Hello and welcome to Rim Digest, the ezine for
"Responsible Internet Marketers".
Striving to be the BEST resource for Small Biz Owners...
May 1 volume 8-issue 18
Your editor: Jan Tallent, rimdigest@usa.net
Check out my blog: http://jantallent.blogspot.com/
** ** ** ** ** ** ** ** ** **
Today's issue is sponsored by:
If
you could participate in a more effective marketing
strategy
that would "outperform" the approach you are
currently
using, would you be interested?
I
hope so, because you've never seen this before,
and
this opportunity will close shortly!
** ** ** ** ** ** ** ** ** **
Today's Issue Contains:
Publisher's Spot
Featured Article: How to improve sales page conversion rates
Positive Quotes
Super Deals to $ave your Money :-)
Feedback
Bonus Article: Resources for writing a great headline
Subscriber Freebies
Recommended eZines
Publisher's Goodbye and Legal Stuff
** ** ** ** ** ** ** ** ** **
How did it get to be MAY already? geez!
And we continue to have our *normal* mixed up
Spring in Missouri weather, lol.
One day it is 90, the next we do good to see 40-
some days we actually see both. I can sure tell
it is also allergy season, achoo! :-)
Reminder, if You've Been Looking For An Awesome
Collection Of Private Label & Master Resale Rights
Products For The Health And Wellness Niche, Your
Search Ends Here...Because You Just Found It-
http://www.1helluvaresalepackage.com/
and my affiliate program pays YOU 65% !
** ** ** ** ** ** ** ** ** **
Featured
Ads
Reach
out and hug someone
Send
5 free "snail mail" cards
To anyone,
anywhere on me
8ooo
cards to choose from
16
issues :-)
Finally
- The Best Way To Build Your List, Earn Affiliate
Sales,
and Get Massive Traffic At The Push Of A Button Is
Finally
Here... And It Can Be Yours Free For A Limited Time
http://www.butterflyreports.com/axz/affiliate.php?id=13170
<May
15>
** ** ** ** ** ** ** ** ** **
Featured Article
How to improve sales page conversion rates
This is one of the most often questions in marketing
history, and if anyone had a definitive answer, many
copywriters would be out of business. The truth is that
we live in an ever changing world, and results for
different types of copy change. The biggest controversy
in sales letter writing concerns the use of hype. Many
people argue that the Western world, being subject to
advertising messages on an almost constant basis has
grown immune to overstatement. To a degree, this is true,
but statistics still show that hype sells far better than
a timid sales letter.
Of course, the product needs to be able to keep the
promises made in the sales letter. The world certainly
has grown tired of scams, and a top quality copywriter
won't even take an assignment unless they have seen
or read the product first, to make sure that it meets
their quality standards. To get conversion rates as high
as possible, you do need to use hype to some degree,
but make sure your claims are never bigger than the
proof that you can back them up with.
The biggest factor in improving sales page conversion
rates is making sure that there are no obvious leaks or
holes where the reader will be turned off enough to leave.
It doesn't take much for that to happen. The headline is
the first absolutely critical area, and the vast majority
of sales page testing relates to the headline. After this,
the subheadings are critical. In a well crafted letter,
the reader will be able to know what the letter is about
just by reading the sub headlines. Many readers just skim
sales letters instead of reading them. After getting the
sub headings right, the next major area is the end of the
letter. You need a very strong guarantee, an effective
call to action, and at least one good PS. It is at this
stage the interested buyer needs to be pushed into
finally making the purchase.
Jan Tallent, editor or Rim Digest eZine
Finally
- The Best Way To Build Your List, Earn Affiliate
Sales,
and Get Massive Traffic At The Push Of A Button Is
Finally
Here... And It Can Be Yours Free For A Limited Time
http://www.butterflyreports.com/axz/affiliate.php?id=1724
** ** ** ** ** ** ** ** ** **
Vote for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig
find OUR ezine here:
http://www.rimdigest.com/iCop-Desktop.pdf
Make any and all purchases by checking the iCop
directory FIRST and be assured you are dealing
with members of the highest integrity and
professionalism. 'nuf said.
and we are here now, as well:
** ** ** ** ** ** ** ** ** **
Positive Quotes
It is better to wear out one's shoes than one's sheets.
-- Genoese Proverb
and
If you're never scared or embarrassed or hurt,
it means you never take any chances.
-- Julia Sorel 1926-
** ** ** ** ** ** ** ** ** **
$uper Deal$
New for 2008! Instant Wedding Site
Includes Master Resell Rights
ONLY $9.95 mailto:to%20jantd@charter.net with paypal
Instantly Create Your Own Complete Moneymaking Website.
This professional looking site includes many powerful
features including...
* 25 quality 700-word Private Label articles
* Multiple Adsense ad units featuring your Adsense ID
* Google site search box using your Adsense ID in all
results
* Multiple automatically generated Amazon adverts with
product photos and "buy now" buttons, all featuring
your Amazon affiliate ID
* Clickbank (ebook and download) search button using
your Clickbank affiliate ID
* Language translation flags for automated
"single click" translation of all page.
And much more ...
or ...
Are You Ready By mcbigboy (Michael Collier)
Includes Master Resell Rights only $9.95
New for 2008!
I would like to know, what kind of person you are.
A Business Owner, Hobbyist, Miracle Worker, and Jumper.
Do you know the types?
Learn more about the different types of people on net, in this eBook.
These are some of questions that the eBook will ask you!
* Do you have the Time!
* Why I’m I doing this?
* What are you willing to give up?
* Are you a self starter?
Best deal, get both for only $15.00, same address :-)
** ** ** ** ** ** ** ** ** **
Feedback
Hi, Jan
It is amazing, but thanks to your personal emails
and personal caring I feel as if you have been a
personal friend for a long time. That is fantastic
relationship building! No wonder I've heard that
advertising in quality ezines is effective! Those
relationships you develop no doubt "transfer"
throughout your entire data base.
Thanks again.
Ruby
>> hello, Ruby
you are more than welcome and thank YOU so much for
your sweet message. May I use it in the feedback
section? I can use your url for the ad and get you
some free exposure PLUS it will be in the archives
for at least two years and maybe someone else reading
them will find YOUR offer up to two years later.
Your friendly demeanor and professional but not stodgy
attitude should do you quite well, both on line and off.
I seriously care about my subs and advertisers as PEOPLE
first and they say that shows through. Some of my subs
have been with me the full eight years and we *know*
each other better than people we see every day.
Jan <<
Hello Jan,
Yes, by all means feel free to quote whatever portion
of my letter you care to, and have room for, in your
feedback section. Be sure to mention that I am a spankin'
brand new subscriber, and this has been my impression
from the very beginning. It really, really does make a
difference to feel valued and respected.
However, if you do use this in your feedback section,
please know that it is MY privilege and I will certainly
gain the benefits you mentioned, plus more, in this extra
free exposure you are handing me. Thank you so-o much
for including my URL as well! That is just super.
Ruby
Isaac
*************************
just think, you can have your feedback in this
section with a link to you or your biz, hint, hint.
************************
remember, this is YOUR newsletter, send any
comments, good or bad, address change or other
needed correspondence to mailto:rimdigest@usa.net
and use a subject, please. :-)
if you like this ezine, please forward a copy
or an invitation to a friend. :-)
** ** ** ** ** ** ** ** ** **
Subscriber Freebies
30 mini sites, 40,000+K file
subs only J
Product
Creation Giveaway just released the
internet's
most massive giveaway ever:
http://www.productcreationgiveaway.com/jv/members/3014
Simply sign up and get the scoop.
-tons of traffic
-tons of ebooks
-tons of scripts
-tons of reseller rights
-tons of everything you've ever wanted
^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^
Together,
we can fight world hunger
with
each and every click and it is F R E E:
http://www.thehungersite.com/tpc/THS_linktous
** ** ** ** ** ** ** ** ** **
Resources for writing a great headline
The headline is the most critical part of a sales letter.
A top class copywriter will produce many different versions
of the same headline, and test them against the control
headline, which will have been developed with experience
and research. The result of these tests are often a
surprise, even to big name copywriters, and can result
in new controls being developed. If you are a marketer
who cannot pay thousands of dollars for a top class
professional sales letter, you are going to have to do
the best you can without these luxuries.
The great feature of sales letters for the aspiring
copywriter is that they are visible. Nobody writes sales
letters to hide them. This is your first valuable resource,
the thousands of internet sales letters which you can study
and create a swipe file from. If you go to the affiliate
networks such as Clickbank and PayDotCom, you will be given
a clear indication of which products on the marketplace are
selling well. The sales copy that is working to sell these
products is there for anyone to study.
Also, there for anyone to study, are the materials created
by some of the world's best copywriters. A legend such as
Gary Bencivenga has created a full copywriting course on
his own website, so take full advantage of this. The late
Gary Halbert's website also has many of his old letters
and copywriting tips. Many of the top copywriters of today
have blogs, where new posts appear on a regular basis, so
it is always worth checking back. Writing a headline is
sure to be discussed regularly.
If you are prepared to spend some serious money, there is
even a software tool which will analyze headlines and give
feedback on them. It is called Glyphius, and works from
your desktop. You can test various headlines, and get
scores on them. Software is no substitute for humans,
and there is no guarantee the Glyphius results will be
mirrored in the real world. The tool can be a time saver,
though, in deciding which headline to run as a control.
"Manifest
Genius Results With These 8 Audio Reports
And
240 Top Tips To Marketing Success..."
Genius
Results - Develop Your Online Success
"It's
Fast and Easy When You See Exactly How I Did It
With
My Step-By-Step Audio Coaching Tutorials..."
Comes
Complete With Private Label & Master Resell Rights!
http://www.jantd.com/GeniusResults/index.html
** ** ** ** ** ** ** ** ** **
Recommended Ezines, check them out and see WHY!
HBPN - the cure for "guru" overload
iCop's Internet Marketing Trade Journal
http://www.i-cop.org/trade-journal.htm
Free Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary Companion http://tinyurl.com/nbk0
Biz Site Biz E-zine: http://tinyurl.com/6ytsh
get
YOUR ezine listed here for only $50 per year
for
up to TWO years. Send to
rimdigest@usa.net with paypal
(that
is less than a dollar an issue and free listing
for at least 104 archives!
** ** ** ** ** ** ** ** ** **
"Bye" for now and thank you for reading. I appreciate your
being part of my *rimmers* family. Hope to "see you" for
the next issue- which will be delivered next Thursday.
You will also hear from me with the occasional solo.
If you do NOT want to get solos, please just let me
know here: mailto:rimdigest@usa.net?subject=NoSolos.
Your email address will NEVER be sold, traded or in any
other way used for any purpose other than to send you
issues of the ezine or solo offers from our advertisers.
The offers are paid for by the ad runners but mailed to
you exclusively by ME, Jan Tallent.
If you feel a need to stop getting Rim Digest eZine use:
mailto:rimdigest@usa.net?subject=Leave
To send feedback, an address change, article submission,
etc. use: mailto:rimdigest@usa.net and a SUBJECT, please.
or call me from 10am to 6pm central USA time: 573-775-4520
http://www.downmemorylanetreasures.com/
For
my fellow *digital addicts* go to
http://www.softwarewarrioress.com/
Check
out my partner site, JanRon Publishing,
http://www.janronpublishing.com/
and
if you like, join our member site:
http://www.janronpublishing.com/join.html
JanRon
Media - Enriching Lives Through How-To
Audios,
Videos, Software and The Written Word.
Rim
Digest runs articles and ads in good faith but offers
NO
guarantees unless expressed by ME or Rim Digest eZine.
Please
use your best judgment in ANY transaction
or
deal you enter into or offer you respond to.
Jan
Tallent, aka Marketing Warrioress
at http://www.jantd.com/
and Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
po box 858 - Steelville, MO 65565 USA