Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
March
29, volume 7-issue 12
Subscriber
Count as I hit send is 1815
Rim
Digest eZine: http://www.rimdigest.com/
Your
editor: Jan Tallent, rimdigest@usa.net
Striving
to be the BEST resource for Small Biz Owners...
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Home Internet Business- 10 Powerful
and Profit Producing Marketing Tips
Positive
Quotes
Funny
for the Week
Feedback
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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**
Another
crazy week for weather here in the mid-west.
Cold,
hot and muggy, rainy, hot and muggy, lol.
Guess
spring has really *sprung*.
Business
at my brick and mortar store:
http://www.tallentagency.com/country_store.php
is
almost non-existent. We got hit with three awful
months
as far as needing heat, not needing the heat,
etc.
and the electric bills were staggering. No one
on a
fixed income or dependent upon sales, like ME,
could
make the heat bills, let alone pay anything
else. This
year, for the first time EVER, the local
power
company allowed a payment plan and still there
are
quite a few locals I know personally who cannot
keep
their power on. We very impatiently await
tourist
season and I pray constantly that I can just
keep my
doors open long enough to GET the tourists
in. I
have a handful of loyal customers who keep the
rent
here paid and after 3 years of having a store
I had
JUST gotten to the point where the store was
paying
its own way and by this summer would have
maybe
seen a small profit.
With
George and I splitting last September and
then my
beloved friend/adopted Dad, Charlie,
passing
on, things have just gone downhill steadily.
Those
of you who know me know I am a fighter and
as
stubborn as they come so, PLEASE, wish me LUCK!
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Featured
Article
Home
Internet Business- 10 Powerful and Profit Producing
Marketing
Tips
I have
compiled a list of internet marketing tips, tricks,
secrets,
and strategies that will help you generate even
more
profits from your business. Also, if you are new to
the
business and advertising world, you will find this
information
useful as well.
1. When
describing your product or service to your readers,
always
list the benefits, not the features of what you are
trying
to sell. People are emotional buyers and one of the
main
questions they ask themselves when they visit your
website
is "how will this benefit me?" Let me give you an
example
of the difference between features and benefits.
A
feature would be something like "The new Cinco razorblade
has 5
blades." On the other hand, a benefit would be "The
new
Cinco razor is the first on the market to offer 5 blades
for a
more thorough, clean shave with a protective surface
to
reduce the risk of cutting yourself."
Do you
see how it is better to list benefits? People don't
care
about a description of the product. They just want to
know
how the product will give them more pleasure and avoid
painful
irritations in their lives.
2.
Never try to sell your readers anything right away when
they
visit your website. We all know about those pushy
sales
people who scare people away. They make the mistake
of not
first establishing trust and credibility with
their
leads and prospects. When writing a sales letter
on your
website, always publish free and educational
content
first. "Content" is free, educational, informative
and
useful advice related to your industry that your readers
would
normally pay cash for. Educate your prospects first
and
then discreetly ad a link to your sales letter.
This
way, the readers will feel that they trust and know
you and
are much more likely to buy from you.
3.
Focus on your target or niche market. If you have a
specific
product or service, you wouldn't want to advertise
in a
newspaper publication like U.S.A. Today simply because
advertising
costs would be too high and chances are that
most of
the readers won't necessarily have an interest in
what
you're offering. For example, a person selling fishing
rods
would want to advertise in a place like a fishing
magazine.
That person knows that people who read fishing
magazines
would very likely be interested in his/her
products.
If you were selling equipment related to bass
fishing,
you could be even more specific about your target
audience
and advertise in a bass fishing magazine. The key
is to
target your audience as specifically as possible.
4. When
writing your ads, keep them focused on the reader
rather
than yourself. Remember that the readers just ask
themselves
"what will this do for me?" In the world of
marketing,
it's just a fact that your readers care more
about
themselves than they do you. It's not that they're
selfish;
they just want to know how they will benefit
and
don't care as much about your success story. Avoid
using
words like "I," "Us," "Me," and "We."
Rather, use
words
like "You," "Yours," "You're," "Your,"
and "You'll."
5.
Always make sure that your domain name ends in .com.
A .com
domain has been around the longest. People take it
more
seriously than the other extensions and will trust
a
website more if it is a .com. Giant corporations use
this
extension.
6. When
choosing a domain name, make sure that it is both
short
and easy to remember. Don't use a domain name like
"freemarketingmagicadvice."
Try to use a 2 word name.
7. Now
for an interesting marketing statistic: The average
internet
surfer will only wait about 7 seconds for your
website
to load. If your website doesn't load in 7 seconds,
they
will leave. So, what to do? Avoid using animations,
videos,
and graphics. Also, avoid using sounds if possible.
If you
must use any of the above, use them very sparingly.
One or
two pictures or graphics is ok. Just remember that
your
website's content is way more important than how
pretty
your website looks. Your internet shoppers are
searching
for quality content.
8. I would
like to mention another way to increase your
website's
loading speed. Use a website template that
contains
a lot of "tables." They range anywhere in size
from
little squares to giant rectangles that take up your
whole
screen. These are a much better alternative to use
than
graphic images and pictures as they will help your
website
load faster. For further information on "tables,"
ask any
website designer about them.
9. This
may seem tempting and cost effective but avoid
cluttering
up your website with 2 or more businesses.
It's ok
to have 2 or 3 products on your website as long
as they
are related and part of the same business.
Cramming
several unrelated products and businesses
on the
same website will only confuse your readers.
They will
then leave your website more quickly than
you can
snap your fingers. People just don't want to
take
the time to sort through a bunch of different
categories.
10.
Free advertising is free for a reason. The best
advice
I can offer you is to not do it. There are
several
exceptions but for the most part you'll want
to
avoid it. I will tell you several reasons why.
One,
your prospective customers just aren't going to
take
you seriously if they think that you can't afford
a 5
dollar online classified ad. Furthermore, many
scammers
will advertise in the free classified section
and you
can easily be mistaken for them. Two, the people
you got
the advertising from aren't obligated to post
your ad
in a certain time frame and you may wait months
before
your ad appears. Finally, although it may seem
like
you have nothing to lose with free advertising,
you'll
actually find that you're wasting your time
with a
method that doesn't work. Time is our most
precious
resource as business people. If you want
to
advertise for free, try doing a joint venture.
Contact
another website that sells a similar product
or
service. Ask them if they will do a mass mailing
to
their list for you in exchange for a percentage
of the
profits. This method certainly can't hurt!
I have
vastly enjoyed sharing my knowledge with all
of you
wonderful aspiring and existing business people.
The
aforementioned advice will greatly benefit your
internet
marketing campaign if you have the determination,
resourcefulness,
consistency, and persistence to run and
effective
online business. Best of luck to you all.
Sincerely,
Daniel
Ligman
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Positive
Quotes
The
first virtue of all really great men
is that
they are sincere.
They
eradicate hypocrisy from their hearts.
--
Anotole France
and
Optimism
is essential to achievement
and it
is also the foundation of
courage
and true progress.
--
Nicholas Murray Butler
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Funny
for the Week
FINALLY,
THE BLONDE JOKE TO END ALL BLONDE JOKES!
A girl
was visiting her blonde friend, who had acquired
two new
dogs, and asked her what their names were.
The
blonde responded by saying that one was named
Rolex
and one was named Timex.
Her
friend said, "Whoever heard of someone naming dogs
like
that?"
"HELLLOOOOOOO......,"
answered the blond.
"They're
watch dogs!"
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Feedback
Hi Jan,
Hope
you're doing great today!
There's
another phrase for what Ladan Lashkari
describes
in the article:
>>>>>>
Top 3
Free Ways to Find the Perfect Design for Your
Newsletter
"Here's
another powerful technique that few people know
about...
You
see, there are millions of professional websites out
there
whose design will also look great for your newsletter.
So you
can simply use them for your newsletter.
How?
That's easy: These websites are in HTML, so is your
newsletter.
So with a little customization, that website
template
will turn into a newsletter template."
What is
that phrase?
Copyright
violation.
I know
that many webmaster, myself included, have
taken
interesting little html ideas from various
websites,
and I don't think there is really anything
wrong with
that, but copying a whole website's style
and
look is definitely wrong in my book, unless you
have
requested permission first.
Be well
and happy,
Marty
Leaventon
Find
ancient wisdom at
--oops!
gee, I did not notice, got in a hurry or would have
taken
each line one by one like I normally do - thanks for
catching
that and I will be more careful in the future and
add a
disclaimer to my archive of the article in the issue.
I
bought lots of html and even plain text templates with
express
permission to use them and then just do my own anyway.
Jan --
******************
Hi Jan,
Thanks
for publishing the article. I hope your subscribers
have
found it helpful.
Have a
great day! :)
Ladan
-- hi, Ladan, you are quite welcome.
I had
several comments, tho, from readers like the one above
who
took something I THINK, out of context to how you meant it.
I,
MYSELF, did not think you meant to just help yourself
to
anyone's html by copying it and using it. I THINK you
were
saying, or intending to say, that they can BUY or find
for
FREE those kind of templates to do this with. Am I
right
or are the readers right to be concerned and I missed
it?
Jan
************************************************
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invitation to a friend. :-)
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
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