Hello and welcome to Rim Digest, the ezine for

"Responsible Internet Marketers".

February 15, volume 7-issue 7

Celebrating SEVEN years of excellence and

integrity and it is thanks to YOU!

Subscriber Count as I hit send is 1349

Rim Digest eZine: http://www.rimdigest.com/

Your editor: Jan Tallent, rimdigest@usa.net

Striving to be the BEST resource for Small Biz Owners...

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Today's Issue Contains:

Publisher's Spot

Featured Article: Principles of Viral Marketing

Positive Quotes

Sweet Story for the Week

Feedback

Bonus Smile

Recommended eZines

Publisher's Goodbye and Legal Stuff

Book your solo, sponsor, or featured ad here:

http://www.rimdigest.com/ads.html and remember,

your ads and feedback are online on the archives page:

http://www.rimdigest.com/archives.html

which gets hundreds of visitors every week.

** ** ** ** ** ** ** ** ** **

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do not miss this offer. :-)

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Featured Article

Principles of Viral Marketing

Viral marketing has definitely gained its popularity over

the global network. More and more businesses are adopting

this marketing strategy to gain their fair share in the

market. The approach developed by Hotmail in increasing

its number of subscribers is one classic example of viral

marketing.

How Hotmail Did It

Hotmail is one of the first web-based email provider

that gives away email addresses for free. Their marketing

approach starts by giving free web-based email addresses

and additional services. Each of the messages sent with

a Hotmail address has an advertisement at the bottom that

goes: “Get your private, free email at

http://www.hotmail.com.”

Then, of course, Hotmail subscribers will use the service

to send messages to their friends and colleagues. These

friends and colleagues will get the message and read it,

and then clicks on the link at the bottom. They will also

Then these new subscribers will also email their own set

of friends. The cycle goes on and on.

This is why viral marketing has the power of reaching

thousands, even millions, of people in such a short time

and with little effort from the one who initiates it.

Elements of Viral Marketing

Dr. Ralph Wilson, an e-commerce consultant, named six

elements or basic principles of viral marketing. A viral

marketing technique need not have all of these, but the

more principles it follows, the more powerful the strategy

will be.

1. Give away products or services. This is the first and

most basic principle of viral marketing. When a person

hears the word “free,” it elicits the interest in him

and will avail of that free product or service, for sure.

Having cheap or inexpensive products may also do the trick,

but “free” will give much faster results.

Patience is important in viral marketing. Giving away

products for free may not earn profit today but if the

business gets to develop customer base by giving something

for free, it will soon generate income for them.

2. Easy transfer to others. The medium used to carry the

marketing message to other people should relatively be easy.

Viral marketing has been powerful over the internet because

of the ease of communication the technology offers. Email,

web sites, software downloads are just some examples that

can be used in viral marketing.

Also, it is better that the message be short for easy copying

and transmission. Simple and short but straight to the point

is best, just like Hotmail’s advertisement at the bottom of

each email sent out.

3. Scalability from small to very large. When viral marketing

is used as a marketing style, it is best that the business is

prepared for rapid growth. In cases of increasing web traffic

thru viral advertising, the web owner should make sure that

the host server is prepared enough to handle the expected

increase in traffic within a short period of time.

This should not be taken for granted; else, it will defeat

the purpose of doing viral marketing. Once people notice

that the site takes a long time to load, they will just

leave and forget about it. That means an automatic loss

of potential customers.

4. Exploit motivation and behaviors. A marketing strategy

that builds on motivation and behaviors of people for

tstransmission is a definite plus. People love to be

popular. This motivation will drive them to communicate

to more and more people to be known.

5. Utilize existing networks. According to social scientists,

an average person has about 8 to 12 members in their close

network of family, friends and colleagues. Moreover,

internet gives way to creating a bigger network circle.

Learning to use these existing networks in viral marketing

will yield better results.

6. Take advantage of other’s resources. Viral marketing

need not consume all your resources away. Using other web

sites in posting your articles, for example, will get them

read by a large number of people without the need of

creating your own web page.

It is best to learn these basic elements or principles of

viral marketing first before actually doing it. Being to

aggressive without doing your homework may just lead to

damage instead of success. Try to adopt those that may be

applicable to your product. Use all of the principles,

if possible, for a more successful output.

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Get the FREE copy of the iCop Member Directory.

http://www.rimdigest.com/iCop-Desktop.pdf

Vote for this Ezine at the Cumuli Ezine Finder:

http://www.cumuli.com/ezines/vte.html?ez=rimdig

** ** ** ** ** ** ** ** ** **

Positive Quotes

In the final analysis there is no solution

to man's progress but the day's honest work,

the day's honest decisions, the day's generous

utterances and the day's good deed.

-- Clare Booth Luce

and

The abundant life does not come to those

who have had a lot of obstacles removed

from their path by others. It develops

from within and is rooted in strong

mental and moral fiber.

-- William Mather Lewis

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Sweet Story for the Week

The Purpose of a Dog - from a 4 yr. old

Being a veterinarian, I had been called to

examine a ten-year old Irish Wolfhound named

Belker. The dog's owners, Ron, his wife, Lisa,

and their little boy, Shane, were all very

attached to Belker and they were hoping for

a miracle.

I examined Belker and found he was dying

of cancer. I told the family we couldn't

do anything for Belker, and offered to

perform the euthanasia procedure for the

old dog in their home.

As we made arrangements, Ron and Lisa told

me they thought it would be good for the

four-year old Shane to observe the procedure.

They felt as though Shane might learn something

from the experience.

The next day, I felt the familiar catch in my

throat as Belker's family surrounded him. Shane

seemed so calm, petting the old dog for the last

time, that I wondered if he understood what was

going on. Within a few minutes, Belker slipped

peacefully away. The little boy seemed to accept

Belker's transition without any difficulty or

confusion We sat together for a while after

Belker's death, wondering aloud about the sad fact

that animal lives are shorter than human lives.

Shane, who had been listening quietly, piped up,

"I know why." Startled, we all turned to him.

What came out of his mouth next stunned me.

I'd never heard a more comforting explanation.

He said, "People are born so that they can learn

how to live a good life - - like loving everybody

all the time and being nice, right?" The four-

year-old continued, "Well, dogs already know how

to do that, so they don't have to stay as long."

Live simply. Love generously. Care deeply.

Speak kindly. May you always have LOVE to

share, HEALTH to spare and FRIENDS who care.

From my buddy and long term sub, Kent Butler

He also sent me a beautiful graphic with "Congrats"

for the Seven Year Anniversary issue.

thanks so much, Kent. :-)

for those who would like to see it, go here:

http://www.tallentagency.com/Congrats.gif

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Feedback

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My friend and long time sub, Warren, sent me this and

I want to share it with all of you. It is a pretty

big list so I have uploaded it to the Rim site and

you can either download it as a text file here:

http://www.rimdigest.com/FoodsThatHeal.txt

OR send

an email to mailto:FoodsThatHeal@rimdigest.com

and it will come via autoresponder.

thanks, Warren! :-)

** ** ** ** ** **

Dear Jan,

This is directly from me to tell you how much I am

very much privileged to have you as my JV partner.

I really cannot express how happy I am for your

acceptance to Joint Venture with me to launch my

product - The most Important Marketing Tool -

on the 20th of February.

I strongly believe that with your loyal subscribers,

you are going to contribute enormously to the success

of this launch.

Wishing you the best,

Yours truly,

Lubowa.M.Planet

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Hi Jan,

well, 1250 is not really much.

You build that in 6 years? Don't you add new Subs

each month etc.? I wonder why is it that low.

Let me know if we can go with a test for $50,

one solo ad and if it turns out to be good I

will order more, ok?

Frank

> Dear Frank,

yes, on the face of it, my list is small and VERY

targeted and select. If you have read the ad feedback

on the order page you can see that this does work for

my advertisers.

I have had up to 60,000 - ish ADDRESSES in building

my list over the years, had bought out two smaller ezine

bases and merged those with my former subs as well as

using list building services.

I remove ALL bounces, as soon as they bounce.

All of my subs NOW are required to double opt in and

my former, even long term subs did so as well. The

lower number is actually the most responsive bunch

of READERS and RESPONDERS of my entire career with

the ezine.

I appreciate your offer but since every single solo runner

had paid up to $149 PER SOLO when I had 10,000 to 20,000

and have all paid $100 for one, $149 for two or $300 for

five with no questions or regrets, it would not be fair to

my loyal subs and advertisers for me to do *trial run*

discounts.

I keep the solos sold at a nice and steady rate without

lowering the value and am happy with things this way.

Best of success wherever you advertise and with your

e-biz!

Jan >

:-) :-) :-) :-) :-)

remember, this is YOUR newsletter, send any

comments, good or bad, address change or other

needed correspondence to mailto:rimdigest@usa.net

and use a subject, please. :-)

if you like this ezine, please forward a copy

or an invitation to a friend. :-)

** ** ** ** ** ** ** ** ** **

Recommended Ezines, check them out and see WHY!

iCop's Internet Marketing Trade Journal™

http://www.i-cop.org/trade-journal.htm

Free Newsletters from 123Greetings.com

URL: http://www.123greetings.com/newsletter/

The Goal Mine Gazette Newsletter http://tinyurl.com/l8sw

Culinary Companion http://tinyurl.com/nbk0

the Cabot News http://tinyurl.com/nbk3

eCommerce Resources eZine: http://tinyurl.com/nbk5

Biz Site Biz E-zine: http://tinyurl.com/6ytsh

** ** ** ** ** ** ** ** ** **

"Bye" for now and thank you for reading. I appreciate your

being part of my *rimmers* family. Hope to "see you" for

the next issue- which will be delivered next Thursday.

You will also hear from me with the occasional solo.

If you do NOT want to get solos, please just let me

know here: mailto:rimdigest@usa.net?subject=NoSolos.

Your email address will NEVER be sold, traded or in any

other way used for any purpose other than to send you

issues of the ezine or solo offers from our advertisers.

The offers are paid for by the ad runners but mailed to

you exclusively by ME, Jan Tallent.

If you feel a need to stop getting Rim Digest eZine use:

mailto:rimdigest@usa.net?subject=Leave

To send feedback, an address change, article submission,

etc. use: mailto:rimdigest@usa.net and a SUBJECT, please.

or call me from 9am to 5pm central USA time: 573-775-4520

Rim Digest runs articles and ads in good faith but offers

NO guarantees unless expressed by ME or Rim Digest eZine.

Please use your best judgment in ANY transaction

or deal you enter into or offer you respond to.

Check out the brand new Newbie Helper package:

http://www.ofbdigitalpackage.com/newbiepack.html

and, PLEASE, join our reseller program.

Jan Tallent, Marketing Warrioress

at http://www.jantd.com/ and Publisher of

Rim Digest eZine, http://www.rimdigest.com/

Both Divisions of the Tallent Agency

po box 858 - Steelville, MO 65565 USA