Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
July
19, volume 7-issue 28
Subscriber
Count as I hit send is 1891
welcome
to our new subscribers! :-)
Rim
Digest eZine: http://www.rimdigest.com
Your
editor: Jan Tallent, rimdigest@usa.net
My
Brick and Mortar Biz: Country Discount Store
http://www.tallentagency.com/country_store.php
Where I
have movies, memorabilia and LOTS more
** **
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Today's
issue is sponsored by:
Now You
Can Manage Your Online Business Easier,
More
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Believe
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created
by my ex FOR ME, Jan Tallent :-)
Book
your solo, sponsor, or featured ad here:
http://www.rimdigest.com/ads.html
and remember,
your
ads and feedback are online on the archives page:
http://www.rimdigest.com/archives.html
which
gets hundreds of visitors every week.
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Analyzing Website Traffic
Freebies
for my subs
Positive
Quotes
Feedback
Chuckle
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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It is
HOT, HOT, HOT! Madison is now 18 months old,
that is
so hard to believe. Muffin's puppies are now
4 weeks
old and eating puppy chow and already 4 of the
7 are
spoken for, yipee! I was having nightmares of
having
eight dogs, eek ... My *baby* grl, Shannon,
will be
15 on August 6 AND can get her driver's permit-
double
eek!
Solos
are caught up again so this would be a great time
to
catch up on any advertising plans you have made,
especially
with the special subs only offer. :-)
** **
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Featured
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start
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** **
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Featured
Article
Analyzing
Website Traffic
Analyzing
your web traffic statistics can be an invaluable
tool
for a number of different reasons. But before you can
make
full use of this tool, you need to understand how to
interpret
the data.
Most
web hosting companies will provide you with basic web
traffic
information that you then have to interpret and
make
pertinent use of. However, the data you receive from
your
host company can be overwhelming if you don't
understand
how to apply it to your particular business and
website.
Let's start by examining the most basic data - the
average
visitors to your site on a daily, weekly, and
monthly
basis.
These
figures are the most accurate measure of your
website's
activity. It would appear on the surface that the
more
traffic you see recorded, the better you can assume
your
website is doing, but this is an inaccurate
perception.
You must also look at the behavior of your
visitors
once they come to your website to accurately gauge
the
effectiveness of your site.
There
is often a great misconception about what is commonly
known
as "hits" and what is really effective, quality
traffic
to your site. Hits simply means the number of
information
requests received by the server. If you think
about
the fact that a hit can simply equate to the number
of
graphics per page, you will get an idea of how overblown
the
concept of hits can be. For example, if your homepage
has 15
graphics on it, the server records this as 15 hits,
when in
reality we are talking about a single visitor
checking
out a single page on your site. As you can see,
hits
are not useful in analyzing your website traffic.
The
more visitors that come to your website, the more
accurate
your interpretation will become. The greater the
traffic
is to your website, the more precise your analysis
will be
of overall trends in visitor behavior. The smaller
the
number of visitors, the more a few anomalous visitors
can
distort the analysis.
The aim
is to use the web traffic statistics to figure out
how
well or how poorly your site is working for your
visitors.
One way to determine this is to find out how long
on
average your visitors spend on your site. If the time
spent
is relatively brief, it usually indicates an
underlying
problem. Then the challenge is to figure out
what
that problem is.
It
could be that your keywords are directing the wrong type
of
visitors to your website, or that your graphics are
confusing
or intimidating, causing the visitor to exit
rapidly.
Use the knowledge of how much time visitors are
spending
on your site to pinpoint specific problems, and
after
you fix those problems, continue to use time spent as
a gauge
of how effective your fix has been.
Additionally,
web traffic stats can help you determine
effective
and ineffective areas of your website. If you
have a
page that you believe is important, but visitors are
exiting
it rapidly, that page needs attention. You could,
for
example, consider improving the link to this page by
making
the link more noticeable and enticing, or you could
improve
the look of the page or the ease that your visitors
can
access the necessary information on that page.
If, on
the other hand, you notice that visitors are
spending
a lot of time on pages that you think are less
important,
you might consider moving some of your sales
copy
and marketing focus to that particular page.
As you
can see, these statistics will reveal vital
information
about the effectiveness of individual pages,
and
visitor habits and motivation. This is essential
information
to any successful Internet marketing campaign.
Your
website undoubtedly has exit pages, such as a final
order
or contact form. This is a page you can expect your
visitor
to exit rapidly. However, not every visitor to your
site is
going to find exactly what he or she is looking
for, so
statistics may show you a number of different exit
pages.
This is normal unless you notice a exit trend on a
particular
page that is not intended as an exit page. In
the
case that a significant percentage of visitors are
exiting
your website on a page not designed for that
purpose,
you must closely examine that particular page to
discern
what the problem is. Once you pinpoint potential
weaknesses
on that page, minor modifications in content or
graphic
may have a significant impact on the keeping
visitors
moving through your site instead of exiting at the
wrong
page.
After
you have analyzed your visitor statistics, it's time
to turn
to your keywords and phrases. Notice if particular
keywords
are directing a specific type of visitor to your
site.
The more targeted the visitor - meaning that they
find
what they are looking for on your site, and even
better,
fill out your contact form or make a purchase - the
more
valuable that keyword is.
However,
if you find a large number of visitors are being
directed
- or should I say misdirected - to your site by a
particular
keyword or phrase, that keyword demands
adjustment.
Keywords are vital to bringing quality visitors
to your
site who are ready to do business with you. Close
analysis
of the keywords your visitors are using to find
your
site will give you a vital understanding of your
visitor's
needs and motivations.
Finally,
if you notice that users are finding your website
by
typing in your company name, break open the champagne!
It
means you have achieved a significant level of brand
recognition,
and this is a sure sign of burgeoning success.
watch
for Evaulating Web Site Performance next issue :-)
Article
Overdrive offers the most advanced
traffic
building system on the Internet today.
Sign up
for your FREE account now and open the
road to
your website. Learn More HERE:
http://www.articleoverdrive.com/index.php?partner=108
Jan
Tallent, Marketing Warrioress
at
http://www.jantd.com and Publisher of
Rim
Digest eZine, http://www.rimdigest.com
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Freebies:
Subs only
offer J
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Vote
for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig
Vote
for this Ezine at the Ezine Finder:
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Positive
Quotes
If you
wish to travel far and fast, travel light.
Take
off all your envies, jealousies, unforgiveness,
selfishness,
and fears.
--
Glenn Clark
and
The
people with whom you work reflect your own attitude.
If you
are suspicious, unfriendly and condescending,
you
will find these unlovely traits echoed all about you.
But if
you are on your best behavior, you will bring out
the
best in the persons with whom you are going to spend
most of
your waking hours.
--
Beatrice Vincent
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Feedback
Hi Jan,
Your
Rim Digest eZine is well put together with lots
of
interesting information in it. I was wondering the
cost of
the different kinds of ads you sell and how far
in
advance do you need the copy?
Looking
forward to hearing from you.
Keep up
the good work!
Thanks,
and Kindest regards,
Bonnie
<
hello, Bonnie
thanks
for the great feedback, it is greatly appreciated,
as are
YOU.
I have
the following ad resources:
Solos,
one for $100, 2 for $149 or 5 for $300
sponsor
ads are $50, limit ten lines plus url, $50
featured
ads for $20, limit five lines plus url
and
limit of two in any issue, $20
the ads
page is here:
http://www.rimdigest.com/ads.html
and as
a subscriber, you might have missed the offer in
yesterday's
issue but I am doing a free sponsor ad with
each
solo purchase, no limit- buy 1 solo get 1 sponsor,
2
solos=2 sponsors etc. so this might be a good time
for you
to try any advertising you might be planning.
Have a
super and $ucce$$ful weekend!
Jan
>
***************************
hi, Jan
The
money order was sent to you yesterday.
Keep an
eye open for its arrival, and let me
know
when you have received it.
It's
also good to hear you are dealing with the
best
suppliers and that you weed out the unfavorables.
As soon
as I can come up with another movie I would
like to
own, I will give you some more business.
Take
care and stay well;
Jay
PS: I
still have not been able to fined out what happened
to Ken
Leoanard Jr. I wrote to Jay Abraham several times
because
they had JV'ed together, however he never returned
an
answer.
( if
anyone has an answer here, please write me ( Jan )
and I
will pass it on to Jay )
I do
not do business with some one who does not answer their
emails.
If they don't want to do them because they are too busy,
then
they shoild have a great support staff. Alexandria Ali Brown
is a
very excellent example of this. She has people who send back
answers
that help one one out.
A very
huge example is Mark Hendricks who answers his own emails.
Mark is
listed as the 4th most successful Internet marketer in
the
world by Who's Who. They go with who they feel should be in
the top
50. Their #1 choice is Derek Gehl who worked for the
late
great Corey Rudel, and who has been running the empire
that Corey
had built it to be. It figures he would get the
first
nod, because he was Corey' right hand person for
years.
I am
always glad to see you answer your emails.
I can
assure I do each and every time.
<
good afternoon, Jay
I so
totally agree. NO one can be any busier than me with
my real
store, my online ones, the ezine, kids and life, lol,
but tho
I do not always manage to reply right away it is
imperative
to me to let people know I value their messages
and
their time and trouble to write me! Especially if I am
selling
them something or signing them up to the ezine but
even if
they are just asking for info, if I have it, I pass
it on
and if not I can at least let them know that!
Jan
>
************************************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
** **
** ** ** ** ** ** ** **
Chuckle
CREATION
A man
said to his wife one day, "I don't know how you can
be so
stupid and so beautiful all at the same time."
"The
wife responded, "Allow me to explain.
God
made me beautiful so you would be attracted to me;
God
made me stupid so I would be attracted to you!"
<GRIN>
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Recommended
Ezines, check them out and see WHY!
iCop's
Internet Marketing Trade Journalā?¢
http://www.i-cop.org/trade-journal.htm
Free
Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The Goal
Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary
Companion http://tinyurl.com/nbk0
eCommerce
Resources eZine: http://tinyurl.com/nbk5
Biz
Site Biz E-zine: http://tinyurl.com/6ytsh
** **
** ** ** ** ** ** ** **
"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
If you
do NOT want to get solos, please just let me
know
here: mailto:rimdigest@usa.net?subject=NoSolos.
Your
email address will NEVER be sold, traded or in any
other
way used for any purpose other than to send you
issues
of the ezine or solo offers from our advertisers.
The
offers are paid for by the ad runners but mailed to
you
exclusively by ME, Jan Tallent.
If you
feel a need to stop getting Rim Digest eZine use:
mailto:rimdigest@usa.net?subject=Leave
To send
feedback, an address change, article submission,
etc.
use: mailto:rimdigest@usa.net and a SUBJECT, please.
or call
me from 9am to 5pm central USA time: 573-775-4520
icq me
at : 16126485 jtd
yahoo
messenger : jantd1
just let
me know you are a rim sub :-)
Rim
Digest runs articles and ads in good faith but offers
NO
guarantees unless expressed by ME or Rim Digest eZine.
Please
use your best judgment in ANY transaction
or deal
you enter into or offer you respond to.
Jan
Tallent, Marketing Warrioress
at
http://www.jantd.com and Publisher of
Rim
Digest eZine, http://www.rimdigest.com
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA