign
language individuals. This is a great disservice to both
the
website owner as well as to the prospective website visitor.
By
default, it is safe to assume that a respectable number of
potential
foreign language customers and clients searching
online
"accidentally" discover any given site, yet, will pass on
reviewing
the site if it is not in their native language. However,
consider
the greater chances of attracting those same foreign
individuals
as sales prospects or lifetime customers if only
the
site were available in their native languages.
In this
age of competition and niche market specialization, any
website
owner can utilize all of the assistance and information
available
to not only maintain their site's sales, but to
continually
increase sales as well.
Now,
regardless of what you currently earn from your website
annually,
imagine what the financial impact of a 65% increase
in
online customers or clients, a number of whom are likely to
translate
into online buyers, could do for your annual income
compared
to previous years.
Also,
consider how beneficial your having already established
a
relationship with your foreign customers or clients via having
their
native language available on your site can tremendously
benefit
you should you attend business conventions or other
business
related functions in their countries.
At the
very least, you will have an immediate advantage over
your
competition that has not taken the time to consider the
greatly
added value of installing language translation software
on
their websites and how it can benefit them dramatically.
__________________________________________________
Editor's
Note: Kenny Love is president of MuBiz.com, a firm
specializing
in promotion and publicity for the entertainment
industry
as well as representing unique products and services.
To
learn more information regarding language translation
software
and how it can immediately benefit your website,
visit
MuBiz.com at http://www.mubiz.com/MultiSpeak.html
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Vote
for this Ezine at the Cumuli Ezine Finder:
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Positive
Quotes
To say
yes, you have to sweat and roll up your sleeves
and
plunge both hands into life up to the elbows.
-- Jean
Anouilh
and
I had
rather do and not promise than promise and not do.
--
Arthur Warwick
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Virus
Warning:
Do not
open any "greeting card" e-mails unless you know who
they're
from. I verified this at:
http://www.snopes.com/computer/virus/postcard.asp
A new
virus has just been discovered that has been classified
by
Microsoft as the most destructive ever. This virus was
discovered
yesterday afternoon by McAfee . This virus simply
destroys
Sector Zero from the hard disk, where vital information
for its
functioning are stored. This virus acts in the following
manner:
It sends itself automatically to all contacts on your
list
with the title: "A Card for You".
thanks,
Kent and Larry
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Feedback
hi, Jan
It's
good to hear from you, even if it is through a
newsletter.
I'm sure you are very busy.
I hope
all is going well in your life. I know you went
through
a rough period there, and I admire you for your strength. Just keep your
head
above water.
I
appreciate you.
I
wanted to get your honest, professional opinion of my website.
http://www.linkbrander.com/go/48029
:-)
Larry
Blake
<
thanks, Larry, love the new site update and if you have an
ezine,
please send me a link. >
Still
learning the ropes. Don't have one yet. Don't have the
foggiest
how to do it yet. *sigh* Oh well, I'm getting there.
*I
think* But thanks. I'll keep it in mind. ;-)
<
duh! thought you did and hey, Larry, take it from me,
it is
EASY!
ROFL!
>
************************************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
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if you
like this ezine, please forward a copy
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invitation to a friend. :-)
** **
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Chuckle
A man
and his wife, now in their 60's, were celebrating their
40th
wedding anniversary. On their special day a good fairy
came to
them and said that because they had been so good that
each
one of them could have one wish.
The
wife wished for a trip around the world with her husband.
Whoosh!
Immediately she had airline/cruise tickets in her hands.
The man
wished for a female companion 30 years younger...
Whoosh...immediately
he turned ninety.
Gotta
love that fairy!
** **
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Recommended
Ezines, check them out and see WHY!
iCop's
Internet Marketing Trade Journalā?¢
http://www.i-cop.org/trade-journal.htm
Free
Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The
Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary
Companion http://tinyurl.com/nbk0
eCommerce
Resources eZine: http://tinyurl.com/nbk5
Biz
Site Biz E-zine: http://tinyurl.com/6ytsh
** **
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
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will also hear from me with the occasional solo.
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Jan
Tallent, Marketing Warrioress
at
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Digest eZine, http://www.rimdigest.com
Both
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