Hello and welcome to Rim Digest, the ezine for

"Responsible Internet Marketers".

Striving to be the BEST resource for Small Biz Owners...

May 24, volume 7-issue 20

Subscriber Count as I hit send is 1854

welcome to our new subscribers! :-)

Rim Digest eZine: http://www.rimdigest.com/

Your editor: Jan Tallent, rimdigest@usa.net

My Brick and Mortar Biz: Country Discount Store

http://www.tallentagency.com/country_store.php

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Book your solo, sponsor, or featured ad here:

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your ads and feedback are online on the archives page:

http://www.rimdigest.com/archives.html

which gets hundreds of visitors every week.

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Today's Issue Contains:

Publisher's Spot

Featured Article: How Do Name Squeeze Pages Generate Profit?

Freebies for my subs

Positive Quotes

Warmhearted Smile for the Week

Feedback

Recommended eZines

Publisher's Goodbye and Legal Stuff

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Well, I not only lived through another terrific but

TIRING two days and nights with my Princess Madi,

but now am gearing up for this weekend- after a really

scary and iffy winter my store is going to HOPEFULLY

get the tourist business again and I so sorely need it!

My D I V O R C E is finally coming along as well.

I hate to be getting one but since it has to be, I say

let it be and over with. It is very draining on the kids

and me and it is time to move on to a new and hopefully

improved life. The timing for this was my biggest loss,

right after my burglary and right before my beloved

adopted Dad Charlie's passing but we made it through

these things and are ALL much stronger now.

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Featured Article

How Do Name Squeeze Pages Generate Profit?

There are many ways on how to earn money from the Internet.

Many people have claimed of having gained certain millions

from using the Internet as a marketing tool. Emails,

ezines, affiliate programs, these are just a few of

the most popular ways of earning through the Internet.

Marketing itself has made a dramatic shift towards the use

of the virtual world of the Internet to be able to reach

a certain market to promote a certain product or service.

Most Internet marketers are familiar with what are called

“squeeze pages.” However, many of them fail to use them

effectively to be able to translate the marketing effort

into hard sales and eventually to realized profits.

For those people who have no idea what squeeze pages are,

they are simply websites which asks people to act upon a

certain “opt-in” towards another action. When people come

across these web pages, they will be asked if they would

want to continue with a certain business endeavor or not.

Some name squeeze pages only have two options for the

readers, one is - “opt-in” and the other one is “leave.”

Other squeeze pages, people are actually provided with

options one how to continue to explore the business

opportunity, although these types of squeeze pages

are argued by some as not belonging to the category

of squeeze pages.

Rational

Why bother putting up a website just to ask people whether

they would like to continue with the transaction or not?

The underlying principle behind squeeze pages is that

marketers who promote their products or services through

the Internet know that people will not avail their products

and services during their first encounter with them.

Squeeze pages are actually intended to be able to gather

the email addresses of people who are interested in a

certain product or service and to get their consent as

well. With these components are at the disposal of the

marketer, he can then proceed with providing these

people who are interested with sales proposals and

other marketing materials.

Components

An effective squeeze page squeezes a lot of valuable

information in a single web page while getting the

attention of the reader. It usually contains a lot

of enticing bullet points about the next steps after

one clicks on the “proceed” button. Curiosity will

kill the cat and will get people to click on the

“proceed” button as well.

Email Usage

The most efficient and effective squeeze pages employ

emails to be able to garner traffic. These emails

contain interesting facts which are hard to resist.

These emails are propagated by the agents of the

product or service. The basic concept is that the

email will lay down the foundations for selling the

product, just like a “pre-sale” effort.

Leaks

Many squeeze pages experience what one might call as

leakage because visitors know hot to get around the

squeeze page without clicking the proceed button.

To prevent this from happening, one should have the

knowledge on how to encrypt the folllow-on page's URL.

Another way of preventing this leakage is to use email

as a tool to do what is promised on the name squeeze page.

This is to ensure that people would provide their email

addresses to be able to avail what is behind that

mysterious door that is the squeeze page.

Personalize

A good squeeze page should be seen as a personalized

website which is specifically targeting the person

who is accessing it. There are softwares out there

that are available in the markets which will help

a marketer to be able to generate a squeeze page

which will look personalized. Some squeeze pages

actually contain information about a person's life

such as what kind of pet or television he owns,

and other such things.

Name squeeze pages are also known as lead capture pages.

They are generally popular in multi-level marketing and

has been proven by many people to generate down lines

and eventually profits. They are particularly effective

because they generate a list of interested people who

become prospects and clients. Effective squeeze pages

provide information that is valuable to those who will

be reading it. They are also relatively easy to build

because one just need some technique to get people to

visit the site.

Some may be doubtful of the capabilities of name squeeze

pages in terms of marketing a business and generating

profit. However, the basic foundations of these pages

make sense and the effectiveness of these pages are

proven by millions of Internet marketers.

Jan Tallent, Marketing Warrioress

at http://www.jantd.com/ and Publisher of

Rim Digest eZine, http://www.rimdigest.com/

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Freebies:

Subscriber only downloads J

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Vote for this Ezine at the Cumuli Ezine Finder:

http://www.cumuli.com/ezines/vte.html?ez=rimdig

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Positive Quotes

Excellence is an art won by training and habituation.

We do not act rightly because we have virtue or excellence,

but rather we have those because we have acted rightly.

We are what we repeatedly do.

Excellence, then, is not an act but a habit.

-- Aristotle

and

Every man's work, whether it be literature or music

or pictures or architecture or anything else, is always

a portrait of himself.

-- Samuel Butler (1835-1902) English Writer

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Warmhearted Smile for the Week

A married couple were asleep when the phone rang

at 2 in the morning. The wife picked up the phone,

listened a moment and said "How should I know,

that's 200 miles from here!" and hung up.

The husband said, "Who was that?"

The wife said, "I don't know, some woman wanting

to know if the coast is clear."

duh! :-0

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Feedback

re: Subject:[solo] Targeted Website Content Is King!

http://www.superpagesplitter.com/recommends/1000/

Thank you Oh Rim Queen... Looks pretty neat :)

Doug

>> thanks, Doug, for reading and writing.

Sharon and I got it for both of our separate bizzes

AND for our partner ones.

Jan <<

************************

Hello, Jan

Please remove me from your list. There is something

wrong with your system and I am tired of receiving

messages telling me that messages to me are bouncing.

It really doesn't make any sense to me that I get

a message telling me that a message to my email address

is bouncing when I consistently get the message.

There is something direly wrong with your system.

Please remove me.

Christine

>> I am sorry, Christine, I get them too- at MY

charter email address although my mail is not

bouncing either. I get the issues and solos just

fine here at usa.net but everything I mail out

comes back to my charter address as bouncing

and then I get the mailing as well.

Jan >>

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remember, this is YOUR newsletter, send any

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and use a subject, please. :-)

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or an invitation to a friend. :-)

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Recommended Ezines, check them out and see WHY!

iCop's Internet Marketing Trade Journal™

http://www.i-cop.org/trade-journal.htm

Free Newsletters from 123Greetings.com

URL: http://www.123greetings.com/newsletter/

The Goal Mine Gazette Newsletter http://tinyurl.com/l8sw

Culinary Companion http://tinyurl.com/nbk0

eCommerce Resources eZine: http://tinyurl.com/nbk5

Biz Site Biz E-zine: http://tinyurl.com/6ytsh

FreeAdvertisingResources Ezine: http://tinyurl.com/26crol

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"Bye" for now and thank you for reading. I appreciate your

being part of my *rimmers* family. Hope to "see you" for

the next issue- which will be delivered next Thursday.

You will also hear from me with the occasional solo.

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know here: mailto:rimdigest@usa.net?subject=NoSolos.

Your email address will NEVER be sold, traded or in any

other way used for any purpose other than to send you

issues of the ezine or solo offers from our advertisers.

The offers are paid for by the ad runners but mailed to

you exclusively by ME, Jan Tallent.

If you feel a need to stop getting Rim Digest eZine use:

mailto:rimdigest@usa.net?subject=Leave

To send feedback, an address change, article submission,

etc. use: mailto:rimdigest@usa.net and a SUBJECT, please.

or call me from 9am to 5pm central USA time: 573-775-4520

icq me at : 16126485 jtd

just let me know you are a rim sub :-)

Rim Digest runs articles and ads in good faith but offers

NO guarantees unless expressed by ME or Rim Digest eZine.

Please use your best judgment in ANY transaction

or deal you enter into or offer you respond to.

Jan Tallent, Marketing Warrioress

at http://www.jantd.com/ and Publisher of

Rim Digest eZine, http://www.rimdigest.com/

Both Divisions of the Tallent Agency

po box 858 - Steelville, MO 65565 USA