Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
September
24, 2009 volume 9-issue 36
Your
editor: Jan Tallent, rimdigest@usa.net
Rim
Digest ezine: http://www.rimdigest.com/
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Today's
issue is sponsored by:
You
need to check this out...
Internet
multi-millionaire Mack Michaels
has a
few new positions available right now...
If
accepted you can easily rake in $11, 917 per month
starting
from scratch.
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Right
now there are only 2 spots available
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Always
wishing you the best,
Steve
<Sept.
24 >
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Boost Your Business With Blogging!
Freebie
of the Day
Positive
Quote
Feedback
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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60's,
rainy and gloomy here today. We have had such
odd
August and September this year. Do not know if
that
bodes well or NOT for winter, eek!
It has
been unbelievably cool and NON-humid where
it is
usually unbearable hot and sticky. Hope we
do not
pay for this with a colder winter. I can
barely
heat my poor old house in mild ones.
My
latest news and tips, etc. are on my blog
remember
me if you ever need any editing / proof reading help
or
other VA services: http://tallentagency.com/
and PLEASE
pass
the word if you know of someone who NEEDS a VA :-)
remember,
you can follow me on twitter:
I set
up new twitter account for my memorabilia,
movies,
books, etc. If interested please follow me there
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Featured
Ads
XXX
this spot open, limit two in any issue XXX
only
$20 for five lines and url
http://www.rimdigest.com/ads.html
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Featured
Article
Boost
Your Business With Blogging!
Business
blogging is an incredible online marketing tool
that
can save you quite a bit of advertising costs and
can
provide great business leads in just one click.
Blogging
is a user-friendly, customized and flexible medium
for
sharing useful information to help attain effective
positioning
of your products in the market.
Companies
engaging in business blogging have a definite edge
over
their competitors. Here are some advantages:
*
Word-of-Mouth. In the latest survey I could find statistic on,
there
were currently 14 million blogs with 80,000 more being added
each
day and about 30 percent of the 50 million users read blogs.
Imagine
how much exposure your company can have for your products
that
are advertised through your blog. On the net, information
spreads
so quickly, that if an impressive write-up goes with
your
product, this can help your blog to be passed on to hundreds
of
possible customers.
*
Awareness and loyalty. Open communication with your customers
creates
trust and loyalty among them. Being there to respond to
their
questions and comments make them all the more willing to
try
your products and services. Encourage your visitors to
leave
comments on your blog posts.
*
Feedback. Blogs are good for product research and reviews.
It
would be easier to improve on your products if you observe
your
customers’ thinking and behavioral patterns. You can
also
take more immediate action to your customers’ concerns.
*
Community effect. Most bloggers are reasonable, friendly
and
helpful. They are more than willing to create a blogosphere
of
comments regarding your product. The only thing you have to
do is
embrace and take an active part in the community and your
product
will surely be considered when your visitors are
shopping
and/or comparing.
For
better marketing results, actively promote
your
business blogs by submitting your posts to
blog
search sites and directories. Do not forget
to add
your URL for the post. Be sure that your
blogs
contain exclusive information with value
and are
always updated to keep readers popping in,
read up
on your blog, move on to the next
and
visit often for updates.
Your
blog is like a sales booth in the biggest trade show
on
earth everyday. Marketing possibilities are just around
the
corner waiting to strike your sale scales up.
Really
Simple Syndication (RSS) feeds are important
in
conjunction with your blogs to get the best benefits.
Use
effective keyword phrases to generate high ranking
status
in the search engines. In this way you have a better
chance
of people finding your website leading to your blogs.
More
traffic means more potential sales.
For
this to be successful, you can use RSS
for
news update feeds which can be read through
RSS
reader applications. This is a very useful tool
for
business and internet marketers as well.
When
you are ready to test the potential of a business blog
for
marketing and targeting sales, your company is ready to
start
blogging. But first, you have to be in tune with your
company’s
business objectives and determine if blogging will
really
help you achieve your goal.
1.
Several blogs are dedicated to teaching people
the do’s
and don’ts of blogging, READ them! Include
in your
reading materials.
2. Set
up several test blogs right away.
If your
initial try out with blogs worked well,
you can
now start setting up your blogs.
1.
Study blog design. Blog hosting services provide
pre-designed
templates. But if you opt for paid blog
service,
you can ask your artist to design and layout
your
blog site to match the company’s identity and needs.
(
Sharon McP did MY blog site: http://jantallent.com/blog/
AND can
set up YOUR Word Press blog for you:
http://www.templatesthemesandgraphics.com/
)
2.
Choose a topic. It's good to have a line-up of topics
you
want for your blogs. Be sure they are in line with
your
business objectives. This would be a test of your
flexibility
and open-mindedness since results may be
going
against the set objectives.
3.
Remember the following safety measures in blogging:
^ legal
issues are sometimes involved in blogging;
it is
safer to include disclaimers and limitations
of
liabilities
^ your
communication and legal departments are responsible
for
educating the senior management on how blogs might
affect
business
^
create blogging policies; set limits on who gets to blog
and
what information is allowed to be made public
^ avoid
an outright marketing blog or you may push away
your
readers
^ make
your content updated, relevant and fresh
^
reinforce the company’s core values and encourage
employees
and/or affiliates to use it.
4.
Start blogging and try to complete 20 posts
before
going to marketing.
5.
Begin marketing.
6.
Regularly monitor the traffic of readers and comments.
Then,
measure your results.
7.
Adjust if needed. You can always play with your designs
in most
blog sites as long as it retains the company look and
your
company’s identity.
8.
Strive to be consistent with your topic or topics, or
try to
have related topics with general and broad appeal.
10.
Schedule updates regularly. I have seen experts
recommend
that Friday is the best day to do maintenance
on your
blogs and that Monday is the best day for post updates.
I am
not sure what is best, it probably depends on the blog
subject,
visitors or the blogger. I update when I have time to
and
have something of value to add.
Once
you have done all these things, you can enjoy
the
benefits of business blogging.
Remember,
you can get your word press blog set up
professionally
by MY blogmaster, Sharon McP:
http://www.templatesthemesandgraphics.com/
and
these downloads can help you with your blogging
as
well: http://www.softwarewarrioress.com/blogging.html
To your
success!
Jan
Tallent
Jan
Tallent is the editor of Rim Digest ezine for marketers
and
small businesses and the owner of Tallent Agency
Virtual
Assistance at http://www.tallentagency.com/
calling
all writers, I need some good marketing or business
articles.
Not big ads and those will just be deleted- if you
have
one or more you want to share, please send to me:
mailto:rimdigest@usa.net?subject=Article
plain
text only, about 400 to 600 words, wrapped here:
123456789012345678901234567890123456789012345678901234567890
or
shorter lines, please :-)
also
make sure you send a signature box like mine above
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Freebie
of the Day
Key
Word Link Tracker software
Subscriber
only download J
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Positive
Quote
Far
away in the sunshine are my highest aspirations.
I may
not reach them, but I can look up and see the beauty,
believe
in them and try to follow where they lead.
--
Louisa May Alcott (1832-1888) American Writer
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Feedback
none
this time :-)
just
think, you can have your feedback in this
section
with a link to you or your biz, hint, hint.
************************
remember,
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Together,
we can fight world hunger
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be sure
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big companies.
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
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Please
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Jan
Tallent, aka the Software Warrioress
http://www.softwarewarrioress.com/
and
Publisher of Rim Digest eZine,
Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA
There
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