Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
May 3,
volume 7-issue 17
Subscriber
Count as I hit send is 1841
welcome
to our new subscribers! :-)
Rim
Digest eZine: http://www.rimdigest.com/
Your
editor: Jan Tallent, rimdigest@usa.net
My
Brick and Mortar Biz: Country Discount Store
http://www.tallentagency.com/country_store.php
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Today's
issue is sponsored by:
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Book
your solo, sponsor, or featured ad here:
http://www.rimdigest.com/ads.html
and remember,
your
ads and feedback are online on the archives page:
http://www.rimdigest.com/archives.html
which
gets hundreds of visitors every week.
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Don't Get Ripped Off By Click Fraud
Freebies
for my subs
Positive
Quotes
Warmhearted
Smile for the Week
Feedback
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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The
tourists are FINALLY starting to weekend
here
again and business is slowly improving.
It also
helps that the locals (HOPEFULLY)
are
finished getting those horrendous heat
bills
that were hurting us all so hard here
this
past winter.
Even
with all of the new sp*mmers and scammers
arriving
in what seems like hordes, net businesses
that
stick in there are also steadily improving,
or so
it seems to me. When we celebrated SEVEN
years
together in February, this was the longest
standing
marketing ezine I have still been able
to find
of all of those flooding my inbox when
I
started marketing on the net now 9 years ago.
Between
this longevity and my now getting ready
to
celebrate THREE years with a brick and mortar
store,
if nothing else, we all KNOW that your
editor
is stubborn- er, I mean dedicated. lol.
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Featured
Article
Don't
Get Ripped Off By Click Fraud
One of
the most serious issues that online marketers
face is
click fraud. A recent issue of Newsweek
(Oct 6,
2006) contains an article on click fraud
which
has cast some doubt on the many pay per click
services
that are offered on the Internet today.
Pay-per-click
advertising allows marketers to gain website
exposure
by paying only when someone clicks on their ad or
search
result. Search engines such as Google let
advertisers
place bids for placement of paid links or ads.
These
links will then appear when certain keyword searches
are
done.
Click
fraud is getting to be so pervasive that search
engines
such as Google have created teams specific to
combating
click fraud. Since 95 percent of Googles
profits
are derived from advertising it is important
that
they keep their customers happy, so Google offers
refunds
to advertisers when click fraud has been
discovered.
Click
fraud involving human operators can be much more
difficult
to detect. This type of fraud involves many
people
clicking on ads from different computers across
the
country. This does not provide any type of pattern
that
can be analyzed. The India Times reported that
people
are being hired to click paid links from home
allowing
them to make up to $200 a month.
What an
impact click fraud could have in the future
on pay
for click advertising since it's estimated
that up
to 15% of all clicks are fake. It's also
estimated
that up to 500 million dollars of
advertising
expenses are being wasted due to the
click
fraud industry.
What
should you look for in a "guaranteed click"
service?
1. If
they claim to be able to send 20,000 hits to your
website,
then find out where these hits are coming from.
2. Do
they allow sites with pop-ups? If they do not then
it may
be because they are using an automated click system
that
does not work on sites with pop-ups.
3.
Monitor your site to determine if the clicks that you
paid
for are coming from unique visitors and not from one
machine
clicking your site 20,000 times.
4. Make
sure you know the conversion rate for your site.
You
should be making one sale per so many clicks.
5.
Check the Better Business Bureau for complaints.
You can
also Google the company you are thinking of
buying
your clicks from and search for any online
complaints.
6. If
you think you are being cheated then contact the
company
and request a refund. If you do not get it,
then
file a complaint with the BBB or threaten to.
There
are three methods of click fraud.
1. The
most common method is the use of online software
that is
programmed to click on links that are found on
websites
or that may be listed in search engine results.
2.
Another method that is becoming more common is to employ
low
cost workers from third world countries to click on test
links
and classified ads.
3. One
source of fraud can be much closer to home. This
happens
when company employees click on their rivals ads
to
deplete their marketing budgets and skew their search
results.
Eventually, such bogus clicks can add up and dry
up a
competitors budget.
Paying
for traffic to your website may seem like
a good
idea when you are not experiencing much
success,
but this is when most people become
vulnerable
to click fraud. You may want to
consider
these four tips before handing over
your
credit card.
1. Make
sure you take plenty of time to consider and
research
the credibility of any offers. Sleep on it.
2.
Developing traffic to your website takes time and
persistence.
Traffic can be found in many different ways,
and for
free or low cost. Quick fixes do not usually work.
3. Get
recommendations from reliable sources on what
methods
work and what does not. Visit marketing forums.
4. Keep
in mind that when you come across a sales page for
paid
for clicks that they are designed to sell you, whether
their
service really works or not.
Everyone
wants to get more traffic to their website whether
it is
to increase sales, memberships, or subscriptions. Just
remember
not to be in a hurry to spend your money, and just
be a
lot more careful.
Copyright
2006 Joe Rispoli
Joe
Rispoli has been gathering free online marketing
resources
for over 10 years. You can find many of these
resources
at his website http://ucanto.com/
where you can
also
subscribe to his Free Advertising Resources Ezine
which
includes free Email Marketing Software with
your
subscription.
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Freebies:
free
advertising, article and ezine
submissions
available here:
http://www.janronpublishing.com/articlebank/index.php
more
freebies for subs only J
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Vote
for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig
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Positive
Quotes
There
is in every true woman's heart a spark
of
heavenly fire, which lies dormant in the
broad
daylight of prosperity; but which kindles
up, and
beams and blazes in the dark hour of
adversity.
--
Washington Irving (1783-1859) American Writer
and
Hard
things are put in our way, not to stop us,
but to
call out our courage and strength.
--
Anonymous
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Warmhearted
Smile for the Week
Need to
know (?)
"Stewardesses"
is the longest word typed with
only
the left hand and "lollipop" with your right.
It's
impossible to sneeze with your eyes open.
>Maine
is the only state whose name is just one syllable.
No word
in the English language rhymes with month,
orange,
silver, or purple.
"Dreamt"
is the only English word that ends with
the
letters "mt."
Our
eyes are always the same size from birth,
but our
nose and ears never stop growing.
The
sentence: "The quick brown fox jumps over the
lazy
dog" uses every letter of the alphabet.
The
words racecar, kayak, and level are the same
whether
they are read left to right or right to left.
TYPEWRITER
is the longest word than can be made using
the
letters only on one row of the keyboard.
All 50
US states are listed across the top of the
Lincoln
Memorial on the back of the $5 bill.
A dime
has 118 ridges around the edge.
A cat
has 32 muscles in each ear.
A
crocodile cannot stick out it's tongue.
A
dragonfly has a life-span of 24 hours.
A
goldfish has a memory span of 3 seconds.
I
wonder how they test this?!
A shark
is the only fish that can blink
with
both eyes.
A snail
can sleep for 3 years.
An
ostrich's eye is bigger than it's brain.
Babies
are born without knee-caps. They don't
appear
until the child reaches 2-6 years of age.
Butterflies
taste with their feet.
Leonardo
Da Vinci invented the scissors.
On a
Canadian two dollar bill, the flag flying
over
the Parliament building is an American flag.
Peanuts
are one of the ingredients of dynamite!
Rubber
bands last longer when refrigerated.
The
winter of 1932 was so cold that Niagara Falls
froze
completely solid.
There
are 293 ways to make change for a dollar.
There
are more chickens than people in the world.
Tigers
have striped skin, not just striped fur.
Women
blink nearly twice as much as men.
Now,
you're pretty darned close to knowing everything!
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Feedback
Hi Jan,
Got a
strange letter apparently from you
issues-help@rimdigest.com
stating:
Hi!
This is the ezmlm program. I'm managing the
issues@rimdigest.com
mailing list.
I'm
working for my owner, who can be reached
at
issues-owner@rimdigest.com.
Messages
to you from the issues mailing list
seem to
have been bouncing.
The
last issue I received was April 12.
I'm
getting solos from you. I have no idea
why
those issues would bounce.
Regards,
Andy
* gee, Andy, I am so sorry, it seems the
mailer
occasionally
has a glitch that sends that bounce
notice,
I even get it and get a lot of unsubs
over
it- but I still GET the issues after the
message
and have no idea why you do not get each
issue
unless yahoo is dumping them. It makes me
so sad,
and, yes, angry that we still get all
of the
junk we do NOT want and even my own paid
ISP,
charter. net, filters OUT my ezine now and
then,
grrrrrrrrrrrr.
I just
checked and you ARE still in the database.
I am
not sure what to do about these things, host4p
is such
a brilliant and perfect host but even they
cannot
answer that one.
I do
archive as often as possible:
http://www.rimdigest.com/archives.html
but
that does not help get the issues TO you.
Jan
:-( *
Hi Jan,
I
thought it might be some sort of spoof until I looked
up the
last issue I did get.
My
guess is Yahoo IS dumping them.
That
really bugs me because I have plenty of room in my
account
and I PAY for my Yahoo account. Their customer
service
is the industry standard - how NOT to treat
customers.
Worse comes to worse, I'll change my addy
to one
of my domain's.
Thanks
for your reply,
Andy
************************************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
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Recommended
Ezines, check them out and see WHY!
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http://www.i-cop.org/trade-journal.htm
Free
Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The
Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary
Companion http://tinyurl.com/nbk0
eCommerce
Resources eZine: http://tinyurl.com/nbk5
Biz
Site Biz E-zine: http://tinyurl.com/6ytsh
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
If you
do NOT want to get solos, please just let me
know
here: mailto:rimdigest@usa.net?subject=NoSolos.
Your
email address will NEVER be sold, traded or in any
other
way used for any purpose other than to send you
issues
of the ezine or solo offers from our advertisers.
The
offers are paid for by the ad runners but mailed to
you
exclusively by ME, Jan Tallent.
If you
feel a need to stop getting Rim Digest eZine use:
mailto:rimdigest@usa.net?subject=Leave
To send
feedback, an address change, article submission,
etc.
use: mailto:rimdigest@usa.net and a SUBJECT, please.
or call
me from 9am to 5pm central USA time: 573-775-4520
icq me
at : 16126485 jtd
just let
me know you are a sub :-)
Rim
Digest runs articles and ads in good faith but offers
NO
guarantees unless expressed by ME or Rim Digest eZine.
Please
use your best judgment in ANY transaction
or deal
you enter into or offer you respond to.
Article
Overdrive offers the most advanced
traffic
building system on the Internet today.
Sign up
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your website. Learn More HERE:
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Jan
Tallent, Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA