Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
May 10,
volume 7-issue 18
Happy
53rd birthday to my livelong friend, Mary, today.
and ...
Happy Mother's Day Sunday to all of my Moms!
Subscriber
Count as I hit send is 1849
welcome
to our new subscribers! :-)
Rim
Digest eZine: http://www.rimdigest.com/
Your
editor: Jan Tallent, rimdigest@usa.net
My
Brick and Mortar Biz: Country Discount Store
http://www.tallentagency.com/country_store.php
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Starting a Viral e-Book?
Choose a Good Topic
Freebies
for my subs
Positive
Quotes
Warmhearted
Smile for the Week
Feedback
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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I hope
all of my Moms have a wonderful Mother's Day-
mine
will be because I get to take the two kids who
still
live here, Justin and Shannon, and go see my
oldest
daughter, Crystal, and my GRAND PRINCESS, Madi
who is
turning 15 months old tomorrow AND get to be
fed at
Pasta House, my favorite place in the world
to eat
AND do not even have to pay for it AND only
have to
drive 50 miles as PH is halfway from them
to me!
I am trying to get my usual two day visit
with my
princess and though Crystal is assuring me
that
last year was enough, it IS my Mother's Day
as well
and that is ALL I asked for, lol.
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Featured
Article
Starting
a Viral e-Book? Choose a Good Topic
Viral
marketing is the most popular type of marketing
strategy
in the online industry at the moment. Why is
it so?
Because it can give a huge number of potential
customers
in just a short period of time with very
minimal
cost. Of course, if there are a large number
of
potential clients, the turnover percentage will
also be
bigger.
Viral
marketing can be done in many ways. There are
newsletters
sent thru email, web sites, invitational
emails
and much more. One effective way to do it is
by
producing an e-book, or the so-called viral e-book.
What is
a viral e-book?
E-books,
or electronic books, are the online or electronic
version
of books, newsletters, publications, manual, etc.
E-books
are downloadable files from the internet and can
be
installed to one’s computer. Some of the popular books,
like
Harry Potter, actually have an e-book version. Some
of
these are free; some are available for a minimal cost.
The
concept of e-books has been adopted by marketing
people
because of the ease of distribution to a huge
number
of people over the internet. They incorporated
advertising
and marketing strategies with e-books to
boost
revenue, at the same time giving useful
information
to other people.
That is
how the term viral e-book came about. A Viral
e-book
is, basically, an e-book that is passed on to
other
persons which brings several benefits, mainly
profits,
for each individual. These e-books are free,
most of
the time, to encourage more people to get them
and
pass them on to others.
Viral
e-books contain useful information about something
related
to what the marketer is promoting. And since it
is a
marketing tool, these viral e-books contain links
that
lead to the marketer’s web site. Thus, if a person
reading
the e-book becomes interested and clicks on the
link,
that will already be a potential sale to the one
who
originally sent the e-book.
If you
are planning to start making such an e-book to
promote
your products or services, you should consider
several
things before jumping on to it. The very first
thing
that you have to think about is the topic.
How to
choose a topic?
An
e-book can talk about anything. But, of course, if
you are
planning to make profit from it, your e-book
should
talk about something interesting. It should deal
with
things that most people are concerned about. People
want
things where they can benefit from in whichever way
it may
be.
The
first thing to consider when thinking about the topic
for
your e-book is your main goal. You have to define your
purpose
of writing the e-book. If your goal is to increase
sales
of your product or service, then your topic should
be
something related to those things.
You, as
the maker of the e-book, should also be interested
in the
topic you choose; else, it will feel like a burden
doing
something that you do not really like. Also, it will
be
easier for you to write things about a topic that
interests
you so you can express yourself better.
To
better help you in selecting a topic, you must set an
ample
amount of time thinking about it. Go in a place
where
you can concentrate. Try to think of the things
that
interest you, things that you are comfortable with.
Then
list down all those things that come to your mind,
even
the crazy ones.
Once
you’ve listed them, select those that can be related
to your
product or service, if you are promoting these
things.
If not, select the topic that you think will be
most
profitable. Also, make sure that you can have a lot
of
resources for the topic you choose. More resources
would
mean more information to put in your e-book, and
the
more interesting it will be to read.
Having
a good topic is the best way to start your viral
e-book.
A topic that interests you, as the author of the
e-book,
will make the journey of creating it be enjoyable
and
fun. Other than that, more valuable and quality
information
will be incorporated since you know the
topic
well.
So
start brainstorming now with yourself.
Choose
the best topic that you can think of.
And
make that vision of increased profit turn
into
reality with your own viral e-book.
Jan
Tallent, Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
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Freebies:
free
advertising, article and ezine
submissions
available here:
http://www.janronpublishing.com/articlebank/index.php
subscriber
only freebie here J
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Vote
for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig
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Positive
Quotes
The
potential of the average person is like
a huge
ocean unsailed, a new continent unexplored,
a world
of possibilities waiting to be released
and
channeled toward some great good.
--
Brian Tracy
and
Many
people believe that support is something that
you
give to someone you feel sorry for or that it
means
propping up someone who would fail unless you
were
there to give him a boost. But that's not the
way I
see it. Support is the boost you can give
someone
who can help himself but who needs a partner
to open
a window or push aside a roadblock.
-- Dave
Thomas, founder of Wendy's
* I do
believe this is the best I have seen yet! *
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Warmhearted
Smile for the Week
The
Laws of Life
After
your hands become coated with grease,
your
nose will begin to itch.
Any
tool, when dropped, will roll to the least
accessible
corner.
The
probability of being watched is directly
proportional
to the stupidity of your act.
Law of
the Telephone
If you
dial a wrong number, you never get a busy signal.
If you
tell the boss you were late for work because you
had a
flat tire, the very next morning you will have a
flat
tire.
If you
change lines (or traffic lanes), the one you
were in
will start to move faster than the one you
are in
now (works every time).
When
the body is fully immersed in water, the
telephone
rings.
The
probability of meeting someone you know increases
dramatically
when you are with someone you don't want
to be
seen with.
When
you try to prove to someone that a machine won't
work,
it will.
The
severity of the itch is inversely proportional
to the
reach.
At any
event, the people whose seats are furthest
from
the aisle arrive last.
As soon
as you sit down to a cup of hot coffee,
your
boss will ask you to do something which
will
last until the coffee is cold.
The
chances of an open-faced jelly sandwich landing
face
down on a floor covering are directly correlated
to the
newness and cost of the carpet/rug.
No
matter where you go, there you are.
Anything
is possible if you don't know what
you are
talking about.
If the
shoe fits, it's ugly.
A
closed mouth gathers no feet.
As soon
as you find a product that you really like,
they
will stop making it.
If you
don't feel well, make an appointment to go
to the
doctor, by the time you get there you'll
feel
better.
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Feedback
(
referring to a previous issue with news of
2
deaths and 2 horrible accidents in one day
in my
small town )
Jan,
If
anyone other than you had told me that all those
terrible
things happened in just one day...
I
wouldn't have believed them!
Talk
about the old saying, "When it rains, it pours!"
Faye
<
update on the two accidents: the young woman who
had been
in the auto wreck and had broken her neck,
etc. is
now home and stable but not yet back to work.
The
dear sweet two year old boy in the lawn mower
catastrophe
DID lose his foot BUT they managed to
save
his arm, he has to be kept in a coma to keep
him
quiet and restful but even with lots of facial
surgery
and I am sure probably years of rehab, as
the
last news came in, he will live and was doing
quite
well, considering all of the circumstances,
last I
heard. >
**************************
Hi Jan,
Has
Cabot News discontinued advertisements?
Sincerely,
Veronica
< as
I told Veronica, I am not sure and get no
reply
when I write to Rose, does anyone know? >
**************************
Michael
wrote:
Dear
Jan
Link
below returns a 404 error!
Michael
<
oh, my! so glad you caught that for me,
the
download must have stopped and I missed it.
It
should be fine now.
thanks,
Michael! >
that is
why I have run the same freebie again:
subs
only download
************************************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
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FreeAdvertisingResources
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
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Jan
Tallent, Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA