Hello and welcome to Rim Digest, the ezine for
"Responsible Internet Marketers".
Striving to be the BEST resource for Small Biz Owners...
January 1, 2009 volume 9-issue 1
Happy New Year!!!!!!!!
Your editor: Jan Tallent, mailto:rimdigest@usa.net
Rim Digest ezine: http://www.rimdigest.com/
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Today's issue is sponsored by:
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Today's Issue Contains:
Publisher's Spot
Featured Article: Humor Turns E-Mail Viral
Positive Quotes
Feedback
Recommended eZines
Publisher's Goodbye and Legal Stuff
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Happy New Year, can you believe it is already 2009?
I honestly do not remember a year ever going by so
fast and at my advancing age, they all go by pretty
quickly, lol.
My baby brother, Dan, will be 41 on the 6th, my
Princess Madison will be THREE, oh, my AND my son,
Justin will be 21! Where does the time go?
And oddly, I still often feel like I am still 44,
the age I was when I got ON the net and started
my first business, Tallent Agency office services,
and then a month later got it on the net.
Of course that is now almost 11 years ago, I will
be 55 in April, whoa, AND Rim and I will be
celebrating year NINE on February 10!
I hope you had a safe and happy new year's eve
and day AND have the best years of your life ahead.
Once again I want to thank YOU for being part of MY life.
New
Year special, buy by 1/31 & can book right away
or
later, two for one special on ALL ads & pkgs
http://www.rimdigest.com/ads.html
remember me if you ever need any editing / proof reading help
or other VA services: http://tallentagency.com/ and PLEASE
pass the word if you know of someone who NEEDS a VA :-)
remember, you can get updates on my personal and
professional undertakings, if you like, here:
http://www.marketingwarrioress.com/
and follow me on twitter:
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Featured Article
Humor Turns E-Mail Viral
A study by Sharpe Partners, an interactive marketing agency,
revealed that 89% of adult Internet users in America share
content with others via e-mail. This is excellent news for
those companies who use self-propelling word-of-mouse”
e-mail techniques to sell their products.
The study generated some interesting results regarding
the type of content that is most often forwarded, as well.
The most popular content is humorous material.
The second most popular category is news, followed by
healthcare
and medical information, religious and spiritual material,
games,
business and personal finance information and sports/hobbies
...
in that order. So it is easy to see that humor is the best
content
for your viral e-mail campaign.
Cartoons, jokes and funny video clips are among the things
that can be added to an e-mail to insure that it will go
viral.
People will want to pass along something that makes them
laugh.
They are a lot more likely to hit the forward button and
send
your email to their friends and relatives if it is an
“advertainment”
rather than an advertisement.
Not along ago, about 35 million people got an e-mail
containing
a picture taken in Disneyland. It took a minute to see it
but
there was Donald Duck lying prone in front of the famous
Cinderella Castle.
The title of the picture was
“Bird Flu has hit Disneyland”. It was a viral e-mail
advertising
Disneyland and used the edgy strategy of making light of
what’s
serious, and it works.
I’d guess that most people who own a computer have seen that
picture, and thus the advertisement for Disneyland. The bird
flu
epidemic is newsworthy and has the potential to attract an
enormous amount of attention to any brand that might,
for whatever reason, associate itself with it.
Remember that people are much more likely to share a joke
or a funny picture than anything else so you would be well
advised to include humor in your e-mail campaign.
Jan Tallent is the editor of Rim Digest eZine at
http://www.rimdigest.com/ and also known as the
Marketing Warrioress at http://marketingwarrioress.com/
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Positive Quotes
So, then, to every man his chance -- to every man,
regardless
of his birth, his shining golden opportunity -- to every man
his right to live, to work, to be himself, to become
whatever
his manhood and his vision can combine to make him -- this,
seeker, is the promise of America.
Thomas Wolfe
And
Enjoyment is not a goal, it is a feeling that accompanies
important ongoing activity.
Paul Goodman
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Feedback
none this issue :-)
****************
just think, you can have your feedback in this
section with a link to you or your biz, hint, hint.
************************
remember, this is YOUR newsletter, send any
comments, good or bad, address change or other
needed correspondence to mailto:rimdigest@usa.net
and use a subject, please. :-)
if you like this ezine, please forward a copy
or an invitation to a friend. :-)
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Recommended Ezines, check them out and see WHY!
Vector Central eZine
http://www.vectorcentral.com/subscribe.html
iCop's Internet Marketing Trade Journal
http://www.i-cop.org/trade-journal.htm
Free Newsletters from 123Greetings.com
http://www.123greetings.com/newsletter/
The Goal Mine Gazette Newsletter
Culinary Companion
Biz Site Biz E-zine
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"Bye" for now and thank you for reading. I appreciate your
being part of my *rimmers* family. Hope to "see you" for
the next issue- which will be delivered next Thursday.
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Rim Digest runs articles and ads in good faith but offers
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Please use your best judgment in ANY transaction
or deal you enter into or offer you respond to.
Jan Tallent, aka Marketing Warrioress
at http://www.marketingwarrioress.com/
and Publisher of Rim Digest eZine,
Both Divisions of the Tallent Agency
po box 858 - Steelville, MO 65565 USA