Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
January
25, volume 7-issue 4
Subscriber
Count as I hit send is 1360
Rim
Digest eZine: http://www.rimdigest.com/
Your
editor: Jan Tallent, rimdigest@usa.net
Striving
to be the BEST resource for Small Biz Owners...
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Today's
issue is sponsored by:
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: If At First You Don't Succeed
Virus
Alert, this is SERIOUS
Positive
Quotes
Bonus
Report :-)
Funny
for the Week
Feedback
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
Book
your solo, sponsor, or featured ad here:
http://www.rimdigest.com/ads.html
and remember,
your
ads and feedback are online on the archives page:
http://www.rimdigest.com/archives.html
which
gets hundreds of visitors every week.
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You
have one happy Grandma here- I got to go get Madi
on
Sunday evening and got to keep her until Tuesday night.
She is
SO much fun now and it is harder to let her go but
worth
it just to have her each time. She spent Monday
pretty
much sitting on my lap and did not want to be away
from me
which let me rest up for TUESDAY when she ran
through
my store pretty much all day! Whoa! She went from
toddling
SLOWLY last month when I had her to ... a BLUR.
And she
is so short only my long legs helped me keep up
with
her as she is really and truly as FAST as her old
Granny.
Her Mommy is finally ( after a year ) willing to
pretty
much guarantee me two whole days and nights each
month
now and we are going to have so much fun.
And
then I have 28 or 29 days to rest up each month
for the
next time, lol.
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I
invite you to join my long standing discussion list no
matter
what phase or level of your marketing and online
business
you are at. We have everyone from brand new
newborn
newbies to seasoned pros and all in between.
List
Name :Newbies to Pro's Discussion List (newbies911)
Purpose:
Discussion list for everyone from newbies
to
seasoned gurus.
NO ADS
allowed and this will be strictly enforced.
Sig
files are encouraged.
IF you
are looking for a safe list to send your ads to,
this is
not the forum for that. This is a discussion list
for
professional marketers, publishers and those interested
in
learning how to create and maintain a business on the web.
List
Type: Unmoderated discussion
Subscription:
Requires owner approval
Archive:
Readable by subscribers only
Created:
Nov 28, 2002
Owner: Jan Tallent
To
Join: send an email to
mailto:newbies911-subscribe@topica.com
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Featured
A^d
Learn
Real Ways To Make Money On The Internet
That
Work, As Well As The Latest Money Making
Ideas,
And Hot New Information Products And Services!
Join
for free now: http://jempublishing.com/rimmers.htm
** **
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Featured
Article
If At
First You Don't Succeed
Five
Ways to Fix Slow Business
and Give Yourself a BIG Second Chance.
by Dr.
Kevin Nunley
This
would normally be a busy time of year for Margaret,
but
business is slower than usual. She worries things
will
get ever slower in the months ahead. Greg came up
with a
terrific idea for building a second income from
the
Internet. Months later, his web site and advertising
have
only brought in a few sales. He is afraid all his
time,
money, and enthusiasm were wasted.
I hear
similar experiences from dozens of people each week.
Some
are start-ups, others are mature businesses. Most
business
ideas flop on the first try. The key to success
is
knowing how to give yourself a BIG second chance.
Sometimes
you will need to try a third or fourth time
before
your new product or service brings home the bacon.
Here
are five simple ways to give your business new life.
1. Give
your business a tighter focus. Many businesses are
too
broad, trying to interest too many different kinds of
prospects.
Being too general will leave you lost in a
crowd.
America has more stores than at any time in history.
Retailers
are finding their markets split into tiny
fragments
as shoppers have a bewildering choice of places
to
spend their money. Meanwhile, the Internet is exploding.
Christmas
spending in 1998 is 2.3 Billion dollars, twice
what it
was in 1997. All that money is divided among some
300
million web sites.
How do
you compete when there are so many others? Tighten
your
business focus to include a narrow, very well defined
audience.
The man who sells John Denver memorabilia from
the
1970s has a very specific, almost peculiar business.
But he
is selling his product like crazy on the Internet.
He is
filling a niche that deeply interests a particular
group
of people.
2. Make
your prices more competitive. For the past few
years
consumers have told us they want quality and service
with
price being much less important. The tightening of
the
economy has changed that. Now consumers are ranking
price
as one of the most important reasons they buy from
one
business and not from another.
Think
of ways you can tighten your belt or redefine your
product
or service to offer it at a lower cost. Maybe you
can
limit your service to fewer, but still important
features.
Perhaps your prices are already lower than
competitors.
You just need to emphasize your lower prices
more in
your marketing. Lower prices are suddenly an
important
way to get people to buy.
3.
Choose the product or service that sells best for you,
then
expand it. Go wide and deep. Offer more versions of
the
same product or service. If the green one is selling
well,
come out with a red one and a blue one to offer
along
side your start performer. Look for more related
products
or services you can offer. I write press releases
for
people. I have also found those same people want me
to
write articles for them. That is a related service I
can
offer along with the popular press release service.
4.
Sharpen your marketing materials. With all that
competition
in the business world, you profit when your
marketing
and advertising stands out and hits home with
consumers.
Give all your marketing pieces a headline.
Busy
prospects need a way to quickly find out "what's in
this
for me" before they will take the time to read your
sales
letter, brochure, classified ad, or web site.
Relate
the features of your product or service to the
benefits
the buyer will get. Your "Widget 900" has a
clever
lever. Tell prospects how that lever will save
them
time, money, and make their day more enjoyable.
It is
the benefits that your buyers really care about.
Take a
closer look at where you are putting your
advertising
dollars. It is tempting to place all your
cash
into big media that reach a lot of people, but are
all
those people your best prospects?
Marketing
is generally more effective when it can be
closely
targeted to a well defined audience. If your
audience
is made up of lots of your best customers, you
get
sales. Consider advertising in trade publications,
email
newsletters, and neighborhood papers. Postcards are
cheap
and prospects read them without having to open an
envelope.
5.
Expand your promotional effort. It takes a LOT of
advertising,
marketing, and promotion to get into the
heads
of your busy prospects. People are constantly
bombarded
with ads and commercials. You need to hit your
best
prospects over and over again before your message
sinks
in.
Look
for several ways you can CONSISTENTLY market your
business.
Find affordable methods that reach your best
customers
and use those methods over and over again.
When
marketing doesn't work, it is almost always because
the
business ran out of money and gave up too soon.
Give
your business a big second chance. The children's
story
of the "little engine that could" might as well be
a
$1,000 business seminar. The best way to clobber
competition
and build your business into a cash cow is
to give
your business a tight focus, make prices more
competitive,
expand what works, improve marketing
materials,
and promote big and consistently.
Kevin
Nunley works with small businesses and
organizations
providing affordable marketing advice,
copywriting,
and Internet promotion.
Reach
him at mailto:kevin@drnunley.com or
(801)253-4536.
Get his FREE email course
"Make
Your Website SELL!" by sending an email to
mailto:bizguru@aweber.com.
See all Kevin's articles
on his
Marketing Info Supersite:
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Find
OUR newsletter, my other e-bizzes and the
other
iCop approved businesses in the FREE copy
of the
iCop Member Directory. You can get YOURS
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Vote
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There's
another nasty worm circulating
that
will seriously screw up your PC.
Here's
the word from Snopes:
http://www.snopes.com/computer/virus/storm.asp
THIS IS
SERIOUS!
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Positive
Quotes
Principle
-- particularly moral principle -- can never be
a
weathervane, spinning around this way and that with the
shifting
winds of expediency. Moral principle is a compass
forever
fixed and forever true.
--
Edward R. Lyman
and
Two
roads diverged in a wood, and I - I
took the one
less
traveled by, And that has made all the difference.
--
Robert Frost (1875-1963) American Poet
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Bonus
Report
GRANDMA'S
CURES; Keep This Handy On The Fridge
Did You
Know that drinking two glasses of Gatorade
can
relieve headache pain almost immediately--
without
the unpleasant side effects caused by
traditional
"pain relievers."
Did you
know that Colgate toothpaste makes an
excellent
salve for burns.
many
more super tips, too many for the issue ...
get
this wonderful report by autoresponder by sending
a blank
email to mailto:grandmacures@rimdigest.com
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Funny
for the Week
SPEEDING
TICKET
A
police officer stops a ditzy lady for speeding and asks
her
very nicely if he could see her license. She replied
in a
huff, "I wish you guys would get your act together.
Just
yesterday you take away my license and then today
you
expect me to show it to you!"
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Feedback
"Since
our first report on our results with our ad in
Rim
Digest, we have even better results to report.
We have
a total of 10 sales from 234 unique clicks
for a
4.3% conversion ratio and a net profit after
the ad
cost of $354.70. A solo ad in Rim Digest is
HIGHLY
RECOMMENDED for internet marketing related
products."
Stephen
Pierce,
The
Whole Truth. http://tinyurl.com/bzrz
See the
results here
http://www.the-whole-truth.com/pierce-alert-1.pdf
*****************
Jan, I
just thought you should know that minutes
after
my solo ad went out, my email box was flooded
with
leads! It's easy to tell that you've created a
tremendous
bond with your readers because they actually
do read
the emails and respond. Thanks again.
Your
friend and lifetime subscriber,
James
Scott
http://www.makealivingfromhome.com/
*********************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
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the
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eCommerce
Resources eZine: http://tinyurl.com/nbk5
Biz
Site Biz E-zine: http://tinyurl.com/6ytsh
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
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do NOT want to get solos, please just let me
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Please
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Jan
Tallent, Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA