Hello and welcome to Rim Digest, the ezine for
"Responsible Internet Marketers".

Striving to be the BEST resource for Small Biz Owners...

November 22, volume 7-issue 46

Happy Thanksgiving to all who celebrate this holiday
and Happy Thursday to ALL!

Subscriber Count as I hit send is 1991
welcome to our new subscribers! :-)

Your editor: Jan Tallent, rimdigest@usa.net


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Today's issue is sponsored by:






Help Us Help Kids and Be a Part of Internet History

Needy Children Need You NOW!!

The 7th Annual Internet Toy Drive
www.internettoydrive.org





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Today's Issue Contains:

Publisher's Spot
Featured Article: Steps to Publishing Success
Positive Quotes
Feedback
Subscriber Freebie
Chuckle
Recommended eZines
Publisher's Goodbye and Legal Stuff

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Grab Your Chance To Gain Access To Every Product
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Enjoy,
Jan :-)


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Featured Article

Steps to Publishing Success

Even if your best friend owns a top publishing company,
giving you an immediate "in," this does not guarantee
publishing success.

First, you have to write a quality book that has a
clear target audience. And your book must answer a
common problem or need that audience shares. Then you
have to develop a marketing plan, and stick to it for
at least two years.

Let's begin with the process that should commence
before you write your first word. Begin by reading A
LOT. Read both books you passionately love and books
you can't seem to make it past page five. Then figure
out what the author did in the book you loved, and
what was wrong with in the book you couldn't finish.
Write down these points so they are crystal clear to
you. Read other people's books for inspiration and to
discover what you should avoid as a writer.

The next step is to plan out your book. Narrow down
your subject, and then divide it into chapters. Each
chapter should address a specific aspect of the
problem your book is going to solve. In each chapter,
break the specific aspect down into several parts.
This will help your readers take in your information a
bit at a time instead of overwhelming them with every
bit of information clogging up the pages until they
feel like they're about to go blind. It's not quite
spoon-feeding the information to your readers, but
it's close.

The next two steps are obvious. Write your book and
then revise it. And then revise it again. And perhaps
again. Of course, writing is extremely hard, and
writing a book can seem like an impossible task. There
are many books out there that give you guidelines to
help you become familiar - and even love - the process
of writing and revision. Find a number of books about
writing. Better yet, find a number of books about
writing the specific type of book you aspire to write.
These can serve as roadmaps on your writing journey.

Once you've written your ebook and revised it at least
twice, show it to someone else whose opinion you
respect. If you're lucky enough to know a good editor,
see if you have something to barter for him or her to
go through your manuscript. Or join a writing group
and let the other members critique your work.

Then take all these ideas from other people, and
revise your manuscript one last time. And then stop!
Put down that pen! Get your hands off the keyboard!

One of the most important steps to actually producing
a book is to know when to stop writing and tinkering
with it.

You've finally written your ebook! Pop open the
bubbly! Give yourself a night out on the town!

Okay, now that this necessary celebration is out of
your system, what do you do next?

How to turn your ebook into Profits

Ebooks are a revolutionary way to publish your book
without incurring the costs of print production. All
you need is a relevant and targeted subject and some
inexpensive software, and you can transform your
manuscript into a book.

The problem, in terms of actually seeing any profits
from your ebook, is that the market is overwhelmed
with ebooks, and many of them are not worth the time
it takes to download them. Just because the ability
exists to easily produce an ebook, doesn't make it
good writing.

Make sure your book does not simply rehash old
material. You will injure your credibility as an
author by claiming to offer valuable new insights and
disappointing your audience with material they've read
a zillion times before. So spend enough time writing
and revising your book to make sure it's of the
highest quality and presents the most current
information. A good book will eventually sell itself;
false claims about your book will make it extremely
difficult to sell any future books you may write.

Assuming you have determined that you do indeed have a
quality product that answers some question or need of
your target audience with NEW information, how do you
know how much to charge for it? Rule number 1: Set a
price for your book equal to its value. An
under-priced book will only give the impression that
your book isn't worth very much.

To figure out a fair price, estimate how much time you
put into creating it and how difficult it was to
transform the necessary information into
understandable and engaging writing. Figure out how
much your time and effort is worth, and then price it
accordingly. The goal is for you to be adequately
compensated for your talent, your time, and your
effort.

Once you've figured out a price that is high enough to
convey the value of the book, but not so high as to be
out of the reach of your target audience's mean
budget, then it's time to offer it for sale on your
website. To attract sales, you will need to develop a
promotional campaign, particularly if you are an
unknown author.

There are multitudes of books about self-promotion
that will guide you in your efforts. Choose a plan
that is both creative and professional. Learn how to
write a catchy yet informative press release, and send
copies of your ebook to sites that specialize in ebook
reviews.

Learn how to write powerful sales copy, or hire
someone to write it for you. This is an essential. You
absolutely need excellent sales copy to sell your
book. Make sure the copy includes all the reasons your
target audience needs your book, and the benefits they
will derive from buying it.

Use graphics in your promotional materials. Beautiful
graphics have the power to instantly convey the
quality and value of your ebook. Graphics can also
convey the amount of valuable information the book
contains, and your careful attention to detail.
Professional graphics sell professional books. They
reassure the customer that the product is what it
claims to be.

Consider excerpting chapters for articles. You can
offer these tidbits for free on your website as a sort
of demo of your book. Include an order form for your
ebook at the end of the excerpted articles.

Finally, when you set-up your download link, make sure
to simplify the process. It's a good idea to offer a
few bonuses that make your book even more enticing to
purchase, but make sure the bonuses are valuable and
high quality. Too many bonuses that are basically a
load of useless stuff will compromise the impression
your audience has of your ebook. The goal is to convey
to your audience that they are getting a quality
product for a good deal. That means applying
restraint, especially when it comes to adding bonus
items. Too much free stuff offered diminishes your
credibility.

Make sure your book is a quality product. Make sure it
is relevant and current. Develop an effective
marketing plan that includes excellent sales copy and
excerpted articles. Then offer your book for sale, and
wait for your audience to discover you!


This is one of the great articles from PLR Wholesaler
where you get content that you can use as your own and
you don't have to write a word. Put your name on the
content, combine it, pull it apart... do whatever you
want to create your own products!
http://plrwholesaler.com/download/clk.php?pid=2&a=1796

This article may be used in your newsletter or on your
web site as long as you use either the resource box
above or a reference to Jan Tallent and Rim Digest eZine:
http://www.rimdigest.com



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Vote for this Ezine at the Cumuli Ezine Finder:
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find OUR ezine here:
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Make any and all purchases by checking the iCop
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Positive Quotes


It is a good thing to be rich, it is a good thing
to be strong, but it is a better thing to be beloved
of many friends.

-- Euripides (480-406 BC) Greek Playwright


and


There are no shortcuts to any place worth going.

-- Beverly Sills (1929-) American Opera Singer


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Feedback

Hi Jan,

Just finished reading the November 15 issue of Rim Digest
and especially enjoyed the article on eBook compilers.

Until I read this I wasn't really aware that there were
so many different types to choose from!

Only thing that could have made this article better
would have been links to the product pages, but
otherwise it was an eye opening article.

Thanks for a great informative newsletter!

Gary aka The Nutty Markerter
"Where your money goes further!"
http://www.thenuttymarkerter.com/MyMysteryCD/

>> thanks, Gary. And also thank you for the preview
copy of your mystery CD, I can certainly recommend
it to my subs and for your testimonials section.

Jan <<

*************************


Pumpkin Pie - animated Flash e-card by Jacquie Lawson

Enjoy! --- Have a nice Thanksgiving!

http://www.jacquielawson.com/viewcard.asp?code=HY27482779

thanks, Faye :-)


************************

remember, this is YOUR newsletter, send any
comments, good or bad, address change or other
needed correspondence to mailto:rimdigest@usa.net
and use a subject, please. :-)

if you like this ezine, please forward a copy
or an invitation to a friend. :-)


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Chuckle

An old man goes to the Wizard to ask him if he can remove
a curse he has been living with for the last 40 years.

The Wizard says, "Maybe, but you will have to tell me
the exact words that were used to put the curse on you."

The old man says without hesitation,
"I now pronounce you man and wife."

thanks, Kent :-)

Kent Butler, Editor & Publisher
http://www.CatnipChronicles.com
co-Host, Cat Lovers Group
http://www.care2.com/c2c/group/cat_lovers



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Recommended Ezines, check them out and see WHY!

iCop's Internet Marketing Trade Journalâ?¢
http://www.i-cop.org/trade-journal.htm

Free Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/

The Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary Companion http://tinyurl.com/nbk0
eCommerce Resources eZine: http://tinyurl.com/nbk5
Biz Site Biz E-zine: http://tinyurl.com/6ytsh


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"Bye" for now and thank you for reading. I appreciate your
being part of my *rimmers* family. Hope to "see you" for
the next issue- which will be delivered next Thursday.

You will also hear from me with the occasional solo.
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To send feedback, an address change, article submission,
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or call me from 9:30am to 6pm central USA time: 573-775-4520

icq me at : 16126485 jtd
yahoo messenger : jantd1
just let me know you are a rim sub :-)

Liquidating my brick and mortar store and my loss is your gain!
I overstocked on some terrific memorabila items, hard to find
movies, etc. which were my biggest sellers and some of my own
personal favorites. My new online store is growing daily-
http://www.downmemorylanetreasures.com/

Check out my partner site, JanRon Publishing, where
you'll find the latest ebooks, software, videos, turnkey
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http://www.janronpublishing.com
and if you like, join our member site:
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Rim Digest runs articles and ads in good faith but offers
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Please use your best judgment in ANY transaction
or deal you enter into or offer you respond to.

Jan Tallent, aka Marketing Warrioress
at http://www.jantd.com and Publisher of
Rim Digest eZine, http://www.rimdigest.com
Both Divisions of the Tallent Agency
po box 858 - Steelville, MO 65565 USA