Hello and welcome to Rim Digest, the ezine for
"Responsible Internet Marketers".
Striving to be the BEST resource for Small Biz Owners...
TEN years of Service & Honest Information
September 16, 2010 volume 10-issue 37
Your editor: Jan Tallent, rimdigest@usa.net
Rim Digest ezine: http://www.rimdigest.com/
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Today's issue is sponsored by:
Still
my best selling digital package EVER.
or
a digital super store with just this:
http://health.jantallent.com/health-biz/helluva.html
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Today's Issue Contains:
Publisher's Spot
Featured Article: Why Just Being Online Isn’t Enough
Positive Quote
Fun Tip or Site
Super Digital Bargain of the Day
Recommended eZines
Publisher's Goodbye and Legal Stuff
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We have had the most perfect weather for the past few days.
70's, occasional breezes, just YUMMY! I am SO ready for
Autumn and it is finally almost here :-)
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Featured Ads
** this spot available, only $20 or three for $50
AND they are archived on the site for at LEAST
three years. **
limit of two ads in this section in any issue
http://www.rimdigest.com/ads.html
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Featured Article
Why Just Being Online Isn’t Enough
by Donna Toothaker
It wasn’t too long ago that small business owners could put
up
a website, maybe add a blog, submit an article or two to
online
directories, do a little search engine optimization and they
would do fine getting website activity and making sales.
That process just doesn’t work anymore.
You can no longer BE online without being ACTIVE online.
And here’s why – you need to build relationships now, not
just
show your “brochure” and wait for sales to come to you.
These days, when people are cautious about spending, they
want
to feel more comfortable about what they are purchasing.
They want to “know, like, and trust” before they’ll purchase
a product or service.
Here are three things you can do immediately to start
building
relationships, become known as the expert in your field,
and create the “know, like, trust” factor.
1. Ezine: Most businesses already have an ezine.
BUT – many are not utilizing it to its fullest potential.
If you’re not in front of your readers on a weekly basis at
MINIMUM – you’re missing the boat. Monthly ezines don’t work
like they used to. You MUST stay in front of your audience
more regularly.
Your weekly ezine should be brief. A personal introduction,
an article of relevance on your area of expertise,
an “about you” section and a recommendation are all you
need.
You need to show your personal side in your ezine.
People want to know YOU and get a sense of your personality
and values. Often I talk about my family in my ezine because
family is my number one value. People will resonate with
that,
or they won’t, but the point is, I’m sharing what’s
important
to me and people want to buy from people with similar
values.
2. Blog regularly: Sure, most business owners have a blog,
too.
But it’s important to be blogging regularly.
People won’t subscribe to ezines quite as much anymore due
to email overload so it’s important to blog. Posting three
times per week is ideal – but at a minimum you should be
posting once per week. There are other benefits such as
SEO (search engines LOVE updated content) but for the scope
of this article the primary benefit is relationship
building.
Blogging is another avenue of building “community.”
Having comments open will allow people to ask questions,
and share their own opinions. Blogging is another way
to show your personality.
3. Social media: Every business owner MUST be on Facebook,
LinkedIn and twitter. If you’re not – you are missing out
in a big way.
Social media marketing is so important for building new
relationships. From these new relationships you’re able to
generate activity to your website, create interest in your
products, and become known as the expert in your field.
Not only might you generate new business, but you may create
some joint venture opportunities.
Social media isn’t what “the kids are doing,” it’s what
serious
business owners are using now to build important
relationships.
****
remember,
I have added a brand new Social Networking package.
It
is at http://www.tallentagency.com/SM_packages.html with
two
different options for those who want to break INTO this
very
necessary stage of their businesses or for those who have
but
find the maintenance part too time consuming. ****
Don’t wait for people to find your website – get active
online,
build new relationships and watch the sales and new
opportunities
come rolling in.
Donna Toothaker is CEO, founder and coach of Step It Up VA
Coaching.
These highly sought-after VA coaching programs have been
created
for established, successful VAs who wish to create the
6-figure
business of their dreams. Visit http://www.stepitupva.com/ to
receive the free report, Top 3 Mistakes to Avoid in Creating
a 6-Figure VA Business.
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Vote for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig
OUR ezine is listed here:
http://www.rimdigest.com/iCop-Desktop.pdf
and here ...
and here ...
http://www.thenewsletterlist.com/
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Positive Quote
Don't bother about genius. Don't worry about being clever.
Trust to hard work, perseverance and determination.
-- Sir Frederick Treves (1853-1923) English Surgeon
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Fun Tip or Sites
http://urbantitan.com/10-most-stupid-predictions-and-statemants-in-history/
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Super
Digital Bargain of the Day
http://www.softwarewarrioress.com/christmasbonanza.html
A
Resale Rights Package That's Guaranteed
to
Bring a Smile to the "Scrooge" on Every List!
you
can even burn the entire collection to a CD
and
give it AS a gift. I know I do :-)
Yes,
this a repeat. Not only is this the second
best
seller of all time from my digital store
but
the timing is also perfect.
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if you like this ezine, please forward a copy
or an invitation to a friend. :-)
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remember ...
New iCop product to help STOP copyright theft, etc.
http://tinyurl.com/iCopStopThieves-
it worked 4 director Dr. jl scott & can work 4 U!
Together, we can fight world hunger
with each and every click and it is F R E E:
be sure to click each tab, every great cause
on this website is free to give, funded by
contributing big companies.
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"Bye" for now and thank you for reading. I
appreciate your
being part of my *rimmers* family. Hope to "see
you" for
the next issue- which will be delivered next Thursday.
Your email address will NEVER be sold, traded or in any
other way used for any purpose other than to send you
issues of the ezine or solo offers from our advertisers.
The offers are paid for by the ad runners but mailed to
you exclusively by ME, Jan Tallent.
If you feel a need to stop getting Rim Digest eZine use:
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etc. use: mailto:rimdigest@usa.net and a SUBJECT, please.
or call me from 10am to 6pm central USA time: 573-775-4520
Rim Digest runs articles and ads in good faith but offers
NO guarantees unless expressed by ME or Rim Digest eZine.
Please use your best judgment in ANY transaction
or deal you enter into or offer you respond to.
Jan Tallent, Publisher of Rim Digest eZine for TEN YEARS!
http://www.rimdigest.com
A Division of the Tallent Agency
po box 858 - Steelville, MO 65565 USA
Facebook http://www.facebook.com/jan.tallent
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Rim's blog is at http://jantallent.com/rimdigest/
and don't forget my health blog:
I am still here if you ever need any editing / proofreading
help or other VA services: http://tallentagency.com/ and
PLEASE pass the word if you know of someone who NEEDS a VA
:-)
Proofreading and Editing Service $1 per web page,
document, etc. - guaranteed! Get those pages and docs
grammar and spelling error free. Seriously, those errors
can really hurt your biz!
you can follow me on twitter:
and connect with me for business at linkedin:
http://www.linkedin.com/in/jantallent
and, of course, I have a personal Facebook account:
http://www.facebook.com/jan.tallent
and my "fan page" for my Virtual Assistance
business -
http://www.facebook.com/TallentAgency