Hello and welcome to Rim Digest, the ezine for
"Responsible Internet Marketers".

Striving to be the BEST resource for Small Biz Owners...

November 29, volume 7-issue 47

Subscriber Count as I hit send is 1993
welcome to our new subscribers! :-)

Your editor: Jan Tallent, rimdigest@usa.net


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Today's issue is sponsored by:








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Today's Issue Contains:

Publisher's Spot
Featured Article: Why Write an eBook?
Positive Quotes
Feedback
Subscriber Freebie
Chuckle
Recommended eZines
Publisher's Goodbye and Legal Stuff

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Well, I am averaging the same amount of sales
trying to go out of business at my brick store-
making the same dollar amounts but they are getting
twice as much with most items being half-price, lol.

Selling it all at a huge loss to get out of the
overhead expenses does not seem to be working.
As I take home the best items to add to my online
store, my HOUSE is looking more like a store itself!
Too bad I am not zoned for other than internet biz
there or I could just HAVE my store at home, online
and off.

Sharon has finished our latest of several partner
bizzes and we invite you to check this one out:
http://www.janronmedia.com

If you like to have *talked about for years* parties
or just want some help planning one or more, you will
love this site. Me, if I invite someone over PERIOD,
especially if I FEED them, I consider THAT a party,
lol, but then I never, ever claimed to have CLASS
or anything resembling it. <GRIN>

on a serious note, as we approach the holidays that
embody giving gifts, we need to remember those so
much less fortunate than we who have a roof over
our heads, at least internet access and a pc --->


Help Us Help Kids and Be a Part of Internet History

Needy Children Need You NOW!!

The 7th Annual Internet Toy Drive
http://www.internettoydrive.org


I know firsthand how much this can help a family,
not too many years ago I was alone with three kids,
barely enough income to KEEP the roof over our heads,
living in one room of my house since it was the one
that had HEAT, and wondering how I was going to get
even one gift for each child. We have a few church
groups and a Veteran's one that collect toys and
clothing and food for the needy in our area and
that one year of GETTING made my three kids love
GIVING and for years after we were all first to
volunteer to go collecting for this worthy cause.


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Featured Article


Why Write an eBook?


It's not true that everything that has been said has
already been written. Since that unfortunate axiom
came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the
mindsets of entire nations have changed.

The fact is that this is the perfect time to write an
ebook. What the publishing industry needs are people
who can tap into the world as it is today - innovative
thinkers who can make the leap into the new millennium
and figure out how to solve old problems in a new way.
Ebooks are a new and powerful tool for original
thinkers with fresh ideas to disseminate information
to the millions of people who are struggling to figure
out how to do a plethora of different things.

Let's say you already have a brilliant idea, and the
knowledge to back it up that will enable you to write
an exceptional ebook. You may be sitting at your
computer staring at a blank screen wondering, "Why?
Why should I go through all the trouble of writing my
ebook when it's so impossible to get anything
published these days?

Well, let me assure you that publishing an ebook is
entirely different than publishing a book in print.
Let's look at the specifics of how the print and cyber
publishing industry differ, and the many reasons why
you should take the plunge and get your fingers
tapping across those keyboards!

Submitting a print book to conventional publishing
houses or to agents is similar to wearing a hair shirt
24/7. No matter how good your book actually is, or how
many critique services and mentor writers have told
you that "you've got what it takes," your submitted
manuscript keeps coming back to you as if it is a
boomerang instead of a valuable mine of information.

Perhaps, in desperation, you've checked out
self-publishing and found out just how expensive a
venture it can be. Most "vanity presses" require
minimal print runs of at least 500 copies, and even
that amount will cost you thousands of dollars. Some
presses' minimal run starts at 1,000 to 2,000 copies.
And that's just for the printing and binding. Add in
distribution, shipping, and promotional costs and -
well, you do the math. Even if you wanted to go this
route, you may not have that kind of money to risk.

Let's say you already have an Internet business with a
quality website and a quality product. An ebook is one
of the most powerful ways to promote your business
while educating people with the knowledge you already
possess as a business owner of a specific product or
service.

For example, let's say that you've spent the last
twenty-five years growing and training bonsai trees,
and now you're ready to share your knowledge and
experience. An ebook is the perfect way to reach the
largest audience of bonsai enthusiasts.

Ebooks will not only promote your business - they will
help you make a name for yourself and your company,
and establish you as an expert in your field. You may
even find that you have enough to say to warrant a
series of ebooks. Specific businesses are complicated
and often require the different aspects to be divided
in order for the reader to get the full story.

Perhaps your goals are more finely tuned in terms of
the ebook scene. You may want to build a whole
business around writing and publishing ebooks.
Essentially, you want to start an e-business. You are
thinking of setting up a website to promote and market
your ebooks. Maybe you're even thinking of producing
an ezine.

One of the most prevalent reasons people read ebooks
is to find information about how to turn their
Internet businesses into a profit-making machine. And
these people are looking to the writers of ebooks to
provide them with new ideas and strategies because
writers of ebooks are usually people who understand
the new cyberspace world we now live in. Ebook writers
are experts in Internet marketing campaigns and the
strategies of promoting and distributing ebooks. The
cyberspace community needs its ebooks to be successful
so that more and more ebooks will be written.

You may want to create affiliate programs that will
also market your ebook. Affiliates can be people or
businesses worldwide that will all be working to sell
your ebooks. Think about this? Do you see a formula
for success here?

Figure out what your subject matter is, and then
narrow it down. Your goal is to aim for specificity.
Research what's out there already, and try to find a
void that your ebook might fill.

What about an ebook about a wedding cake business? Or
an ebook about caring for elderly pets? How about the
fine points of collecting ancient pottery?

You don't have to have three masters degrees to write
about your subject. People need advice that is easy to
read and easily understood. Parents need advice for
dealing with their teenagers. College students need to
learn good study skills - quickly. The possibilities
are endless.

After you've writtten your ebook

Getting your ebook out is going to be your focus once
you've finished writing it, just as it is with print
books. People will hesitate to buy any book from an
author they've never heard of. Wouldn't you?

The answer is simple: give it away! You will see
profits in the form of promoting your own business and
getting your name out. You will find affiliates who
will ask you to place their links within your ebook,
and these affiliates will in turn go out and make your
name known. Almost every single famous ebook author
has started out this way.

Another powerful tool to attract people to your ebook
is to make it interactive. Invent something for them
to do within the book rather than just producing pages
that contain static text. Let your readers fill out
questionnaires, forms, even crossword puzzles geared
to testing their knowledge on a particular subject.
Have your readers hit a link that will allow them to
recommend your book to their friends and associates.
Or include an actual order form so at the end of their
reading journey, they can eagerly buy your product.

When people interact with books, they become a part of
the world of that book. The fact is just as true for
books in print as it is for ebooks.

That's why ebooks are so essential. Not only do they
provide a forum for people to learn and make sense of
their own thoughts, but they can also serve to promote
your business at the same time.

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This article may be used in your newsletter or on your
web site as long as you use either the resource box
above or a reference to Jan Tallent and Rim Digest eZine:
http://www.rimdigest.com



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Vote for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig

find OUR ezine here:
http://www.rimdigest.com/iCop-Desktop.pdf
Make any and all purchases by checking the iCop
directory FIRST and be assured you are dealing
with members of the highest intergrity and
professionalism. 'nuf said.


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Positive Quotes

The only service a friend can really render is to keep up
your courage by holding up to you a mirror in which you can
see a noble image of yourself.

-- George Bernard Shaw (1856-1950) Irish Playwright


and

A man can fail many times, but he isn't a failure
until he begins to blame someone else.

-- John Burroughs


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Feedback

none this issue :-)


************************

remember, this is YOUR newsletter, send any
comments, good or bad, address change or other
needed correspondence to mailto:rimdigest@usa.net
and use a subject, please. :-)

if you like this ezine, please forward a copy
or an invitation to a friend. :-)


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Chuckle

A murderer is condemned to death. He has to choose among
three rooms. The first is full of raging fires, the second
is full of assassins with loaded guns, and the third is
full of lions that haven't eaten in 3 years. Which room
is safest for him?

The third.
Lions that haven't eaten in three years are dead.
Don't you feel silly now?

thanks, Kent :-)

Kent Butler, Editor & Publisher
http://www.CatnipChronicles.com
co-Host, Cat Lovers Group
http://www.care2.com/c2c/group/cat_lovers



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Recommended Ezines, check them out and see WHY!

iCop's Internet Marketing Trade Journalâ?¢
http://www.i-cop.org/trade-journal.htm

Free Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/

The Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary Companion http://tinyurl.com/nbk0
eCommerce Resources eZine: http://tinyurl.com/nbk5
Biz Site Biz E-zine: http://tinyurl.com/6ytsh


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"Bye" for now and thank you for reading. I appreciate your
being part of my *rimmers* family. Hope to "see you" for
the next issue- which will be delivered next Thursday.

You will also hear from me with the occasional solo.
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icq me at : 16126485 jtd
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just let me know you are a rim sub :-)

Liquidating my brick and mortar store and my loss is your gain!
I overstocked on some terrific memorabila items, hard to find
movies, etc. which were my biggest sellers and some of my own
personal favorites. My new online store is growing daily-
http://www.downmemorylanetreasures.com/

Check out my partner site, JanRon Publishing, where
you'll find the latest ebooks, software, videos, turnkey
business packages and our article and ezine directory.
http://www.janronpublishing.com
and if you like, join our member site:
http://www.janronpublishing.com/join.html

Rim Digest runs articles and ads in good faith but offers
NO guarantees unless expressed by ME or Rim Digest eZine.

Please use your best judgment in ANY transaction
or deal you enter into or offer you respond to.

Jan Tallent, aka Marketing Warrioress
at http://www.jantd.com and Publisher of
Rim Digest eZine, http://www.rimdigest.com
Both Divisions of the Tallent Agency
po box 858 - Steelville, MO 65565 USA