Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
October
22, 2009 volume 9-issue 40
Your
editor: Jan Tallent, rimdigest@usa.net
Rim
Digest ezine: http://www.rimdigest.com/
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Today's
issue is sponsored by:
ACT NOW
and get proofreading and editing
of any
assignment for HALF PRICE!
mailto:jan@tallentagency.com?subject=1/2PriceDeal
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Subscriber Submission -
Article Marketing: The Pitfalls You Must
Avoid
Freebie
of the Day
Positive
Quote
Feedback
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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Been
freezing and raining all day though the temp
got up
to 63! Sure never felt like it and this
morning
we already had some sleet mixed with the
rain. I
am so not ready for this, lol.
My
latest news and tips, etc. are on my blog
http://jantallent.com/blog/
remember
me if you ever need any editing / proof reading help
or
other VA services: http://tallentagency.com/ and PLEASE
pass
the word if you know of someone who NEEDS a VA :-)
remember,
you can follow me on twitter:
http://twitter.com/jantallent
and
connect with me for business at linkedin:
http://www.linkedin.com/in/jantallent
and, of
course, I have a Facebook account:
http://www.facebook.com/jan.tallent
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Featured
Article
Article
Marketing: The Pitfalls You Must Avoid
by
Steve Harlow
Article
Marketing is by far the quickest way to get "found"
by the
Search Engines, which in turn gets your information
in
front of more potential prospects. However, you want to
avoid
these "short cut" pitfalls in your marketing strategy.
Back in
the day about 8 or 9 years ago, Search Engines were
just
coming into being. They were not very smart at that time.
In
those days, people would blast out Articles filled with
Keywords
to attract the search engines. They were barely
readable
for humans, but the search engines thought that it
had to
be an important article about Imported French Wine,
since
it said Imported French Wine over 45 times in the article.
This
tactic doesn't work anymore.
The
search engines have grown smarter, and continue to grow daily.
They
now recognize this type of article writing as spam, and they
simply
ignore it. They will not post it and rank it, since they
are
able to recognize it for junk content.
You
still need keywords. Just do not SPAM them throughout the
article.
Take this article for instance. What do you think the
keywords
are that it is targeting? Did you say Article Marketing?
Very
good. It is the first 2 words in the subject. And it also
contains
those same 2 words in the first sentence. That is
basically
all that you need to place in your article
for the
search engine spiders to pick up on it.
There
are a lot of sites out there offering "Pushbutton Auto
Content
Generators". Here is what you are going to get for your
hard
earned dollars. You're going to write an article and then
you are
going to run it through the AutoContent generator.
It is
then going to spit out the same article in 4 or 5 different
variations.
The only problem is, all of the "auto generated"
copies,
are going to read as if a 3rd grader wrote them.
The
generators are basically electronic synonym generators,
or
thesauruses. They will keep the same format and structure
of your
writing, but change a bunch of the words around to
"other"
words that mean the same thing or are at least similar
in
meaning. They will not be worth reading.
These
types of Black hat shortcuts and tricks get caught very
quickly
by the search engines these days. Usually within days.
You
must write your articles now, as a subject matter expert.
You
need to look at other well written articles on the same
topic,
and review their structure. Look at the keywords being
used.
What "Buzz words" for that particular subject are
included?
Search Engines are able to recognize patterns and
phrases
typically used in articles, such as Golf for instance.
There
are certain terms, phrases, and topics that are related
to the
world of Golf. If your content does not follow or include
those
same types of content patterns for that subject, again the
search
engine spiders are not going to pick it up.
They
will not find it relevant to the topic.
You
must research your topic thoroughly. If you write about
a topic
that you really know nothing about, your writing
will be
very 1 dimensional, and not very interesting or
informative
to read. If you want to post articles on your
site
about subject matter you do not really know, you would
be
money ahead to pay someone else with the subject knowledge
to
write it for you for a fee.
If
using articles written by others, do so sparingly.
Only if
they are very well written, and of high value to
the
reader should you use them. If you simply fill your site
with
articles written by others, you are not only creating
duplicate
content that the search engines hate, but you are
making
it very obvious to the readers that you personally
have
very little knowledge of the subject.
I hope
these few insights give you the tools you need to get
out
there and be successful in your Article Marketing efforts.
Steve
Harlow is an Internet Entrepreneur and Marketing Coach.
His
focus is Success through Education. Find out more at
http://www.steve-harlow.com
Here Is
To Your Total Success!
Steve
Harlow
Internet
Entrepreneur
252-268-2202
Direct:
252-268-2202
Email:
sdharlow@hughes.net
1879
Arba Jason Rd., La Grange, NC 28551, USA
thanks,
Steve :-)
calling
all writers, I need some good marketing or business
articles.
Not big ads and those will just be deleted- if you
have
one or more you want to share, please send to me:
mailto:rimdigest@usa.net?subject=Article
plain
text only, about 400 to 600 words, wrapped here:
123456789012345678901234567890123456789012345678901234567890
or
shorter lines, please :-)
also
make sure you send a signature box like mine above
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Freebie
of the Day
Halloween
Graphics for your web site, etc.
http://www.rimdigest.com/RIM_Halloween.zip
please
download asap, these are NOT archived, subs only :-)
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Vote
for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig
OUR
ezine is listed here:
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and
here ...
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and
here ...
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Positive
Quote
When
you take a risk and step out of the norm,
you run
the risk and sometimes you fail.
But you
only fail if you give up.
-- J
Peterman
why not
another good one?
Good
manners make any man a pleasure to be with.
Ask any
woman.
--
Peter Mayle (1939-) British Author and Writer
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Feedback
Hello
Jan, I would like to offer this article
for
your consideration in your ezine/newsletter.
Thanks
for considering it.
This is
the first Article I have submitted to an Ezine.
Steve
Harlow
just
think, you can have your feedback in this
section
with a link to you or your biz, hint, hint.
************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
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we can fight world hunger
with
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contributing
big companies.
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
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Jan
Tallent, aka the Software Warrioress
http://www.softwarewarrioress.com
and
Publisher of Rim Digest eZine,
http://www.rimdigest.com
Both
Divisions of the Tallent Agency
http://www.tallentagency.com
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858 - Steelville, MO 65565 USA
There
are still a few honest marketers/ezines out there!