Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
June 12
volume 8-issue 24
Your
editor: Jan Tallent, rimdigest@usa.net
Check
out my blog: http://jantallent.blogspot.com/
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Today's
issue is sponsored by:
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: The 3 Things To Avoid When Emailing Your List
Positive
Quotes
Feedback
Important
Tips
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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Sadly,
between weather conditions and my now
six
year old computer problems I have been
unable
to be online or even work ON my pc
pretty
much of this past week. If you have
been
emailing me and I do not reply, please
know
that this is why. In between having to
unplug
every possible appliance in my house
with
our sporadic and often out-of-the-blue
lightening
storms and then finding my pc
either
does not want TO boot up or none of
my
programs will open when I DO get it started,
it is,
to say the least, quite frustrating.
I am,
however, doing as much as I can when I
can and
am not about to give up! :-)
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Featured
Article
The 3
Things To Avoid When Emailing Your List
When
you decide to have an opt-in list, it is not just
a
matter of sending your subscribers your promotional
offers.
There are many other things to consider. While
there
are a lot of ways to get people to subscribe to
your
list, there are also some things you avoid so
subscribers
do not want to leave your list.
You
also want to avoid any problems with the law and your
internet
service provider or ISP. There are now many laws
and
rules that are applied to help protect the privacy of
the
internet users from spamming and unwanted mails. With
the
popularity of the electronic mail as a medium for
marketing
because of the low cost, many companys have
seized
the opportunity and have flooded many peoples'
e-mail
accounts with promotional mail.
With an
opt-in list, you avoid this annoyance because
people
subscribe to the list; they want to receive the
newsletters
and promotional materials. They have
consented
to being on the list by subscribing
themselves.
Do not forget to put an unsubscribe feature
every
time you mail to your list. There may be times
when an
email account was provided when the real owner
didn’t
want to subscribe.
It is
essential that you keep your list clean and
manageable.
Arrange it by using the many tools and
technologies
available for your opt-in list. Do not
worry;
your investment in this marketing strategy
is well
worth it with all the coverage you will get
which
will likely be converted into sales / profit.
Keep
yourself and your business out of trouble and
potential
run-ins with the law and the internet
service
providers. Keep your operation legit and
clean.
Your reputation as a legitimate businessman
and a
legitimate site depends on your being a straight
and
true marketing strategist. As a tip, here are
three
things to avoid when emailing your list.
1) Take
notice of your unsuccessful sends. These are
the emails
that bounce. Bounced emails, also known as
undeliverable
messages, are those messages that, for
whatever
reason, were not successfully received by the
intended
recipient.
There
are bounces that happen or occur because the server
was
busy at that time but can still be delivered at
another
time. There are also bounces because the inbox
of the
recipient is full at that time. There are those
bounce
messages that are simply undeliverable, period.
The
reason for this is that it may be an invalid email
address,
a misspelled email address, or an email
address
that was abandoned and no longer used.
An
example of this was when I *had* over 20,000 aol
account
subscribers IN THE NUMBERS - but upon mailing
the
second or third month, most bounced ... Seems most
were
using the free aol trial that came with all new
computers
that year and then signing up for every ezine
and
mailing list they could find, only to cancel their
accounts
when the trial was up but never bothering to
unsubscribe
from all of the lists they signed up for!
2)
Always provide an unsubscribe feature on your site
and an
unsubscribe link in your mails. When someone in
your
list files a request to be unsubscribed, always
take
that request seriously. If you don’t take them
off
your list and keep sending them your e-mails, you
are now
sending them spam mail.
When
you are reported as a spammer, you and your business
can get
into a lot of trouble. You can be reported to the
authorities
and maybe blacklisted by many internet service
providers.
You will lose a lot of subscribers this way and
many
more in potential subscribers.
3) Do
not provide pornographic or shocking and disturbing
content
in your newsletters. It is hard to decipher the
age of
the recipient and many complaints may stem from
these.
Controversial issues also are to be avoided to
not be
branded by your subscribers. Stick to the nature
of your
site and business.
Always
remember these tips in this article so that you
can
have a healthy relationship with your subscribers
as well
as be kept within the boundaries of what is
allowed
in sending mails to an opt-in list.
Jan
Tallent, AKA
Marketing
Warrioress at http://www.jantd.com/
Rim
digest ezine publisher at http://www.rimdigest.com/
Software
Warrioress at http://www.softwarewarrioress.com/
Computer
Creations at http://www.tallentagency.com/
Healthy
Products at http://www.jtdhealth.com/
Gifts
From the past http://www.downmemorylanetreasures.com/
1HelluvaResale
Package http://www.1helluvaresalepackage.com/
Momma Newbie
at http://tinyurl.com/4o8fdg
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for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig
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Make
any and all purchases by checking the iCop
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FIRST and be assured you are dealing
with
members of the highest integrity and
professionalism.
'nuf said.
and we
are here now, as well:
and
here ...
http://www.thenewsletterlist.com/
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Positive
Quotes
Goodness
is a special kind of truth and beauty.
It is
truth and beauty in human behavior.
-- H.
A. Overstreet
and
He who smiles rather than
rages is always the stronger.
-- Japanese proverb
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Feedback
None this
issue J
* * * *
* * * * * * * * * * * *
just
think, you can have your feedback in this
section
with a link to you or your biz, hint, hint.
************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
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Tip on
Can-Spam Act:
There
are (4) new rules issued by the Federal Trade
Commission
that amend the CAN-SPAM Act of 2003 that
you
should know about.
http://emailuniverse.com/ezine-tips/?id=1378
thanks
for sharing the info with us, Sharon
Sharon
Bray-McPherson
Follow
Me On...
Twitter
- http://twitter.com/sbraymcpherson
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Keep an
Eye on your license plate.
A woman
said her son found his license plate
missing
so he called the police to file a report.
They
told him people were stealing the plates to get
free
gas. Given the rise in gas prices, people have
taken
to stealing license plates, putting them on
their
car, then getting gas and running. The gas
station
will have 'your' license plate # and you
could
be in trouble for 'pump and run.'
Check
your car periodically to be sure you still have
a
plate. If you should find it missing, file a report
immediately!
Keep an eye on your license plate. Make
sure
you always know it's there. When the license plate
is
reported as the 'drive off vehicle,' it's YOU they
contact.
Be aware. Be aware of your license plates,
most of
us never look to see if the plates are there
or not.
thanks
to Kent Butler for the heads up on this one.
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Together,
we can fight world hunger
with
each and every click and it is F R E E:
http://www.thehungersite.com/tpc/THS_linktous
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
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Recommended
Ezines, check them out and see WHY!
HBPN -
the cure for "guru" overload
iCop's
Internet Marketing Trade Journal
http://www.i-cop.org/trade-journal.htm
Free
Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The
Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary
Companion http://tinyurl.com/nbk0
Biz
Site Biz E-zine: http://tinyurl.com/6ytsh
get YOUR
ezine listed here for only $50 per year
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to TWO years. rimdigest@usa.net with
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for at
least 104 archives!
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
If you do
NOT want to get solos, please just let me
know
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The
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use: mailto:rimdigest@usa.net and a SUBJECT, please.
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For my
fellow *digital addicts* go to
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http://www.janronpublishing.com/
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JanRon
Media - Enriching Lives Through How-To
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Rim
Digest runs articles and ads in good faith but offers
NO
guarantees unless expressed by ME or Rim Digest eZine.
Please
use your best judgment in ANY transaction
or deal
you enter into or offer you respond to.
Jan
Tallent, aka Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA