Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
February
22, volume 7-issue 8
Subscriber
Count as I hit send is 1345
Rim
Digest eZine: http://www.rimdigest.com/
Your
editor: Jan Tallent, rimdigest@usa.net
Striving
to be the BEST resource for Small Biz Owners...
Celebrating
SEVEN years of doing so!
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Explode Your Business
With Viral Marketing!
Positive
Quotes
Funny
for the Week
Feedback
Bonus
Smile
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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Featured
Article
Explode
Your Business With Viral Marketing!
by
Justin Blake, CEO ViralShock.com
Creativity.
This is
one virtue a site must possess to lead the race in
the
ruthless competition in the Internet based business.
With so
much competition and rivalry going on, every method
of
marketing must be employed and utilized.
It
doesn’t matter if you have a killer product or a
fantastically
designed website, if people don’t know that
you
exist, it doesn’t matter, and you are not going to make
it big.
Worst of all, you business could just get killed.
While
there are so many methods and schemes used by so many
e-commerce
sites today, there are still some of those that
can
help you with an extra boost in the popularity ratings.
One of
these is the so called Viral Marketing.
While
the term Viral easily depicts a virus, a word
very
much dreaded by all computer owners, it is not
what it
seems. You do not actually use a computer virus
to
spread your business; on the contrary it just might
kill
you. Everyone has had enough of all those pop up
ads and
spyware.
Viral
Marketing Overview
Viral
Marketing also known otherwise as Viral Advertising
is a
marketing technique used to build the public awareness
of
one’s product or company. They use many forms of media
to reach
out to the public without actually promoting the
product
by riding on in other forms of addictive means
that
could get a person hooked and be obliged or amused
to
actually pass it on, with the product or company
advertisement
along with it.
In a nutshell,
companies ride on the idea that if people
like
the content of a media they will pass it on to their
friends
and family. They sponsor the certain media, such
as a
cool flash game, funny video, amusing story and such,
which
one may pass on to another with the company brand
or logo
or the products description or any other content
to help
promote the company or its product.
Viral
marketing has become a popular means of advertising
and
marketing because they are relatively low cost. To
avoid being
tagged as spam mail, viral marketing counts
on the
eagerness of one person to pas on the product.
If a
person sees the name of the person they know as
the
sender, they won’t block it and open it as well.
Many
companies offer incentives such as discounts and
rebates
when they help in spreading their viral marketing.
They
rely on the number of recipients a viral marketing
gets
from one person in determining the amount or number
of
incentive they can be attributed with.
Using
Viral Marketing to your advantage
The
main and foremost advantage of viral marketing is that
you get
a lot of publicity and public awareness about your
site
and your company. You get to generate a flow of traffic
that
are potential customers. With a little ingenuity and
imagination,
plus some incentives or prizes, you can reach
out to
a great number of people and announce your existence.
Most
sites and companies are catching on to the
effectiveness
of Viral Marketing and Advertising.
Not
using it could kill your business. Along with
other
schemes and methods in promoting your site,
like
Search Engine Optimization and such, viral
marketing
could easily push you ahead in the
rating
games.
Viral
Marketing could be a sneaky way to get people
to know
about you and your company. You get them to
pass
your advertisement along. They are also very
low
cost that not investing in it could be downright
a
business suicide. All it takes is a great idea,
a good
addicting game, a funny story many ideas
are
still out there. Create gossip or a buzz.
Many
movies are promoted by using scandals and
gossips
to make them more popular. Remember the
movie
“The Blair Witch Project”?
Many
big companies have tried viral marketing
and
have had many success stories with it.
A
classic example is Microsoft’s Hotmail.
They
were the first known big company to
utilize
the scheme and it has worked wonders
for
them.
Now
it’s your turn to use viral marketing to work
wonders
for you. Act now and reap the benefits
Viral
Marketing will provide for you and your
sales
figures.
-
Justin Blake, CEO
---
Justin
Blake one of the web's foremost experts
in
Viral Marketing. He has recently created a
brand
new viral marketing resource to help
online
business owners radically increase
their
profits and subscriber base, and you
can
find out more about this incredible
resource
here:
==> http://www.viralshock.com/members/jantd
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Positive
Quotes
Justice
is a certain rectitude of mind whereby
a man
does what he ought to do in circumstances
confronting
him.
-- St.
Thomas Aquinas
and
None
will improve your lot If you yourself do not.
--
Bertolt Brecht, 1933
BRAVO!
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Funny
for the Week
AT THE
DOCTOR'S OFFICE
A
gorgeous young redhead goes into the doctor's office
and
said that her body hurt wherever she touched it.
"Impossible!"
says the doctor. "Show me."
The
redhead took her finger, pushed on her left arm
and
screamed, then she pushed her elbow and screamed
in even
more. She pushed her knee and screamed;
likewise
she pushed her ankle and screamed.
Everywhere
she touched made her scream.
The
doctor said, "You're not really a redhead, are you?
"Well,
no" she said, "I'm actually a blonde."
"I
thought so," the doctor said. "Your finger is broken."
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Feedback
Good
Morning Jan,
Someone
sent me the link below for inspirational
flash
movies, etc., and I thought of you!
Have a
great day!
http://www.inspiringthots.net/index.htm
Faye
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Hi,
Jan,
I must
unsubscribe (to the ezine and solos) as I am
going
off line for a while to help my husband build
our new
home and won't have time to check the emails.
Thanks
for your help.
Toby
A
Mother-Lode of Home Businesses & Opportunities
http://www.prosperity-gate.com/
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** ** ** **
Hiya
Jan,
Thanks
for the recognition in RIM - glad you liked the story,
and you
are welcome!
Any cat
nuts among the RIMmers? They might want to see
my free
felizine (feline magazine):
http://www.catnipchronicles.com/
Thanks,
Kent
:-) :-) :-) :-) :-)
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
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"Bye"
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