Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
May 22
volume 8-issue 21
Your
editor: Jan Tallent, rimdigest@usa.net
Check
out my blog: http://jantallent.blogspot.com/
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Today's
issue is sponsored by:
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Each product contains a PDF ebook, mp3
audio,
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: 4 Tips To Boost The Selling Power
Of Your Resale Rights Products
Positive
Quotes
Super
Deals to $ave your Money :-)
Feedback
Bonus
Article: 52 Pick-Up
Subscriber
Freebies
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
** **
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I have
decided to try sending notice of the issue's
availability
to see if it helps get the ezine you
REQUESTED
through the filters. I will now have the
archived
issue ready along with the text one for
each
Thursday's delivery. :-)
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Featured
Article
4 Tips
To Boost The Selling Power Of Your Resale
Rights Products
- by Sharon Bray-McPherson
Selling
products with resale rights is a very
lucrative
business online. However, not everyone
achieves
success because of the various nuances
involved
with such a business.
To
assure maximum profitability in the resale rights
niche,
learning how to present your products correctly
is of
much importance. To accomplish this involves
some
knowledge on the different factors that make or
break
resale rights marketing.
So,
let's take a look at these factors, the difficulty
they
present and what solutions you can use to come up
with a
resale rights product that your prospective
customers
will find hard to resist.
1.
Exclusiveness. People will be more inclined to buy
your
products if their sale is limited to a certain
number
of people. There are many reasons for
this.
Primarily
is the fact that resale rights are so
appealing
because they provide the buyer the
opportunity
to create an additional income stream,
or in
some instances, their only source of income.
But if
the product is sold to an unlimited number
of
people, the market becomes saturated, leaving
little
room to make a profit. The same is true for
products
that are sold to a limited number of people,
but the
number is in the hundreds, if not thousands.
The best
approach is to sell your products to a maximum
of 100
people, though a lower number will always prove
better
for you and your buyers.
2.
Price. Though you are justified to sell a resale
rights
package for a price higher than the value of
the
products, if you ask an outrageous amount you'll
have
difficulty making sales. As a rule, the best way
to set
the price of your package is to multiply the
value
of the highest priced product by three. But
remember,
the lower the price, the more tempting your
offer
will be.
On the
other hand, you don't want to set the price so
low
that the buyer will perceive the products as being
of no
value. Far too often sellers will ask a ridiculously
low
price for brand new, hot-off-the-press products, some
with an
original asking price of $197. This accomplishes
nothing
more than to make a few quick bucks for the seller.
The
buyer however, is then faced with trying to sell a
product
at it's original value, while others are charging
as
little as $1 to $5 - or giving away the same product
for
free.
3.
Restrictions. Many resale rights products come with
restrictions.
But too many restrictions may turn away
some
who would otherwise be interested in purchasing your
product.
It is best to place only the restrictions that
will preserve
the value of the product for the benefit
of your
buyers.
4.
Market life. Trying to sell a product that is at or
nearing
the end of its market life can be difficult.
People
will find little value in it since they'll have
the
impression that they'll have a hard time selling it
as
well. To overcome their concern,
suggest a unique
selling
proposition they could use. For example, recommend
the
inclusion of valuable bonuses to increase the appeal of
the
product. Or you can recommend the inclusion of
additional,
related products to come up with a turnkey
package
that will likewise increase the offer's
attractiveness.
There
really is no set time limit to when a product has
reached
the end of its shelf life, although the standard
thinking
is 2 to 3 years.
Here
are a few things to consider when determining if
a
product is no longer sellable...
* Is
the content still applicable? For instance, with
the
fast-paced internet marketing industry, an ebook or
software
product that was released just 6 months ago may
already
be obsolete. However, there are some marketing
classics,
particularly those created from public domain
works,
that are as timely today as they were when they
were
written.
* Is
the market over-saturated with the product? We've
all seen
products that are being sold by every Tom, Dick
and
Harriet. It is best to stay away from such products,
because
no matter how low you set the price of the product,
someone
else will always be selling it cheaper.
One
caveat to this is if you cater to the "newbie" market.
There's
no reason that an ebook that was published in 1998
cannot
be sold to new internet marketers, provided of course
that
the product has value and contains information that is
still
relevant.
You
never know, what us veteran marketers think of as "old
and
rehashed", may be just what a "newbie" is looking for.
(iamsbm)
Sharon
Bray-McPherson
---------------------------------
Sharon
Bray-McPherson is co-owner of
the
JanRon Digital Club, where you can
get
unlimited access to the newest and
best
selling private label and master
resale
rights ebooks, software, videos
and
more... for only $10 a month!
http://www.janronpublishing.com/
You are
welcome to reprint this article
for your
own use as long as it remains
unchanged
and the resource box is
included.
Reminder,
if You've Been Looking For An Awesome
Collection
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Vote
for this Ezine at the Cumuli Ezine Finder:
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find
OUR ezine here:
http://www.rimdigest.com/iCop-Desktop.pdf
Make
any and all purchases by checking the iCop
directory
FIRST and be assured you are dealing
with
members of the highest integrity and
professionalism.
'nuf said.
and we
are here now, as well:
** ** **
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Positive
Quotes
What is
now proved was once only imagined.
--
William Blake (1757-1827) English Poet
and
Shared
joy is a double joy; shared sorrow is half sorrow.
--
Swedish proverb
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Feedback
Hi Jan,
Just
got your May 15th Ezine.
Just
wanted to say hello and thanks
for
sending it.
There is
always great stuff inside each issue.
Have a
nice day,
Warren
L. Smith
http://www.tentsandmoreonline.com/
* * * *
* * * * * * * * * * * *
Hi,
Jan:
Enjoyed
your latest issue of the Rim Digest.
Just
wondering if the two articles you used are
reprintable?
They have some great tips for affiliates
that I
would like to share.
I am
also interested in your ClickBank Promo Tools
generator.
That looks great.
Best
regards,
Larry
Johnson
Biz
Site Biz Ezine
hello,
Larry
thanks
for the feedback, I forget to do a resource box,
but
please feel free to use either or both, with a plug
back,
please. And yes, the CB stuff is a good one.
Jan :-)
Hi,
Jan:
Thanks
for your message and answer to my question.
I am
including one of your articles in my weekly
publication
which is on Wednesday, May 21st, and
I am
also publishing it on line.
Here is
the link to the on line publication:
http://www.bizsitebiz.com/affiliate_tips.html
Please
let me know that all is okay with the
resource
box, etc.
Thanks
for the article,
Larry
>
that is awesome, Larry and it looks GREAT!
all is
well from my end and thank YOU so much.
Jan
*************************
just
think, you can have your feedback in this
section
with a link to you or your biz, hint, hint.
************************
just
think, you can have your feedback in this
section
with a link to you or your biz, hint, hint.
************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
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"52
Pick-Up"
by jl
scott
Ever
play 52 Pick-Up? Here's how it goes ...
Two
kids (usually siblings) are playing cards.
They're
playing by the rules of the game.
One
kids begins winning too often and gets
pretty
cocky about it. Finally, the other
kid
remarks, "Let's play 52 Pick-Up. I'll deal," -
throws
all the cards in the air - and walks out
of the
room saying, "Now you pick 'em up!"
No? You
didn't have a bratty little sibling?
No
problem. The universe will be glad to fill
in and
play 52 Pick-Up with you.
The
universe deals.
Every
once in awhile we receive some type
of
universal energies on this planet that
throw
all the cards in the air. You'll
notice
it in your own life - in the lives
of
people around you - as well as on a
planetary
scale - all at the same time.
People
don't do what they're expected to do - or
what
they said they would do. Situations don't
resolve
as intended. Everything you thought
you
KNEW flies out the window.
Mechanical
things malfunction and technical problems
abound.
The expected doesn't happen - the unexpected
does.
Recoveries are not made. Tempers fly. Ugly
surprises
pop up out of nowhere. You're handed
things
to deal with that you don't want. Natural
disasters
are frequent. Wars escalate. Worst of all -
if you
force the issue to get something you
DO want
- you’ll live to regret it.
Not to
worry.
You've
heard, "Chaos comes before order?"
It's a universal
law. When things need to
change
for the greater good of the big picture,
chaos
ensues. You may not like it, but you have to
pick up
those cards before Mom gets home. The universe
will
provide the energies for chaos. You get to
bring
about order. Choose carefully - and prepare
for
change.
Just
pick up the cards. Don't start any new games.
Know
you're not being singled out. Make decisions -
but
don't move on them. Chances are, you'll have
another
choice before it's over.
BOTTOM
LINE:
When
the universe throws your cards in the air -
look
around. If you see chaos in abundance all
over
the planet, relax. Sit tight and just do
the
next right thing until the energies pass.
Then -
move forward into order.
Article
may be republished using the following
attribution
box:
-----------
Copyright
© 2002, jl scott, ph.d.
Author
of The MASTER COURSE TheMasterCourse.com
http://www.themastercourse.com/
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
If you
do NOT want to get solos, please just let me
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use: mailto:rimdigest@usa.net and a SUBJECT, please.
or call
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My new
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For my fellow
*digital addicts* go to
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JanRon
Media - Enriching Lives Through How-To
Audios,
Videos, Software and The Written Word.
Rim
Digest runs articles and ads in good faith but offers
NO
guarantees unless expressed by ME or Rim Digest eZine.
Please
use your best judgment in ANY transaction
or deal
you enter into or offer you respond to.
Jan
Tallent, aka Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA