Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
June 7,
volume 7-issue 22
Subscriber
Count as I hit send is 1864
welcome
to our new subscribers! :-)
Rim
Digest eZine: http://www.rimdigest.com/
Your
editor: Jan Tallent, rimdigest@usa.net
My
Brick and Mortar Biz: Country Discount Store
http://www.tallentagency.com/country_store.php
** **
** ** ** ** ** ** ** **
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and remember,
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which
gets hundreds of visitors every week.
** **
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Viral Marketing Technique Contagion
Freebies
for my subs
Positive
Quotes
Feedback
Chuckle
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
** **
** ** ** ** ** ** ** **
I did
an editor's offer solo for this a couple of
weeks
ago and got it for ALL of my sites, for Rim,
jantd.com
and plan to use it on everything:
http://www.superpagesplitter.com/partners/pages/98.php
congrats
on a great product and best of success, Eric!
** **
** ** ** ** ** ** ** **
Featured
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<
6/14 >
** **
** ** ** ** ** ** ** **
Featured
Article
Viral
Marketing Technique Contagion
Everyone
who's involved in marketing or advertising must
master
the art of reaching their target consumers in a
fast,
effective, easy and even cheapest way. There are
lots of
ways and means on how to touch prospective clients
and the
television is proven to be the most effective yet
expensive
way. Nevertheless, with the fast boom of
technology,
the Internet is now also considered as one
of the
easiest and comfortable avenue to disseminate
product
awareness.
The
word "free", perhaps, is the most compelling word
in a
marketer's vocabulary and this is basically what
Viral
Marketing is all about. From the term itself,
which
is coined from the word "Virus", viral marketing
is a
marketing technique which is similar to the spread
of an
epidemic that can reach others through word of
mouth
to increase brand consciousness.
Viral
Marketing has been popular because it's been
proven
to be more efficient than the others. It makes
advertising
easier, and it can obtain a high and rapid
response
rate at a relative low-cost. Remember, if one
likes a
particular service, a person will tell it to
his
friend then his friend will pass it to her friend,
therefore,
a word or mouth marketing starts. However,
one
main weakness of this technique is that messages,
which
are usually send through e-mails may look like
spam
mails, thus creating a bad impression on the
brand
and without knowing it, the said promotional
messages
will just be sent to the e-mail's trash bin.
One
typical example of viral marketing is the Hotmail.com
wherein
the tactic goes like this. They give away free
e-mail
service, then every message they sent has a simple
tag at
the bottom which says "Get your private, free
email
at http://www.hotmail.com". On the other hand,
those
who receives the e-mail will be able to see the
note
below the message and it will encourage them to
get
their own e-mail address with hotmail since it is
just
for free then the list goes on, the propelling
of
message to reach a number of recipients hence
increasing
social networks.
There
are several types of viral messages and methods
of
transmission. One type is the pass-along message
which
encourages users to pass the message to others.
One
example of this is chain letters which prompts
readers
at the end of the message to forward the
e-mail
to a number of users believing that they'll
get
good luck if forwarded and bad luck if done
otherwise.
Another form would be the infamous
anonymous
matching on ecrush.com which requires
a user
to create a list of friends or acquaintances
they
secretly crush on. A match only happens if the
object
of their affection responds by logging in
and
does the same. Most of these services allow
users
to email anonymous messages notifying them
that a
concealed person fancies them. Hopeful
romantics
become hooked up on this marketing
as they
aim to find out if their crush also
feels
the same for them.
Also,
the process of dissemination can occur in various
ways.
It may be through word of web where it converts
web-based
information into an e-mail. One classic
example
is the article from CNN.com wherein there's
a link
that encourages someone to send a particular
article
to a friend. Another sample would be the word
of
email, which is considered to be the most common type.
It's
just the simple forwarding and exchanging of e-mails
such as
jokes and the like. But perhaps, the fastest mode
of
transmission would be through instant messaging such
as
Yahoo messenger, ICQ, Google and MSN since this is
the
most popular among young people and a link referred
by a
friend is more likely safe than by some unknown
sender
through e-mails.
Sometimes
marketing companies even offer rewards or special
offers
for referring customers, encouraging the use of the
aforementioned
methods. Freebies and discounts can be music
to the
ear of everyone especially if acquiring them is just
as easy
as counting from one to three. This is probably one
of the
main reasons why marketers prefer this technique
among
others.
For a viral
marketing technique to be successful, an
effortless
transfer of marketing message to others is
important
and this works famously on the internet
because
on the spot transmission is a lot more
undemanding
and less costly. Also, from a marketing
point
of view, it is essential that the message to
be
transferred is simple to avoid degradation.
In
short, the principle of KISS must be followed.
Keep it
short and simple so that marketing message
would
not trigger the recipient to aim their mouse
pointer
to the "report as spam" button.
Article
Overdrive offers the most advanced
traffic
building system on the Internet today.
Sign up
for your FREE account now and open the
road to
your website. Learn More HERE:
http://www.articleoverdrive.com/index.php?partner=108
Jan
Tallent, Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
** **
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Freebies:
here is
a great freebie to make shorter, safer
urls to
your products and affiliate urls:
http://tinyurl.com/3xgjcg
and ...
subs
only freebie J
** **
** ** ** ** ** ** ** **
Vote
for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig
Vote
for this Ezine at the Ezine Finder:
http://www.ezinefinder.com/rimdig-vote.html.html
** **
** ** ** ** ** ** ** **
Positive
Quotes
Face
your deficiencies and acknowledge them;
but do
not let them master you. Let them teach
you
patience, sweetness, insight.
--
Helen Keller (1880-1968) American Writer
and
Are
there not... Two points in the adventure of the diver:
One --
when a beggar, he prepares to plunge?
Two --
when a prince, he rises with his pearl?
I
plunge!
--
Robert Browning
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Feedback
I
almost cried when I read about your laptop/office damage
due to
a lightening storm! Lordy! What else is going to
happen
in the Challenge Department? Hope your subs follow
through
and you are swamped with ad requests and the money
you so
badly need! Keep me posted on your progress!
Best
wishes and prayers!
Faye
>>
thanks SO much, Faye
I
realized after I sent the issue out that it sounded like
whining
from a spoiled brat and wished I could have UNsent
the
issue - especially when I had the highest UNsub rate
in the
entire 7 years I have been doing Rim Digest. :-(
I do so
appreciate my loyal friends and subscribers and
know
that the ones who care on a human level DO want to
know
what is going on and the really conscious ones even
*feel*
something OFF if I do not write a word about anything
negative,
so I felt the need to share with those who DO care
and
guess there is no real loss from those who do not want
an ezine
with a human editor.
Love
and Peace my friend!
Jan
<<
During
my many years on the Internet and through many
subscriptions
to newsletters, ezines, etc., I have
encountered
more than a few publishers who experienced
severe
problems with their Internet business whether it
be from
problems due to weather, web hosts, PC crashes,
on and
on. I do remember them being overwhelmed by the
abundance
of subscriber emails expressing compassion,
understanding,
and their moral support. It could be
that
your subscribers who bailed out were newbies and
calculated
that your Internet businesses/ezine were
going
down the tubes sooner rather than later. Boy,
they
don't know you like your seasoned subscribers!
So, if
the human side of life gets to some of them
and
they opt out-GOOD! Just know that your long-time
and
loyal fans/subscribers are always with you -
cheering
for you during the GOOD TIMES and praying
for you
during the BAD TIMES!
Good
vibes from me to you!
Faye
************************
Hi,
Jan:
As an
ol' counselor, I wanted to give you some food
for
thought: You can't control what happens to you,
but you
can control how you react to it.
I know
you will deal with all of your business
and
personal issues and come through it in fine
shape.
We are a lot stronger than we think we are.
I have
been thinking about contacting you on some
on-line
business issues and will be in touch soon.
Look
for an ad purchase from me to help things
along
too.
Hang in
there girl...
Your
friend,
Larry
Johnson
Biz
Site Biz Ezine
************************
Hi Jan
It's
your Randy Rimmer, Randy Smith from the UK.
I'm
sorry to hear about your laptop, I'd like to help
but am
currently over spent on some new projects.
However
- I do have a $7 ebook that your Rimmers
may be
interested in if they sell anything online
(particularly
on auction sites) If you'd care to
mention
it to them, you naturally get all the $7
into
your paypal account.
Magic
Auction Words and Phrases
And
just so that they don't think I'm trying to build
my list
from your need of immediate income - I have
no
problem with you telling them that they don't need
to
subscribe to my list to get their download link.
http://tinyurl.com/2k5ono
>>and
here is a great freebie to make shorter, safer
urls to
your products and affiliate urls:
subs
only J
gift
FROM Randy to us ...
thanks
so much, Randy, as always, you are a super
sub and
a wonderful friend. >>
************************
Hey
Jan,
Dang
woman, I'm always in a hurry, just now read about
your
divorce. Girl, what can I say. Everything happens
for a
reason. Have been a subscriber for quite awhile
but
don't usually comment. I was so glad for you when
you got
your store going and all. Not much else to say
but
hang in there sweetie. God loves you as do we.
Jan Emo
<
okay, can someone tell me how I could NOT love
my
subs? Thanks, everyone and back to you! >
************************************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
** **
** ** ** ** ** ** ** **
Chuckle
A group
of Americans were traveling by tour bus through
Holland.
As they stopped at a cheese farm, a young guide
led them
through the process of cheese making, explaining
that
goat's milk was used. She showed the group a lively
hillside
where many goats were grazing. "These" she
explained
"are the older goats put out to pasture when
they no
longer produce." She then asked, "What do you
do in
America with your old goats?" A spry old
gentleman
answered, "They send us on bus tours!"
** **
** ** ** ** ** ** ** **
Recommended
Ezines, check them out and see WHY!
iCop's
Internet Marketing Trade Journal™
http://www.i-cop.org/trade-journal.htm
Free
Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The
Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary
Companion http://tinyurl.com/nbk0
eCommerce
Resources eZine: http://tinyurl.com/nbk5
Biz
Site Biz E-zine: http://tinyurl.com/6ytsh
** **
** ** ** ** ** ** ** **
"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
If you
do NOT want to get solos, please just let me
know
here: mailto:rimdigest@usa.net?subject=NoSolos.
Your email
address will NEVER be sold, traded or in any
other
way used for any purpose other than to send you
issues
of the ezine or solo offers from our advertisers.
The
offers are paid for by the ad runners but mailed to
you
exclusively by ME, Jan Tallent.
If you
feel a need to stop getting Rim Digest eZine use:
mailto:rimdigest@usa.net?subject=Leave
To send
feedback, an address change, article submission,
etc.
use: mailto:rimdigest@usa.net and a SUBJECT, please.
or call
me from 9am to 5pm central USA time: 573-775-4520
icq me
at : 16126485 jtd
just
let me know you are a rim sub :-)
Rim
Digest runs articles and ads in good faith but offers
NO
guarantees unless expressed by ME or Rim Digest eZine.
Please
use your best judgment in ANY transaction
or deal
you enter into or offer you respond to.
Jan
Tallent, Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA