Hello and welcome to Rim Digest, the ezine for

"Responsible Internet Marketers".

Striving to be the BEST resource for Small Biz Owners...

December 20, volume 7-issue 50

Subscriber Count as I hit send is 1991

welcome to our new subscribers! :-)

Your editor: Jan Tallent, rimdigest@usa.net

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Today's issue is sponsored by:

An Easy Home Business?

Rebel Marketer Makes $1000's

Online, Without A Website

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Today's Issue Contains:

Publisher's Spot

Featured Article

Email Marketing: Affordable Internet Marketing Technique

Email marketing is considered a killer method when it

comes to effective low-cost Internet marketing endeavors.

This is because it is the most widely-used and has the

best reputation in bringing targeted traffic to websites.

It is used to stay in touch with your customers or

prospective customers, send out invitations,

or make special offers.

It's as easy as writing an email that may be in a form

of a newsletter or a plain announcement, and sending

that to as many targeted recipients as possible.

However, there's an ideal way of going about it.

Email marketing is not just about writing any email

that you will be sending to anybody. To clarify that,

here are some simple tips in doing email marketing

the best way possible.

1. Join the "Can Spam" campaign.

Email marketing is not meant to be used with spamming.

You should not send information that your list will

not have any valuable use for.

2. Make your email list open it.

Your email might get lost together with the hundreds

of emails that inbox owners are confronted with everyday.

Improve your subject line by using extra white space creatively, adding text

symbols, starting each word

with a capital letter, asking compelling questions,

not making any unbelievable claims, and not using

the word FREE.

3. Keep it real.

Do NOT use any "too good to be true" statements in

either your subject line or uour email content. Never

make any promise your business can't keep. Make your

offer genuinely of value to your recipients.

4. Don't go too low.

If you inform your customers regarding discounts,

minimal discounts are not that effective compared with

substantial discounts. But never offer discounts that

are lower than your profit. It will defeat the purpose

of this email marketing effort.

5. Make it eventful.

You should keep an email short and sweet. This tip is

on including seminars, conferences and other events

in your email. Businesses that require training benefit

from this method. With these RSVP-requiring emails,

repetition is important. Just make sure that an ample

interval is considered before sending out a reminder

email.

6. Post news.

Sending newsletters and postcards provides useful

information for your subscribers. These are the best

forms of reaching out to your customers or prospects.

You should keep the information short, simple and

direct to the point for this feat to be effective.

With these simple ways of going about your email

marketing endeavor, your business will prosper

in no time.

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This article may be used in your newsletter or on your

web site as long as you use either the resource box

above or a reference to Jan Tallent and Rim Digest eZine:

http://www.rimdigest.com/

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Subscriber Freebies

Subs only J

and ...

another one J

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Vote for this Ezine at the Cumuli Ezine Finder:

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find OUR ezine here:

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Make any and all purchases by checking the iCop

directory FIRST and be assured you are dealing

with members of the highest intergrity and

professionalism. 'nuf said.

** ** ** ** ** ** ** ** ** **

Positive Quotes

The important thing is this: to be able at any moment

to sacrifice what we are for what we could become.

-- Charles Du Bos

and

We cheerfully assume that in some mystic way love conquers all,

that good outweighs evil in the just balances of the universe

and that at the eleventh hour something gloriously triumphant

will prevent the worst before it happens.

-- Brooks Atkinson

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$uper Deal$

subs only J

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Feedback

Hi Jan

Thanks for the solos, but I have to tell you that I don't

have a Web site, to do this kind of stuff, I'm on a webtv.

It dosen't have the power to do uploading and down loading.

It's just for keeping in touch with friends, surfing the web

for info. But I do want to say Hi, and hope you and the kids

have a great Holiday. Merry Christmas. Steven.

just think, you can have your feedback in this

section with a link to you or your biz, hint, hint.

************************

remember, this is YOUR newsletter, send any

comments, good or bad, address change or other

needed correspondence to mailto:rimdigest@usa.net

and use a subject, please. :-)

if you like this ezine, please forward a copy

or an invitation to a friend. :-)

** ** ** ** ** ** ** ** ** **

Chuckle

You will love or hate this, I almost cried I was

laughing so hard:

http://www.buymystupidebook.com/

Jason James has some super ebooks and I was

reading one of the GOOD ones and he has this

link for a laugh, what a nice break from

*work*, LOL.

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Recommended Ezines, check them out and see WHY!

Open For Business Digital Site ezine

http://www.ofbdigitalpackage.com/jv/gift.html

iCop's Internet Marketing Trade Journal

http://www.i-cop.org/trade-journal.htm

Free Newsletters from 123Greetings.com

URL: http://www.123greetings.com/newsletter/

The Goal Mine Gazette Newsletter http://tinyurl.com/l8sw

Culinary Companion http://tinyurl.com/nbk0

Biz Site Biz E-zine: http://tinyurl.com/6ytsh

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"Bye" for now and thank you for reading. I appreciate your

being part of my *rimmers* family. Hope to "see you" for

the next issue- which will be delivered next Thursday.

You will also hear from me with the occasional solo.

If you do NOT want to get solos, please just let me

know here: mailto:rimdigest@usa.net?subject=NoSolos.

Your email address will NEVER be sold, traded or in any

other way used for any purpose other than to send you

issues of the ezine or solo offers from our advertisers.

The offers are paid for by the ad runners but mailed to

you exclusively by ME, Jan Tallent.

If you feel a need to stop getting Rim Digest eZine use:

mailto:rimdigest@usa.net?subject=Leave

To send feedback, an address change, article submission,

etc. use: mailto:rimdigest@usa.net and a SUBJECT, please.

or call me from 9:30am to 6pm central USA time: 573-775-4520

yahoo messenger : jantd1

just let me know you are a rim sub :-)

Liquidating my brick and mortar store and my loss

is your gain! I overstocked on some terrific memorabila

items, hard to find movies, etc. which were my biggest

sellers and some of my own personal favorites. My new

online store is growing daily-

http://www.downmemorylanetreasures.com/

If you are a *digital addict* like ME, you need to go

see the makeover of SoftwareWarrioress.com

http://www.softwarewarrioress.com/

Check out my partner site, JanRon Publishing, where

you'll find the latest ebooks, software, videos, turnkey

business packages and our article and ezine directory.

http://www.janronpublishing.com/

and if you like, join our member site:

http://www.janronpublishing.com/join.html

Rim Digest runs articles and ads in good faith but offers

NO guarantees unless expressed by ME or Rim Digest eZine.

Please use your best judgment in ANY transaction

or deal you enter into or offer you respond to.

Jan Tallent, aka Marketing Warrioress

at http://www.jantd.com/ and Publisher of

Rim Digest eZine, http://www.rimdigest.com/

Both Divisions of the Tallent Agency

po box 858 - Steelville, MO 65565 USA