Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
September
20, volume 7-issue 37
Subscriber
Count as I hit send is 1987
welcome
to our new subscribers! :-)
Your
editor: Jan Tallent, rimdigest@usa.net
** **
** ** ** ** ** ** ** **
Today's
issue is sponsored by:
NEW
WORK FROM HOME PROGRAM PAYING BIG DIVIDENDS
Make
above average income, from home, on your computer, at your
leisure.
Our Team has a system in place that could potentially
earn
you a respectable income ... every month.
I have
worked for a living--paycheck to paycheck--since 1973.
With
this program, I plan to retire by the end of the year,
making
a five figure income per month. If all goes well,
I'm on
track to make in six months what it took a year to
accomplish
at my 'soon to be former job'.
For a
no obligation preview, go to: http://www.cash365daily.com/
or
call: 619-857-6040
Thanks
for your time ... Don
<Oct.
4>
** **
** ** ** ** ** ** ** **
get any
ONE of these FREE with a featured ad purchase:
Classified
Marketing Secret
Mini
Report Generator
Affiliate
PayDay Package
Posting
for Big Profits!
Beginners
Guide To Niche Marketing
Niche
Modulator
Marketing
For Real People
Internet
Marketing Rockstar
50 Blog
Themes
all
with 100% resell rights and web sites OR
any
THREE free with sponsor ad OR ALL of the
resell
items above with a solo purchase:
http://www.rimdigest.com/ads.html
and
remember, your ads and feedback are online
on the
archives page for at least a year:
http://www.rimdigest.com/archives.html
which
gets hundreds of visitors every week.
** **
** ** ** ** ** ** ** **
Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Protecting Your Search Engine Rankings
Positive
Quotes
Feedback
Bonus
Article: Public Domain Works - An Easy Way to Create Products
Chuckle
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
** **
** ** ** ** ** ** ** **
I get
to go the 94 miles and back tonight to pick up my
Madison!
Finally, I even get the extra day so will have
her
from tonight til Sunday afternoon. This is the longest
mean
selfish mommy <grin> has ever let Grandma have the
angel
and we are going to have a blast. Well, as much of
one as
a 19 month old princess and a tired old 53 year
old
Granny can, lol. *SMILE*
Don't
forget our special announcement from my partner,
Sharon
and me to you, my valued subscribers ...
<
==================================================== >
Limited
Time Subscribers Only Special
J
** **
** ** ** ** ** ** ** **
Featured
Ads
Master
online marketer, Derrick VanDyke, made an affiliate
marketing
system you can use as an AUTOMATIC MONEY MACHINE.
Click
here http://affiliatecashsecrets.com/thankyou.htm?33351
and get
your FR*E affiliate marketing manual and
TIME
SAVING Affiliate Organizer software.
<9/20>
Simple
and Fast Success
Renegade
Marketer Goes Against Everything Taught By Gurus
http://www.endthehype.com/Corbett
<9/27>
** **
** ** ** ** ** ** ** **
Featured
Article
Protecting
Your Search Engine Rankings
Your
website's ranking on search engines is a vital element
of your
overall marketing campaign, and there are ways to
improve
your link popularity through legitimate methods.
Unfortunately,
the Internet is populated by bands of
dishonest
webmasters seeking to improve their link
popularity
by faking out search engines.
The
good news is that search engines have figured this out,
and are
now on guard for "spam" pages and sites that have
increased
their rankings by artificial methods. When a
search
engines tracks down such a site, that site is
demoted
in ranking or completely removed from the search
engine's
index.
The bad
news is that some high quality, completely
above-board
sites are being mistaken for these web page
criminals.
Your page may be in danger of being caught up in
the
"spam" net and tossed from a search engine's index,
even
though you have done nothing to deserve such harsh
treatment.
But there are things you can do - and things you
should
be sure NOT to do - which will prevent this kind of
misperception.
Link
popularity is mostly based on the quality of sites you
are
linked to. Google pioneered this criteria for assigning
website
ranking, and virtually all search engines on the
Internet
now use it. There are legitimate ways to go about
increasing
your link popularity, but at the same time, you
must be
scrupulously careful about which sites you choose
to link
to. Google frequently imposes penalties on sites
that
have linked to other sites solely for the purpose of
artificially
boosting their link popularity. They have
actually
labeled these links "bad neighborhoods."
You can
raise a toast to the fact that you cannot be
penalized
when a bad neighborhood links to your site;
penalty
happens only when you are the one sending out the
link to
a bad neighborhood. But you must check, and
double-check,
all the links that are active on your links
page to
make sure you haven't linked to a bad neighborhood.
The
first thing to check out is whether or not the pages
you
have linked to have been penalized. The most direct way
to do
this is to download the Google toolbar at
http://toolbar.google.com.
You will then see that most
pages
are given a "Pagerank" which is represented by a
sliding
green scale on the Google toolbar.
Do not
link to any site that shows no green at all on the
scale.
This is especially important when the scale is
completely
gray. It is more than likely that these pages
have
been penalized. If you are linked to these pages, you
may
catch their penalty, and like the flu, it may be
difficult
to recover from the infection.
There
is no need to be afraid of linking to sites whose
scale
shows only a tiny sliver of green on their scale.
These
sites have not been penalized, and their links may
grow in
value and popularity. However, do make sure that
you
closely monitor these kind of links to ascertain that
at some
point they do not sustain a penalty once you have
linked
up to them from your links page.
Another
evil trick that illicit webmasters use to
artificially
boost their link popularity is the use of
hidden
text. Search engines usually use the words on web
pages
as a factor in forming their rankings, which means
that if
the text on your page contains your keywords, you
have
more of an opportunity to increase your search engine
ranking
than a page that does not contain text inclusive of
keywords.
Some
webmasters have gotten around this formula by hiding
their
keywords in such a way so that they are invisible to
any
visitors to their site. For example, they have used the
keywords
but made them the same color as the background
color
of the page, such as a plethora of white keywords on
a white
background. You cannot see these words with the
human
eye - but the eye of search engine spider can spot
them
easily! A spider is the program search engines use to
index
web pages, and when it sees these invisible words, it
goes
back and boosts that page's link ranking.
Webmasters
may be brilliant and sometimes devious, but
search
engines have figured these tricks out. As soon as a
search
engine perceive the use of hidden text - splat! the
page is
penalized.
The
downside of this is that sometimes the spider is a bit
overzealous
and will penalize a page by mistake. For
example,
if the background color of your page is gray, and
you
have placed gray text inside a black box, the spider
will
only take note of the gray text and assume you are
employing
hidden text. To avoid any risk of false penalty,
simply
direct your webmaster not to assign the same color
to text
as the background color of the page - ever!
Another
potential problem that can result in a penalty is
called
"keyword stuffing." It is important to have your
keywords
appear in the text on your page, but sometimes you
can go
a little overboard in your enthusiasm to please
those
spiders. A search engine uses what is called
"Keyphrase
Density" to determine if a site is trying to
artificially
boost their ranking. This is the ratio of
keywords
to the rest of the words on the page. Search
engines
assign a limit to the number of times you can use a
keyword
before it decides you have overdone it and
penalizes
your site.
This
ratio is quite high, so it is difficult to surpass
without
sounding as if you are stuttering - unless your
keyword
is part of your company name. If this is the case,
it is
easy for keyword density to soar. So, if your keyword
is
"renters insurance," be sure you don't use this phrase
in
every sentence. Carefully edit the text on your site so
that
the copy flows naturally and the keyword is not
repeated
incessantly. A good rule of thumb is your keyword
should
never appear in more than half the sentences on the
page.
The
final potential risk factor is known as "cloaking." To
those
of you who are diligent Trekkies, this concept should
be easy
to understand. For the rest of you?cloaking is when
the
server directs a visitor to one page and a search
engine
spider to a different page. The page the spider sees
is
"cloaked" because it is invisible to regular traffic,
and
deliberately set-up to raise the site's search engine
ranking.
A cloaked page tries to feed the spider everything
it
needs to rocket that page's ranking to the top of the
list.
It is
natural that search engines have responded to this
act of
deception with extreme enmity, imposing steep
penalties
on these sites. The problem on your end is that
sometimes
pages are cloaked for legitimate reasons, such as
prevention
against the theft of code, often referred to as
"pagejacking."
This kind of shielding is unnecessary these
days
due to the use of "off page" elements, such as link
popularity,
that cannot be stolen.
To be
on the safe side, be sure that your webmaster is
aware
that absolutely no cloaking is acceptable. Make sure
the
webmaster understands that cloaking of any kind will
put
your website at great risk.
Just as
you must be diligent in increasing your link
popularity
and your ranking, you must be equally diligent
to
avoid being unfairly penalized. So be sure to monitor
your
site closely and avoid any appearance of artificially
boosting
your rankings.
next
week, the last of this article series, deals with
choosing
a search engine optimization company.
This is
one of the good and informative articles from
one of
several article PLR packages I have the great
fortune
to having use and resell rights to.
You may
use any of these articles that do NOT have a
resource
box on your web site or in your newsletter
with a
mention of Rim Digest eZine or this box:
Jan
Tallent, Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
*******
Special Offer Bulletin ******
Save an
unheard of 90% if you order the sensational,
product
packed Money! DVD-Rom from this page:
http://www.passivewealthprograms.com/mdvd1997.html
Snag it
from the over-stock sale for only $19.97-
this
package is super packed ( I have it myself )
or, you
can order it from the main page:
http://www.moneydvdrom.com/cgi-bin/t.cgi?a=438127
and pay
$197.00 instead! Are you there yet? :-)
** **
** ** ** ** ** ** ** **
Vote
for this Ezine at the Cumuli Ezine Finder:
http://www.cumuli.com/ezines/vte.html?ez=rimdig
Vote
for this Ezine at the Ezine Finder:
http://www.ezinefinder.com/rimdig-vote.html.html
** **
** ** ** ** ** ** ** **
Positive
Quotes
Courage
is the greatest of all the virtues.
Because
if you haven't courage, you may not
have an
opportunity to use any of the others.
--
Samuel Johnson (1709-1784) English Author
and
Decide
on what you think is right, and stick to it.
--
George Eliot (1819-1880) English Novelist
** **
** ** ** ** ** ** ** **
Feedback
Love
this quote.
Far
away in the sunshine are my highest aspirations.
I may
not reach them, but I can look up and see the beauty,
believe
in them and try to follow where they lead.
--
Louisa May Alcott (1832-1888) American Writer
and
enough with the blonde jokes already. ;-)
Sharon
Bray-McPherson
http://www.janronpublishing.com/special.html
************************
hello,
I was reading your great article:
http://www.safer-networking.org/en/articles/goodguyspam.html
and was
wondering if I would be able to reprint it or at least make
a mention
of it and use the link to the article in my ezine for
Internet
Marketers, Rim Digest ezine?
thanks!
Jan
Tallent, aka
Marketing
Warrioress
and
editor of Rim Digest ezine
got the
ok so please go read it. :-)
************************
Dear
Jan,
Please
use the above featured ad.
You
certainly seem to know what you're doing.
I've
un-subscribed to nearly every other e-zine.
Your
e-zine is top notch.
I
appreciate all that you do.
Respectfully
yours,
Tom
Corbett
************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
** **
** ** ** ** ** ** ** **
Public
Domain Works - An Easy Way to Create Products
by
Sharon Bray-McPherson
There
are many people that find writing articles or creating
information
products to be a nerve-wracking and daunting task.
One of
the reasons for this dread of writing is because finding
and
researching information for a particular topic can be a
tedious
endeavor for even the most proficient writer.
And
once you've found and created notes on your research results
you
then need to compile the information into a format that is
without
grammatical or typographical errors plus be easy to
understand
for the intended reader. This task alone has left
many
would-be writers staring at a blank text editor for hours
on end
- until they finally just give up.
But it
doesn't need to be that way, because there is an alternative
that
allows you to use somebody else's articles, reports, books,
audios
or videos - without paying for it OR being accused of
plagiarism
or stealing.
Its
called public domain content, or what's more commonly known as,
"public
domain works".
These
are products that have been declared to be in the public domain,
either
by the creator of the works themselves or because the copyright
on the
content has expired. As soon as something becomes public domain
it
means it can be copied and used by anybody - for whatever purpose
they
want.
With
public domain content - all the product creation has already
been
done - its just a matter of finding the content with the topic
or
subject matter you are looking for. Once you do, you simply edit
whatever
medium the content may be in to fit your own style and to
make it
suitable for your needs. You then create a way to get the
product
in front of the public with either an online sales page -
or you
can do what many of today's "millionaire publishing moguls" do -
sell
the products offline using direct marketing methods.
Up
until recently public domain works had been a virtually untapped
and
unlimited resource that many people have failed to recognize
the
true value of. However, with the surge of "budding online
entrepreneurs"
seeking ways to create their own information products,
an
entire industry is now developing to meet the worldwide demand of
those
searching for public domain works.
While
it is possible to find public domain works by searching for them
in
search engines and directories - you need to be extremely careful
in
doing so - because there are unfortunately those who will sell you
what
they claim to be public domain content when in fact it is not.
This
unscrupulous and illegal practice has resulted in several
unsuspecting
"newbie" entrepreneurs being sued for copyright
infringement.
Of course by the time this happens the person who
sold
the plagiarized content in the first place has closed up shop
and
moved elsewhere along the information highway.
That's
why it is vitally important that you have the right tools,
the
right mentoring and the RIGHT "map" to guarantee your success
in
finding and using Public Domain works.
To Your
Success,
To Your
Success,
Sharon
Bray-McPherson
JanRon
Publishing Digital Products
http://www.janronpublishing.com
-------------------------------------
Imagine
being able to legally "steal"
millions
of books, reports, photographs,
movies,
audio recordings and more and
turn
them into your own product? This
free
video explains how you can.
http://www.janronpublishing.com/pdvideo.html
** **
** ** ** ** ** ** ** **
Chuckle
IT'S SO
HOT AND DRY IN SOUTHERN CALIFORNIA ...
the
birds have to use potholders to pull the worms out of the ground.
the
trees are whistling for the dogs.
the
best parking place is determined by shade instead of distance.
hot
water comes from both taps.
you can
make sun tea instantly.
you
learn that a seat belt buckle makes a pretty good branding iron.
the
temperature drops below 95 F (35 C) and you feel a little chilly.
you
discover that in July it only takes two fingers to steer your car.
you
discover that you can get sunburned through your car window.
You
actually burn your hand opening the car door.
you
break into a sweat the instant you step outside at 7:30 A.M.
your
biggest bicycle wreck fear is, "What if I get knocked out
and end
up lying on the pavement and cook to death"?
you
realize that asphalt has a liquid stage.
the
potatoes cook underground, so all you have to do is pull
one out
and add butter.
the
cows are giving evaporated milk.
farmers
are feeding their chickens crushed ice
to keep
them from laying boiled eggs
thanks,
Kent :-)
** **
** ** ** ** ** ** ** **
Recommended
Ezines, check them out and see WHY!
iCop's
Internet Marketing Trade Journalā?¢
http://www.i-cop.org/trade-journal.htm
Free
Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The
Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary
Companion http://tinyurl.com/nbk0
eCommerce
Resources eZine: http://tinyurl.com/nbk5
Biz
Site Biz E-zine: http://tinyurl.com/6ytsh
** **
** ** ** ** ** ** ** **
"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
If you
do NOT want to get solos, please just let me
know
here: mailto:rimdigest@usa.net?subject=NoSolos.
Your
email address will NEVER be sold, traded or in any
other
way used for any purpose other than to send you
issues
of the ezine or solo offers from our advertisers.
The
offers are paid for by the ad runners but mailed to
you
exclusively by ME, Jan Tallent.
If you
feel a need to stop getting Rim Digest eZine use:
mailto:rimdigest@usa.net?subject=Leave
To send
feedback, an address change, article submission,
etc.
use: mailto:rimdigest@usa.net and a SUBJECT, please.
or call
me from 9am to 5pm central USA time: 573-775-4520
icq me
at : 16126485 jtd
yahoo
messenger : jantd1
just
let me know you are a rim sub :-)
My
Brick and Mortar Biz: Country Discount Store
http://www.tallentagency.com/country_store.php
Where I
have movies, memorabilia and LOTS more
Check
out my partner site, JanRon Publishing, where
you'll
find the latest ebooks, software, videos, turnkey
business
packages and our article and ezine directory.
http://www.janronpublishing.com
and if
you like, join our member site:
http://www.janronpublishing.com/join.html
Rim
Digest runs articles and ads in good faith but offers
NO
guarantees unless expressed by ME or Rim Digest eZine.
Please
use your best judgment in ANY transaction
or deal
you enter into or offer you respond to.
Jan
Tallent, Marketing Warrioress
at
http://www.jantd.com and Publisher of
Rim
Digest eZine, http://www.rimdigest.com
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA