Hello and welcome to Rim Digest, the ezine for
"Responsible Internet Marketers".
Striving to be the BEST resource for Small Biz Owners...
TEN years of Service & Honest Information
May 20, 2010 volume 10-issue 20
Your editor: Jan Tallent, rimdigest@usa.net
Rim Digest ezine: http://www.rimdigest.com
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Today's issue is sponsored by:
To lose weight or even just to feel healthier,
it is often recommended by health practioners
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Today's Issue Contains:
Publisher's Spot
Featured Article: "How DARE You!" by jl scott
Positive Quote
Fun Tip or Site
Funny of the Day
Recommended eZines
Publisher's Goodbye and Legal Stuff
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Well, we are for sure in Missouri ...
it was 80 or higher for almost a week, then back to
almost freezing temps and now we get 2 days of 70 or
up with sunshine and then 2 or 3 days of rain and cold.
Remember my new blog for Rim at http://jantallent.com/rimdigest/
PLEASE stop by and comment, it would mean so very much to me.
I would be honored to have my subscribers join me
on my "fan page" for my Virtual Assistance business -
http://tinyurl.com/TallentAgency-Jan
Here is my account on YaHoo Messenger: jan_tallent1954
and you can reach me there as well :-)
SKYPE me: jantallent
My latest news and tips, etc. are on my blog
http://jantallent.com/blog/
and don't forget my new health blog:
http://health.jantallent.com/
I am still here if you ever need any editing / proofreading
help or other VA services: http://tallentagency.com/ and
PLEASE pass the word if you know of someone who NEEDS a VA :-)
you can follow me on twitter:
http://twitter.com/jantallent
and connect with me for business at linkedin:
http://www.linkedin.com/in/jantallent
and, of course, I have a personal Facebook account:
http://www.facebook.com/jan.tallent
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this spot now open, $20 for five lines plus url
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(remember, until I take this offer out of the issues,
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Featured Article
"How DARE You!"
by jl scott
One of the complaints ezine publishers hear regularly concerns
"exclusive mailings" - or "solo ads." These are emails sent to
the ezine subscribers which usually contain an ad or other
information. Frankly, I'm tired of hearing about it.
Let's think about this logically. I subscribe to TIME MAGAZINE -
and I pay for it. Yet, TIME makes their money mainly from
advertising. They routinely send me extra mailings with special
offers - in addition to the regular ads in each issue. Those are
solo ads!
If I don't like it - they are not going to give me my money
back. In fact, I would be lucky if I could make them stop
sending the magazine before the subscription ran out.
Online ezines are published to build a mailing list. This is no
secret. Most publishers don't do all that work out of the
goodness of their hearts. They are in business! The subscriber
base is a controlled list of possible buyers for whatever
product/service the publisher is marketing.
For the most part, publishers try to give good - and valuable -
content. Very few charge for their ezines so this information is
FREE to the subscriber. Can you imagine what you would have to
pay for the information you receive in a free ezine if you
purchased it in training courses?
As a publisher, I have repeatedly refused to accept "Solo" ads
to send to my readers. I only send out extra mailings if I
believe it's something my readers really need to know about.
However, I have no problem at all with publishers who DO accept
solo ads. Advertisers want these ads because they are more
likely to be read than a small 5 line ad in the middle of an
ezine.
A couple of minutes of my time to read an extra ad sent by a
publisher who is providing me with valuable information and/or
entertainment every week is a small price to pay for what I'm
getting without charge.
Putting out a good ezine every week is a LOT of HARD work!
Expecting an ezine publisher to teach us and/or entertain us -
then complaining about the occasional extra ad (or even "too
many" ads in an issue) is like the people who go to a free
Happy Hour buffet - eat 50 bucks worth of free food - then
bitch because they have to serve themselves.
Ezines were not designed for the sole delight of the subscribers
who receive this information for free - then complain about it.
They were not designed by publishers to have something to fill
up their time - make them crazy - and give them a lot of guff.
I saw a fairly new publisher having this problem, last week.
Publishers don't need the, ?How DARE you!? rhetoric from
subscribers over an occasional advertising special mailing.
Time to grow up!
An electronic magazine - as with any print magazine - is a
vehicle for profit. The trade off with a free ezine is MORE
than fair to the subscriber! You get the free information -
the publisher gets the exposure for advertising.
Extra ads are part of the deal unless otherwise stated.
Is there anything you can do about it? Sure there is.
Learn to live with it, or stop taking the gift of the
free information the ezine offers you.
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* dr. jl scott is the Founder of the International Council of
Online Professionals (iCop?) http://www.i-cop.org - and also
the publisher of the Online Business Trade Journal? - the blog
that keeps you up to date with online business coming of age.
Visit: http://www.OnlineBusinessTradeJournal.com
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Vote for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig
OUR ezine is listed here:
http://www.rimdigest.com/iCop-Desktop.pdf
and here ...
http://new-list.com/?id=16278
and here ...
http://www.TheNewsletterList.com
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Positive Quote
There is a sense of exhilaration that comes from facing head-on
the hard truths and saying, "We will never give up. We will never
capitulate. It might take a long time, but we will find a way to
prevail."
-- Jim Collins, from his book, Good to Great
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Fun Tip or Sites
I get chills listening to these great kids singing:
American Idol - Shout to the Lord 4-10-2008
http://www.youtube.com/watch?v=i6G0U8Vg6nY
and this one has the words to the song, as well:
Shout to the Lord - Women of Faith
http://www.youtube.com/watch?v=jBGChEkuC7E&feature=related
and the pictures with this rendition of the same song
are just awesome, as are the singers ...
Shout to the Lord - Hillsong
http://www.youtube.com/watch?v=HzNsEBPB-Z8&feature=related
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Funny of the Day
"Advice from Curtis & Leroy"
Limit all U.S. politicians to two terms:
* One in office
* One in prison
Louisiana already does this.
Thanks to Kent Butler, Puzzlemaster
http://www.Personal-Puzzles.com
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if you like this ezine, please forward a copy
or an invitation to a friend. :-)
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Together, we can fight world hunger
with each and every click and it is F R E E:
http://www.thehungersite.com
be sure to click each tab, every great cause
on this website is free to give, funded by
contributing big companies.
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"Bye" for now and thank you for reading. I appreciate your
being part of my *rimmers* family. Hope to "see you" for
the next issue- which will be delivered next Thursday.
Your email address will NEVER be sold, traded or in any
other way used for any purpose other than to send you
issues of the ezine or solo offers from our advertisers.
The offers are paid for by the ad runners but mailed to
you exclusively by ME, Jan Tallent.
If you feel a need to stop getting Rim Digest eZine use:
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To send feedback, an address change, article submission,
etc. use: mailto:rimdigest@usa.net and a SUBJECT, please.
or call me from 10am to 6pm central USA time: 573-775-4520
Movies, Memorabilia and Gifts from the past-
http://www.downmemorylanetreasures.com/
Great bargains on Movies, Books, CD's, Memorabilia
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Rim Digest runs articles and ads in good faith but offers
NO guarantees unless expressed by ME or Rim Digest eZine.
Please use your best judgment in ANY transaction
or deal you enter into or offer you respond to.
Jan Tallent, aka the Software Warrioress
http://www.softwarewarrioress.com
and Publisher of Rim Digest eZine for TEN YEARS!
http://www.rimdigest.com
Both Divisions of the Tallent Agency
http://www.tallentagency.com
po box 858 - Steelville, MO 65565 USA
Facebook http://www.facebook.com/jan.tallent
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My Website http://www.tallentagency.com
There are still a few honest marketers/ezines out there!