Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
July
26, volume 7-issue 29
Subscriber
Count as I hit send is 1891
welcome
to our new subscribers! :-)
Rim
Digest eZine: http://www.rimdigest.com
Your
editor: Jan Tallent, rimdigest@usa.net
My
Brick and Mortar Biz: Country Discount Store
http://www.tallentagency.com/country_store.php
Where I
have movies, memorabilia and LOTS more
** **
** ** ** ** ** ** ** **
Today's
issue is sponsored by:
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** **
** ** ** ** ** ** ** **
Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Evaulating Web Site Performance
Positive
Quotes
Feedback
Bonus
SUB Article: Your Odds Are Better To Hit The Lottery!
Chuckle
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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It is
coming up on a year already that my ex and I split up.
The
worst anniversary, to me, will be in November, when it
will be
a year since my beloved adopted Dad, Charlie, passed
away.
Not a day goes by that I do not think of him and miss
him.
Can't say that about the ex, lol.
On a
sad note, our Momma Dog, Muffin, 11 months old, who had
the
seven puppies 5 weeks ago, passed away. It was quite a
shock
to come home and find her that way when I was, instead,
expecting
to start giving away puppies. She had had worms and
we were
told by the vet and the wormer directions NOT to use
it
while she was nursing pups so had weaned them to puppy
chow
and bowls of milk and all were doing well. Ironically,
Tuesday,
the day she died, was the day I was going to start
the
wormer. On a good note, all the pups are just fine and
one has
already been lovingly adopted. We had plsnned on
keeping
one puppy and, of course, Muffin, now we will keep two.
** **
** ** ** ** ** ** ** **
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** **
** ** ** ** ** ** ** **
Featured
Article
Evaulating
Web Site Performance
Setting
up a website is the very first step of an Internet
marketing
campaign, and the success or failure of your site
depends
greatly on how specifically you have defined your
website
goals. If you don't know what you want your site to
accomplish,
it will most likely fail to accomplish
anything.
Without goals to guide you in developing and
monitoring
your website, all your site will be is an online
announcement
that you are in business.
If you
expect your site to stimulate some form of action,
whether
it is visitors filling out a form so a
representative
can contact them, or purchasing a product,
there
are steps you can take to insure that your website is
functioning
at peak efficiency. One of the first indicators
of how
well your site is working for you is finding out the
number
of visitors in a given period of time. A good
baseline
measurement is a month in which you haven't been
doing
any unusual offline promotional activities.
However,
just because hoards of people have passed through
your
gates does not mean your site is successful. Usually,
you
want those visitors to actually do something there. It
is
equally important to monitor the number of visitors to
your
site who made a purchase. This figure is called the
site
conversion rate, and it is an essential element of the
efficacy
of your website.
To find
the site conversion rate, take the number of
visitors
per month and figure out the percentage of them
that
actually performed the action your site is set up for.
For
example, if you had 2,000 hits to your site, but only
25 of
them purchased your product, your site conversion
rate
equals 1.25%. To get this figure, take your number of
visitors
and divide that figure by the number of visitors
who
made a purchase. Then divide that result by 100
(25 ?00
X 100).
If your
website is set-up to get visitors to fill out a
form,
make sure to then figure out what the difference is
between
your site conversion rate and your sales conversion
rate.
This is because not everyone who fills out your form
will
actually become your customer. However, whether your
site is
set-up to sell a service or product, or to get the
visitor
to fill out a form, the site conversion rate will
measure
the success or failure of your website whenever you
make
changes to the site.
You may
find that you need to implement some additional
marketing
strategies if you find that traffic to your site
is
extremely low. There are several effective methods to
improve
the flow of traffic to your website, particularly
launching
a search engine optimization campaign. This
campaign
is targeted at increasing your position in search
engine
results so that consumers can find your pages faster
and
easier. You can either research the steps you need to
take to
improve your search engine rankings, or employ a
search
engine optimization company to do the work for you.
In
either case, after your have improved your search engine
positions,
make sure you keep on top of them by regular
monitoring
and adjusting of your efforts to maintain high
positions.
Another
factor to examine is how easy it is for a visitor
to your
website to accomplish the action the site is set-up
for.
For example, if your goal is for the visitor to fill
out a
form, is this form easily accessible, or does the
visitor
have to go through four levels to get to it? If
it's
too difficult to get to, the customer may just throw
in the
towel and move on to another site. Make sure your
buttons
are highly visible, and the path to your form or
ordering
page quickly accessible.
Finally,
have a professional evaluate the copy on your
website.
The goal is, of course, to get your visitor to
make a
purchase or fill out your form. Website copy must be
specifically
geared to your online campaign and not just a
cut and
paste job from your company brochure. The right
copy
can make the difference between profit and loss in
your
online campaign.
Article
Overdrive offers the most advanced
traffic
building system on the Internet today.
Sign up
for your FREE account now and open the
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Jan
Tallent, Marketing Warrioress
at http://www.jantd.com
and Publisher of
Rim
Digest eZine, http://www.rimdigest.com
** **
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Vote
for this Ezine at the Cumuli Ezine Finder:
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Vote
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** ** ** ** ** ** ** **
Positive
Quotes
What
ought one to say then as each hardship comes?
I was
practicing for this, I was training for this.
--
Epictetus (55-135 AD) Greek Philosopher
and
Tact is
the knack of making a point without making an enemy.
--
Howard W. Newton
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Feedback
none
this issue :-)
************************************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
** **
** ** ** ** ** ** ** **
Bonus
Subscriber Article
Your
Odds Are Better To Hit The Lottery!
by Dave
MacNeil
It's
true, I see it everywhere. Millions of people are all
trying
to get rich on the Internet. Can you blame them?
It's so
easy. All that you need is a website and Bam...
You are
on your way to riches!
I wish
it were that simple, but in fact, it is harder to make
money
from the internet than it is to take a second job and earn the extra money
that
you desire. Your odds are better at hitting
the next
Mega-Millions Lottery than they are to become the next
Internet
Millionaire. Sorry to burst your bubble but it's true.
I think
it's about time someone told you the truth. You are not
going
to become an Internet Millionaire. I hope I did not burst
your
bubble but I am feed up with all of the B.S. that I see
spread
all over the net. You know what I am talking about, I am
making
100 millionaires this year, etc.
The
truth is 99% of you trying to make money from the internet
are
actually going to lose money ...Yes I said lose money. You
are
probably already there ...Take a good look at what you are
doing,
you have invested in program after program and yet what
do you
have to show for it? ...Credit card bills.
I know
how frustrating it can be ...I was there myself. For over
5 years
I tried everything I could think of, every program,
prelaunch,ebook,
you name it. All I had to show for my efforts
was
credit card bills. I just knew that the next one I joined
would
be the one to make me the next Mike Fillsame ...but it
never
happened ...and It Won't.
Am I a
Guru now? No I am not ...I am simply a guy with the dream
that
has worked his butt of to try and make it on the net. Am I
rich?
No, but I made enough this year to take my family to
Disney
World for a week (We Returned last night as a matter of
fact).
I would have never earned enough at my real job to take
my
family to Disney and stay at a top hotel ...I needed the
Internet
to help us get there ...and Boy was it worth it.
There
is money to be made from the Internet, but it is not
going
to be millions! Don't Fool yourself - I do not want
to see
you follow the path that thousands of others are
following
...If you are dreaming of being a millionaire,
then I
suggest you start playing Mega-millions Lottery,
you
have a better chance for success!
If you
are looking to help increase your standard of living
and
take your family on a nice vacation every year you may
be able
to do so but it is going to be alot of work. It will
be like
having a second job because make money on the internet
is a
job. Period - it is a full-time JOB.
It can
be done but be prepared to work. There is no
get-rich-quick
magic formula. Get it out of your head, it will
not
happen for you. If you are serious about increasing your
standard
of living or taking a nice vacation every year, well
that is
possible with effort.
You
need to find a solid steady program ...stick to it.
Do not
jump around from program to program and work. Better
yet,
you need your own product to sell ...period.
I hope
I did not upset you and shatter your dreams; but I
want
you to know the reality of the Internet. You have a
Better
Shot at Hitting The Lottery than becoming the next
Internet
Millionaire. If you are dreaming of the Millions
then I
suggest you take the money you are losing on the
internet
now and dumping it all into the lottery ...Your
odds
are better ...Good Luck!
If you
simply want a better lifestyle, well that might happen
with a
ton of work and a proven plan to follow. It can be done
but I
will not promise you anything ... It is all up to you now
how
hard you are willing to work. Let go of the dream and reach
for
something that is attainable!
Your
Partner In Success,
Dave
MacNeil
--------------------------------------------------
About
the author
Dave
MacNeil has been marketing on the internet for over
6 years
and has built One of the Top Internet Newsletters
helping
people follow a proven path to making money on the
Internet.
He does not promise to make you rich but can show
you how
to better your standard of living!
To
subsribe to His Free Newsletter simply send a blank email-
mailto:anything@secrets1.emailaces.com
** **
** ** ** ** ** ** ** **
Chuckle
Morris
and his wife Esther went to the state fair every year
and
every year Morris would say, "Esther, I'd like to ride in
that
helicopter".
Esther
always replied, "I know Morris, but that helicopter
ride is
50 dollars and 50 dollars is 50 dollars".
One
year Esther and Morris went to the fair, and Morris said,
"Esther,
I'm 85 years old. If I don't ride that helicopter,
I might
never get another chance."
Esther
replied, "Morris that helicopter is 50 dollars
and 50
dollars is 50 dollars".
The
pilot overheard the couple and said, "Folks I'll make you
a deal.
I'll take the both of you for a ride. If you can stay
quiet
for the entire ride and not say a word I won't charge you!
But if
you say one word, it's 50 dollars." Morris and Esther
agreed
and up they went.
The
pilot did all kinds of fancy maneuvers, but not a word
was
heard. He did his daredevil tricks over and over again,
but
still not a word.
When
they landed, the pilot turned to Morris and said,
"By
golly, I did everything I could to get you to yell out,
but you
didn't. I'm impressed!"
Morris
replied, "Well, to tell you the truth, I almost said
something
when Esther fell out, but you know -- 50 dollars
is 50
dollars."
LOL,
thanks, Kent :-0
** **
** ** ** ** ** ** ** **
Recommended
Ezines, check them out and see WHY!
iCop's
Internet Marketing Trade Journalā?¢
http://www.i-cop.org/trade-journal.htm
Free
Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The
Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary
Companion http://tinyurl.com/nbk0
eCommerce
Resources eZine: http://tinyurl.com/nbk5
Biz
Site Biz E-zine: http://tinyurl.com/6ytsh
** **
** ** ** ** ** ** ** **
"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
If you
do NOT want to get solos, please just let me
know
here: mailto:rimdigest@usa.net?subject=NoSolos.
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The
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If you
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Digest runs articles and ads in good faith but offers
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Please
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you enter into or offer you respond to.
Jan
Tallent, Marketing Warrioress
at
http://www.jantd.com and Publisher of
Rim
Digest eZine, http://www.rimdigest.com
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA