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February 4, 2010 issue of Rim Digest eZine
Hello and welcome
to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving to be the
BEST resource for Small Biz Owners...
February 4, 2010
volume 10-issue 5
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Today's issue is
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Today's Issue Contains:
Publisher's Spot
Featured Article:
"Are Your Ears Burning?
-20 Tools for Tracking Social Media
Marketing"
Positive Quote
Fun Tip or Site
Feedback
Recommended
eZines
Publisher's Goodbye and Legal Stuff
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Well, we are just about out from under
the eight or
so inches of white powdery stuff, though half the
town
is M U D and slush. Now they are calling for
more icy rain and snow but
the rumors are anywhere
from tonight to tomorrow night. We have
already
figured out that predicted or not, we will get
whatever we
are going to get, lol. I am SO ready
for Spring. And then Fall. And
then Spring again!
Whew - can you believe that on the
10th, Rim Digest
ezine and I will have been together for TEN YEARS?
Remember I now have a "fan page" for
my Virtual Assistance
business and would be honored to have my
subscribers
join me there: http://tinyurl.com/TallentAgency-Jan
I opened a new account on YaHoo
Messenger:
jan_tallent1954 and you can reach me there as well :-)
I am still here if you ever need
any editing / proofreading
help or other VA services: http://tallentagency.com/
and
PLEASE pass the word if you know of someone who NEEDS a VA :-)
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Featured Article
"Are Your Ears Burning?
-20
Tools for Tracking Social Media Marketing"
Social media websites such as Facebook
and Twitter make
it easy for people to come together and share
opinions,
experiences and thoughts on a number of topics.
Smart
companies understand this and are using the power of
social
media to connect and inform their customers,
and potential customers.
Referred to as "Social Media
Marketing", it's a smart way to open the
lines of
communication between you and your prospects.
Social media activities run the gamut
from Blogging,
micro blogging sites such as Twitter, social
networking
communities such as LinkedIn and Facebook, video
and
music uploading sites, discussion forums, photo sharing
and
more. With so many different sites and ways to
participate, it can be
difficult to keep track of all
your efforts.
Participating in social media doesn't
take a lot
of money, but it is very time consuming and
businesses
want to know that all of this investment in time
is
paying off. Before launching a campaign, you should
have a firm
grasp on what it is you're trying to
accomplish. Is it increasing
website traffic? Getting
more ezine subscribers? Having more people
download
your free ebook or whitepaper? Or maybe you just want
to
work on your company's brand image. Whatever it is,
you need to have a
plan. As the old saying goes, "If
you don't know where you're going,
you'll never get
there". Have your game plan intact before
getting
started in marketing yourself, or your company with
social media.
There are many different forms of
social media,
so it's impossible to use them all. Pick three
or
four, and funnel the majority of your efforts
there. Even if you won't
be working them all,
at the very least you should claim your name
or
company name on as many social services as
possible. You don't want to
find out later that
someone has the user name that you want. If
you
need to see if your chosen user name is
available try http://Namechk.com which checks
dozens of
social media networking and bookmarking
sites all at once to see if
it's available.
Claim your name now so you won't end up
being sorry later.
So how do you monitor all the buzz?
How do
you monitor your brand and protect your hard
earned
reputation? I thought you'd never ask.
There isn't one fool-proof
method but there
are many services and tools out there that
will
make it easy to see who's talking about
you online. Some are free and
others will make
you pull out your wallet.
These "online reputation management"
tools, as they're
often referred to, will help you to define
keywords,
or phrases you wish to track and then watches for
any
mention of your company name, products, or services.
It's
important to defend and monitor your online
reputation. Similar to High
School reputations,
protecting your image online is the name of the
game,
and just as in real life, everyone has one to
maintain.
Let's take a look at some of the
measuring and
tracking tools at your disposal:
1)http://BackTweets.com : A search
engine for
Twitter. See who's tweeting your links and
more. Can also
sign up for email alerts of
new findings.
2) http://Addictomatic.com : A little
different
than the others , you type in a keyword, topic
or phrase
and out it goes searching the top
blogs, news sites, Google,
Technorati, Ask,
YouTube, Flickr, Digg, Topix and more. You'll
be
given a personalized results page to
bookmark with everything it finds
related to
your topic.
3) http://Buzzoo.net : All about Internet
buzz,
it tracks several different websites to bring
you what's "hot"
right now.
4) http://Surchur.com : Search for the
latest
and greatest on topics that are popular right
now. Type in a
keyphrase and it searches blogs,
social news sites, photo and video
sites for
your chosen topic.
5) http://Commentful.Blogflux.com :
This service
watches for comments on blog posts, Digg, Flickr,
and
others and notifies you of any findings.
6) http://AlertRank.com : A better way to
organize
and sort Google alerts. Get a daily report
emailed to you
in a spreadsheet format of what
it finds.
7) http://BoardTracker.com : A search
engine
for forums only. Monitor discussion boards
and be notified by
email when a thread matching
your search terms is discovered. Free to use.
8) http://www.google.com/alerts :
I've been
using this "secret weapon" for years. Simply
type in your
name or company name and receive
daily emails of results found. They do
the
work, you receive the links. Free and nice.
9) http://BrandsEye.com : An online
reputation
management tool with a real-time, concise overview
of
your online reputation. Multiple levels of
services and pricing
available. Starting at $1.00.
10) http://Twazzup.com : Another Twitter
only
search engine.
11) http://SiteMention.com : Type in your
url
and find out what's being said about you. The
results returned
are gathered from Google Blog
Search, Twitter, FriendFeed, YouTube,
MySpace,
Digg, Delicious and many more.
12) http://Brandwatch.net: This service
tracks
your brands, companies, even the competition.
Sign up for
free weekly updates on any brand.
Their detailed reports break down
what sites
like you, your most talked about features,
weekly summary
of all blogs and forum activity.
Very similar to the old "press
clipping" service.
13) http://Trackur.com : A tool that
scans
many websites including blogs, news, image and
video sites,
forums and notifies you of any
mention of your brand,
products/services.
Easy to use and affordable. Prices vary
depending
on need, a personal account is
only $18.00 a month, corporate account
$88.00
a month with other options also available.
Try a "personal"
account free for 14 days.
14) http://FiltrBox.com : This one
searches
online news sources, Twitter and others to
find out what's
being said about you or your
company. Pricing is based on the number
of
users, but there is a free version that
provides "5 filters" and
15 days of what they
call "article history".
15) http://SocialMention.com/alerts
: Just
like Google Alerts but for social media. Enter
your keyword
phrase and email address to be
notified of any new findings. Searches
blogs,
microblogs like Twitter, bookmarks, comments,
events, images,
news, videos and more.
16) http://BlogPulse.com : A search
engine
that searches only for data posted to blogs.
Enter your
keyword, hit submit and off it
goes to gather results.
17) http://BackType.com : Billing itself
as
a "conversational search engine" they
index millions of conversations
from social
networks, blogs and other social media.
18) http://sm2.techrigy.com : Industry
insiders
claim this to be the leading social media
monitoring
solution online. Choice of free
or paid version. Free is limited to
five
searches and 1,000 results. There are three
paid professional
levels: Gold, Diamond, or
Platinum.
19) http://ReputationDefender.com :
This paid
service finds out everything there is to know
about you
online, and if negative information
is found they try to have it
removed. Different
types of plans are available such as
"My
Reputation", "My Privacy", starting at only
$14.95 a month.
20) http://Topsy.com : Topsy will track
your
tweets that have been retweeted so you can
find out who's been
sending you all that
"link love". Type in your Twitter user name
and
you'll be amazed at what you find.
If you'd like to track incoming
traffic from
your various social media profiles, an easy
way to do
it using Google Analytics can be
found here http://Tinyurl.com/kuc9rL
Just as there are many ways to market
your company
using social media, as you can see, there's a
multitude
of tools and services at your disposal
to track and see if all of that
hard work is
paying off. Smart companies realize the
importance of
social media in their marketing
efforts and are utilizing it on some
level.
How smart are you?
----------------------------------------------
"Blah...Blah...Blog..Rantings
by Merle"- The Blog that's
loaded with online marketing techniques and
strategies
that will help you increase your website traffic and
make
more money online. Tips and tricks for online
entrepreneurs,
and marketers to grow your net biz. Visit today-
http://www.mcpromotions.blogspot.com/
Follow
me http://Twitter.com/msmerle
thanks, Merle :-)
Next issue watch for the start of a
series on "Creating
and Maintaining a Member Site" from Kim Beasley
of
Pro Membership Services
http://www.marketerschoice.com/app/?af=1117457
who
is also "The WordPress Lady"
http://tinyurl.com/Jan-WPT for those
who need
Advanced WordPress Training
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Positive Quote
The gem cannot be polished without
friction,
nor man perfected without trials.
-- Chinese proverb
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Fun Tip or Sites
if this does not move you, call the
doctor of maybe even
the coroner! I love this, listen to it when I need
a lift.
** ** ** ** ** ** ** ** ** **
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** ** ** ** ** ** ** ** ** **
Feedback
none this issue :-)
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just think, you can have your
feedback in this
section with a link to you or your biz, hint, hint.
************************
remember, this is YOUR newsletter,
send any
comments, good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use a
subject, please. :-)
if you like this ezine, please forward
a copy
or an invitation to a friend. :-)
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Together, we can fight world
hunger
with each and every click and it is F R E E:
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be sure to click each tab, every great
cause
on this website is free to give, funded by
contributing big
companies.
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"Bye" for now and thank you for
reading. I appreciate your
being part of my *rimmers* family. Hope to
"see you" for
the next issue- which will be delivered next
Thursday.
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