Hello and welcome to Rim Digest, the ezine for
"Responsible Internet Marketers".
Striving to be the BEST resource for Small Biz Owners...
October 25, volume 7-issue 42
Subscriber Count as I hit send is 1985
welcome to our new subscribers! :-)
Your editor: Jan Tallent, rimdigest@usa.net
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Today's issue is sponsored by:
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Today's Issue Contains:
Publisher's Spot
Featured Article: How to Price Your eBook
Positive Quotes
Feedback
Subscriber Freebie
Chuckle
Recommended eZines
Publisher's Goodbye and Legal Stuff
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Well, I finally did it, here is my new eBay store:
http://stores.ebay.com/Down-Memory-Lane-Treasures
as I get to know what I am doing <GULP!> and with
a LOT of help from my best friend and partner, Sharon,
I will build it into more memorabilia, hard-to-find
and out of print movies, vintage jewelry and whatever
else I have that fits the theme. Sharon and I both
liked the name I picked so much I hurried up and
registered the domain downmemorylanetreasures and
figure I can get endless use out of such a catchy
name. If you go see it, please sign up for the newsletter
for this site and I can let you know when it is updated.
This issue I am offering PLR Voodoo with Master Resell
Rights Retail Value: $47.00, for only $25.00
Here's just a few things you'll discover inside PLR Voodoo
-The Big Profit PLR "Broker" Strategy Exposed.
-The Fast Way To "Niche-ify" PLR Products For
Maximum Sales,
Better Conversions & Higher Profits
-The PLR "Power Player" Tactics That Can Turn
Those Bland
And Generic PLR Products Into RED-HOT Best Sellers.
-The Real Reason Why PLR Content (Used Right) Can Be
Even An Average Writer's "Secret Weapon"
-PLR Flipped - Discover The Real Reasons Why You Should
Consider Creating Your Own PLR Content
Plus Many More Tips, Tricks And Strategies
best your competition, send $25 via paypal to
jantd@charter.net with PLR_Voodoo as your subject :-)
next issue:
Banish Bad Habits with Private Label Master Resell Rights
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** ** ** ** ** ** ** ** ** **
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** ** ** ** ** ** ** ** ** **
Featured Article
How to Price Your eBook
You've written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it's of
little value, and they won't purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don't you think the people who bought it for
$39.99 are going to be PISSED?
Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never underprice.
Determine the highest price your audience can afford,
and then if you find your book isn?t selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook ? before they
buy it. So always start with the highest price, and
then launch a mega-marketing campaign.
Pricing an ebook is particularly difficult because
ebooks are a fairly new commodity. Since they are
digital, the value of an ebook is as confusing as the
understanding of what digital actually is to the
average layperson. This means that we must look at
ebooks in a different light in order to determine
their actual worth in this brave, new cyber world.
Let's look at the difference between a book in print
and an ebook. A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.
But the fact that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have the ability to change, or
possibly transform, people's lives.
What do you think an idea is worth when evaluated
against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you
determine the cost of your ebook.
What should I charge for my ideas?
There are all different formulas and methods for
determining the correct price for your ebook. Let's
begin with honing in on your ultimate goals.
Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side. Some authors have even priced
their ebooks at a profit loss to draw a high number of
new customers. The key is to find a price that
maximizes your profits and the number of books you
sell.
This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.
However, if your book contains valuable and more
importantly NEW information, references, or techniques
then you should aim to price it on the high end.
After you figure out your goal, you must figure out
what your audience's need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn't been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.
Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.
If you want to see large profits over customer draw,
aim for an audience that is looking for easy solutions
to their problems at a low price. If your book is
aimed at solving one particular problem rather than
general advice, then you can charge more. Start at the
highest price the market will bear to bring in the
largest profits, and plan to discount the book a
number of times throughout the year.
Marketing Strategies
The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your ebook.
Besides promoting your books assiduously online, there
are several other strategies that can help you sell
more books.
One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several
ebooks under one price, which lowers the price for
each ebook if they were sold separately.
An effective technique for figuring out a price is to
send out a survey to your current customers. If these
customers have already bought an ebook from you, ask
for their opinion in terms of price. Do this by
creating a sales page for the new book, but don't
include a price on that page. Instead, add a number of
links to survey questions that ask pointed questions
to aid you in assigning a price to your ebook.
Another strategy is to test out prices by creating a
number of duplicate sales pages with different prices
on each page. Make sure your sales copy is exactly the
same on every page, and includes your selling-handle
sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your
book. This will tell you what your optimum price is.
Ultimately, if you've written a book that solves a
problem or presents a new technique, your book will
bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book
will be to the customers who purchase it. And then
watch your market come to you!
This is one of the great articles from PLR Wholesaler
where you get content that you can use as your own and
you don't have to write a word. Put your name on the
content, combine it, pull it apart... do whatever you
want to create your own products!
http://plrwholesaler.com/download/clk.php?pid=2&a=1796
This article may be used in your newsletter or on your
web site as long as you use either the resource box
above or a reference to Jan Tallent and Rim Digest eZine:
** ** ** ** ** ** ** ** ** **
Subscriber Freebie Download and Advertising Tip
find OUR ezine here:
http://www.rimdigest.com/iCop-Desktop.pdf
Make any and all purchases by checking the iCop directory
FIRST
and be assured you are dealing with members of the highest
intergrity and professionalism. 'nuf said.
<<<<<------------------------------------------>>>>>>
Get the biggest bang for your advertising buck here:
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They are such a good bargain, I use them myself :-)
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Positive Quotes
If we had no winter, the spring would not be so pleasant:
if we did not sometimes taste of adversity, prosperity
would not be so welcome.
-- Charlotte Bronte
and
Money is a "way of keeping score in life," says T.
Boone
Pickens. But that is just for those who like playing the
game. The real goal is to live with grace and dignity.
You can do that with a small amount of money ...
or not do it with a fortune.
-- Bill Bonner, financial journalist
** ** ** ** ** ** ** ** ** **
freebie for my subs
:-)
subs only download J
** ** ** ** ** ** ** ** ** **
Feedback
Jan - even though I've been pretty much out of the loop
over the last several years, I continue to read your
newsletter and follow your career. I am sorry that I
haven't been better about communicating with you, but
I wanted you to know that I do admire your tenacity
despite many difficulties in your life.
Has it really been four years since you opened your store?
That really doesn't
seem possible. But you are wise to
"know went to hold 'em, and know when to fold 'em"
as
the song says. :-)
After many years of not publishing, I've decided to go
ahead and give it a
whirl again. I really do miss doing
my newsletter, and now that people have become more
educated about what it takes it get their mail, perhaps
it will be easier to get my message through. I'm also
working on redoing my website (slow going for this old
lady). Katrina really set me back as well, since I had
to bring my dad up here to Atlanta and he's had non-stop
health issues since he got here. Being his primary
caregiver has been a 40+ hour a week unpaid job, leaving
me little time to devote to my business or anything else,
for that matter.
I am interested in the package you are offering for $15
and will be sending for it.
Blogging is something I'm
very interested in but just haven't had any time to study
it. Hopefully this will help.
Thanks again for all you do for your subscribers.
You're one of the old-timers (and I've been around long
enough to attest to the truth of that statement) and one
who hasn't forgotten that subscribers are people too.
I'm afraid some of the newer marketers these days don't
always keep that thought uppermost in their minds, but
they would be better off if they did.
Take care, and good luck on eBay!
Cathy Bryant
http://www.homebizjunction.com/
************************
Jan,
Sorry to hear that things didn't work out with the store
you put so much time and effort into.
But...
Glad to learn that the internet side of the fence is
going well for you.
The best to you and those you love,
Lee Wise
************************
remember, this is YOUR newsletter, send any
comments, good or bad, address change or other
needed correspondence to mailto:rimdigest@usa.net
and use a subject, please. :-)
if you like this ezine, please forward a copy
or an invitation to a friend. :-)
** ** ** ** ** ** ** ** ** **
Chuckle
A little boy went up to his father and asked:
"Dad, where did all of my intelligence come from?"
The father replied, "Well son, you must have got it
from your mother, 'cause I still have mine."
Kent Butler, Editor & Publisher
http://www.CatnipChronicles.com
co-Host, Cat Lovers Group
http://www.care2.com/c2c/group/cat_lovers
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Recommended Ezines, check them out and see WHY!
iCop's Internet Marketing Trade Journalā?¢
http://www.i-cop.org/trade-journal.htm
Free Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary Companion http://tinyurl.com/nbk0
eCommerce Resources eZine: http://tinyurl.com/nbk5
Biz Site Biz E-zine: http://tinyurl.com/6ytsh
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"Bye" for now and thank you for reading. I
appreciate your
being part of my *rimmers* family. Hope to "see
you" for
the next issue- which will be delivered next Thursday.
You will also hear from me with the occasional solo.
If you do NOT want to get solos, please just let me
know here: mailto:rimdigest@usa.net?subject=NoSolos.
Your email address will NEVER be sold, traded or in any
other way used for any purpose other than to send you
issues of the ezine or solo offers from our advertisers.
The offers are paid for by the ad runners but mailed to
you exclusively by ME, Jan Tallent.
If you feel a need to stop getting Rim Digest eZine use:
mailto:rimdigest@usa.net?subject=Leave
To send feedback, an address change, article submission,
etc. use: mailto:rimdigest@usa.net and a SUBJECT, please.
or call me from 9am to 5pm central USA time: 573-775-4520
icq me at : 16126485 jtd
yahoo messenger : jantd1
just let me know you are a rim sub :-)
My Brick and Mortar Biz: Country Discount Store
http://www.tallentagency.com/country_store.php
Where I have movies, memorabilia and LOTS more
Check out my partner site, JanRon Publishing, where
you'll find the latest ebooks, software, videos, turnkey
business packages and our article and ezine directory.
http://www.janronpublishing.com/
and if you like, join our member site:
http://www.janronpublishing.com/join.html
Rim Digest runs articles and ads in good faith but offers
NO guarantees unless expressed by ME or Rim Digest eZine.
Please use your best judgment in ANY transaction
or deal you enter into or offer you respond to.
Jan Tallent, Marketing Warrioress
at http://www.jantd.com/and
Publisher of
Rim Digest eZine, http://www.rimdigest.com/
Both Divisions of the Tallent Agency
po box 858 - Steelville, MO 65565 USA