Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
May 7,
2009 volume 9-issue 18
Your
editor: Jan Tallent, rimdigest@usa.net
Rim
Digest ezine: http://www.rimdigest.com/
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Today's
issue is sponsored by:
Added
over 200 more books to my eBay store.
Books
sell second only to the movies and were
a smart
addition. Have some brand new, nearly new
and
some older good condition first editions
along
with the other hundreds of items:
http://stores.ebay.com/downmemorylanetreasures
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Boost Your Business With Blogging!
Positive
Quote
Freebie
for my subs
Feedback
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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Due to
severe storms for three days straight I could not
even
have my computer plugged in, let alone on the net
so there
was no issue last week. I have been a day late
twice
in nine years but this was the first time EVER there
just
was NO issue.
Things
seem to have settled down, we have a nice sunny day
and
then two or three rainy ones in a row but no dangerous
lightning
or crackly static air lately. We do often get
under
flash flood watches though as we are surrounded by
water.
My NEW
grandson, Aiden, turned a month old on the fourth.
Hard to
believe time has flown by so fast and I have yet
to get
back up there to see my daughter and my precious
grand-daughter
and grand-son. Mother's Day is this
Sunday
and not only do they have plans with my son-in-law's
Mother
BUT my partner, Mike, has an MRI scheduled at the
area
hospital that day and I am the designated driver,
so,
except to go see my Mom up the street at the rest
home
she lives at and my call to or from my oldest daughter,
it will
be an ordinary day for this Mom/Grandma.
To all
my Moms, I wish you a happy and loved filled day.
remember
me if you ever need any editing / proof reading help
or
other VA services: http://tallentagency.com/ and PLEASE
pass
the word if you know of someone who NEEDS a VA :-)
remember,
you can get updates on my personal and
professional
undertakings, if you like, here:
http://www.marketingwarrioress.com/
and
follow me on twitter:
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Featured
Ads
Classic
Movies, Collectible Dolls & Barbies,
Elvis,
Betty Boop and more here:
http://www.downmemorylanetreasures.com/
-
FREE US
shipping!
this
spot open
http://www.rimdigest.com/ads.html
** **
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Featured
Article
Boost
Your Business With Blogging!
A
business blog is an incredible online marketing tool
that
can save you thousands of dollars but can provide
great
business opportunities in just one click.
A blog
is a user-friendly, customized and flexible medium
for
disseminating useful information for effective positioning
of your
products in the market.
Companies
engaging in business blogging have a definite edge
over
their competitors. Here are some advantages:
Word-of-Mouth.
There are currently 14 million blogs with
80,000
more being added each day and about 30 percent
of the
50 million users are blog readers. Imagine how
much
gain your company will have, if your products are
advertised
through blogs. With the Internet, information
spreads
so quickly, especially if an impressive write-up
goes
with your product. Soon your blog will be passed on
to
hundreds of possible customers.
Awareness
and loyalty. Open communication with your customers
creates
trust and loyalty among them. Being there to respond
to their
questions and comments make them all the more willing
to try
your products and services.\
Feedback.
Blogs are good for product research and reviews.
It
would be easier to improve on your products if you
observe
your customers’ thinking and behavioral patterns.
You can
also take immediate action to your customers’ concerns.
Community
halo-effect. Bloggers are reasonable, friendly
and
helpful. They are more than willing to create a blogosphere
of
comments regarding your product. The only thing you have to
do is
embrace and take active part in the culture and your
product
will surely be considered in their next stop
to the
supermarket.
For
better marketing results, actively promote your business
blogs
by submitting your blogs to blog search sites and
directories.
Do not forget to your URL. Be sure that your
blogs
contain exclusive information with value and are
always
updated to keep readers popping in, read up your
blog,
move on to the next and click on again for updates.
A blog
is like a setup booth in the biggest trade show
on
earth, everyday. Marketing possibilities are just
around
the corner waiting to strike your sale scales up.
The
Really Simple Syndication (RSS) feeds are important too
in
conjunction with your blogs to get the best benefits.
Use
effective keyword phrases to generate high ranking
status
in the search engine traffic. In this way you
have
better chances of people finding your website,
leading
to your blogs. More traffic means more
potential
sales.
For
this to be successful, you can use RSS for news update
feeds
which can be read through RSS reader application.
This is
a very useful tool for business and internet
marketers
as well.
If you
are already convinced of the potentials of business
blogs
for marketing and targeting sales increase, your
company
is now ready to start blogging. But first, you
have to
be in tune with your company’s business objectives
and
determine if blogging will really help you achieve
your
goal.
1. Several blogs are dedicated to teaching
people
the
do’s and don’ts of blogging, READ them! Include
in your
reading materials blogs that are consumer-based
too to
give you an idea.
2. Setup several test blogs right away.
If your
initial try out with blogs worked well,
you can
now start setting up your blogs.
1. Study blog design. Blog hosting services
provide
pre-designed
templates. But if you opt for paid blog
service,
you can ask your artist to design and layout
your
blog site to match the company’s identity and needs.
2. Choose a topic. It's good to have a line-up
of topics
you
want for your blogs, but be sure they are in line with
your
business objectives. This would be a test of your
flexibility
and open-mindedness since results may be
going against
the set objectives.
3. Remember the following safety measures in
blogging:
legal
issues are sometimes involved in blogging; it is safer
to
include disclaimers and limitations of liabilities.
corporate
communication and the legal department
are
responsible in educating the senior management
on how
blogs might affect business.
create
blogging policies; set limits on who gets to blog
and
what information is allowed to be made public.
avoid
an outright marketing blog or you will shy away your readers.
make
content updated, relevant and fresh.
reinforce
the company’s core values and encourage
employees
to use it.
4. Start blogging and complete 20 posts before
going
to
marketing.
5. Begin marketing.
6. Regularly monitor the coming ins and outs of
readers
and get
updates. Then measure your results.
7. Adjust if needed. You can always play with
your designs
in the
blog site as long as it remains to match the company’s
identity.
8. Strive to be consistent with your topic all
the time.
9. Try to have related topics with general and
broad appeal.
10. Schedule updates regularly. Monday,
Wednesday
and
Thursday would be best to update blogs.
Once
you have done all these things, you can now
ultimately
enjoy the benefits of business blogging.
Jan
Tallent is the editor of Rim Digest ezine,
an
Internet Marketing Mom & Grandma, and
a
Virtual Assistant looking for editing jobs
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Vote
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Positive
Quote
The
naked truth is always better than the best dressed lie.
-- Ann
Landers, born 1918
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Freebies
Get one
$1.50 item for FREE with every $20 you spend
at http://stores.ebay.com/downmemorylanetreasures
and
just pay the extra postage. For example, once
you
spend $20 on books, movies or whatever you like,
message
me from the eBay site and tell me what $1.50
book or
movie you want included in your order for FREE.
ALL
items after initial shipping cost ship for only
one
dollar. I mail to the USA and Canada- which is
generally
only $1 more than the US. :-)
This is
the best time EVER to join our member site:
http://www.janronpublishing.com/join.html
We are
now offering FREE 1500 MB hosting with an
unbelievable
package for ONLY our members!
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Feedback
none
this issue
just
think, you can have your feedback in this
section
with a link to you or your biz, hint, hint.
************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
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Together,
we can fight world hunger
with
each and every click and it is F R E E:
be sure
to click each tab, every great cause
on this
website is free to give, funded by
contributing
big companies.
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Recommended
Ezines, check them out and see WHY!
iCop's
Internet Marketing Trade Journal
http://www.i-cop.org/trade-journal.htm
Free
Newsletters from 123Greetings.com
http://www.123greetings.com/newsletter/
The
Goal Mine Gazette Newsletter
Culinary
Companion
Biz
Site Biz E-zine
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PLUS be
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least 104 archives!
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
Your
email address will NEVER be sold, traded or in any
other
way used for any purpose other than to send you
issues
of the ezine or solo offers from our advertisers.
The
offers are paid for by the ad runners but mailed to
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If you
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Rim
Digest runs articles and ads in good faith but offers
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guarantees unless expressed by ME or Rim Digest eZine.
Please
use your best judgment in ANY transaction
or deal
you enter into or offer you respond to.
Jan
Tallent, aka Software Warrioress
at http://www.softwarewarrioress.com/
and Publisher
of Rim Digest eZine,
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA