Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
September
27, volume 7-issue 38
Subscriber
Count as I hit send is 1984
welcome
to our new subscribers! :-)
Your
editor: Jan Tallent, rimdigest@usa.net
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Selecting a Search Engine Optimization Company
Positive
Quotes
Feedback
Chuckle
Recommended
eZines
Publisher's
Goodbye and Legal Stuff
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First
off, I want to apologize to the No Solo readers-
I
completely forgot to take you out of the database
before
I sent the solo last night. Well, this does,
at
least, lead in to the below :-0
Well, I
never, ever said I was not senile, lol.
I was
so excited about the prospect of not only getting Madi,
my
beloved 19 month old grand-daughter, for her usual monthly
stay
with Grandma but also getting a bonus day added to the
visit,
I went up A WEEK EARLY! eek - you should have seen the
look on
my daughter's face when she opened the door and my
youngest
daughter and I were there to pick up our *package*
on the
20th instead of the 27th. Geez, well you would think
her
Mommy would take pity on this poor old decrepit ONLY
Mom she
has, right? Wrong, I got to visit for a couple of
hours
and then drove the 94 miles back empty handed, so to
speak.
So I get to make the fun-filled trip again tonight
and
yes, I AM SURE this time, LOL.
Here is
a valuable freebie for my subs, with 100% resell rights:
Subs only offer of websecurity.zip J
Don't
forget our special announcement from my partner,
Sharon
and me to you, my valued subscribers ...
<
==================================================== >
Limited
Time Subscribers Only Special
J
** **
** ** ** ** ** ** ** **
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** ** ** ** ** ** ** **
Featured
Article
Selecting
a Search Engine Optimization Company
A
Search Engine Optimization Company can be an invaluable
asset
in your Internet marketing campaign. They specialize
in
knowing how to raise your search engine positions,
monitoring
those positions on the regular basis, and
adjusting
their strategies to account for undesirable
results
in any given month. Since this takes a lot of time,
effort,
and specialized knowledge, it can be in your best
interest
to go to an outside source rather than try to
maintain
high search engine positions on your own.
However,
like every business, there are good companies and
there
are lemons. Knowing the right questions to ask and
the
criteria to look for will help you in choosing an
affordable,
effective search engine optimization company.
When
looking at different companies, begin by considering
the
approach they employ to raise your search engine
positions.
Steer clear of companies that use cloaked,
doorway,
or bridge pages to raise your positions. These
techniques
violate most search engine policy, and in the
worst
case scenario, will only get your website severely
penalized,
if not removed entirely from a search engine's
index.
A
cloaked page is a page that is created which is invisible
to the
regular visitor to your website. The cloaked page is
coded
to detect a search engine spider and divert them to
this
special page, which is set-up to artificially boost
your
search engine position. Doorway or bridge pages
utilize
the same concept, but often reside on an entirely
different
server. Google, one of the largest and most
important
search engine on the Internet, will remove your
website
from their index if they detect you have cloaked
pages.
Never, never employ any company that uses this
technique!
Another
important element is to get a guarantee that the
company
you hire will not work with your competitors while
they
are working for you. Obviously, this would seriously
compromise
the effectiveness of the search engine
optimization
campaign. Be aware that some companies will
use the
success they achieve for your website to sell their
services
to your competitors. So get your guarantee in
writing,
and make sure it is legally binding.
Of
course, one of the most important factors you want to
check
out is the company's track record of results.
However,
don't take the company's word for it. They will
undoubtedly
be slanting their results in order to sell
their
services to you. To go beyond their simple statement
of
success, ask them a few pertinent questions, and verify
their
answers.
Ask
them which engines they have achieved the best results
on. The
ones that are important are the most popular
engines,
and these are the ones you want to see good
results
on. Since the popularity of search engines can
change
with the landscape of the overall Internet, check
out the
Nielsen Netratings page at Search Engine Watch. You
can
access this at
http://www.searchenginewatch.com/article.php/2156451.
Next,
find out what keywords and phrases they are claiming
great
results with. It's easy to get high rankings with
unpopular
words. For instance, the keyword "cat leashes"
will
get high popularity ranking because no one else would
think
of using it. What you are looking for is good results
using
popular keywords. Check out the software Wordtracker,
available
at www.wordtracker.com. You can order a free
trial,
or a subscription ranging from 1 day to 1 year. This
software
rates the popularity of keywords and phrases based
on
actual search engine use.
Next,
look for good results over an entire site that the
company
claims to have successfully worked for. You want to
see a
wide range of positions over a number of different
search
engines using different keywords or phrases for the
entire
site. Request a report for any client the company
claims
to have done well for. This report should show good
positions
on a number of the most popular search engines
for a
variety of different, popular keywords and phrases.
When
you are checking out search engine optimization
companies,
make sure they have actually done the work they
are
claiming to have done. Some companies will use other
company's
results in order to get you to sign on with them.
If you
are in doubt, call the company they are showing you
results
for, and ask for the name of their search engine
optimization
company.
It's
important to keep in mind that a successful search
engine
optimization campaign will result in maximum
exposure
across a wide range of popular search engines
using a
variety of keywords and phrases. This is the
formula
for a successful campaign, and you should keep it
always
in the forefront of your marketing strategy.
Ask the
search engine optimization company you are
considering
for a report that shows you rankings across a
number
of popular search engines for a period of at least
six
months. Remember: search engine marketing is a process
that is
continual, and you need a company that not only
understands
this, but keeps constant tabs on your search
engine
positions. That company must also be able to adjust
its
strategy in the event that search engine rankings drop.
Since
search engine marketing is an on-going process, your
positions
must be constantly monitored. If you want your
search
engine optimization company to do this for you,
request
a sample of a monthly report. It is essential that
this
report should show rankings for the most popular
search
engines. Don't be impressed by a report that only
shows
great results for a limited number of small search
engines.
These are fairly easy results to acquire. Also
confirm
that the popular search engine results they are
showing
you are indeed the popular search engines
currently.
Be sure
the sample report the company shows you is in a
format
that you can easily understand. For example, it
could be
in the form of a chart that covers a period of at
least
six months and presents data such as the top 50
positions
broken down on a monthly basis or the top 5 pages
each
month. Then, ascertain that the company you are
considering
actually monitors these positions or pages
every
month, and that the sample report they show you
includes
findings and recommendations for the specific
site.
This insures that the company will actively monitor
and
make adjustments to their strategy on a continual basis
rather
than simply gather statistics on your positions. You
need a
company that is actively participant in your search
engine
marketing campaign, not just an information
gatherer.
Obviously,
your finances have to figure into your choice of
company,
but bear in mind that a search engine optimization
company
is crucial the success of your marketing campaign.
It is
not just a casual accessory. If you cannot afford a
company
that will do a thorough and reliable job for your
website,
you might consider waiting until you do have the
finances
in place.
If you
have to find a company and can't wait for your
finances
to catch up, you may be able to find an affordable
company
that will also be able to supply quality, reliable
work,
such as a fairly new company. Just remember that
there
are risks involved with using a company without a
proven
track record - and that risk is your money! Don't
take
that leap unless the company can supply you with a
least a
few references.
References
are the most reliable indicator of a good
company.
Don't use a company that won't show your
references
because of any reason, confidentiality included.
Remember
- even doctors will provide references! The firm
you
choose should provide you with a minimum of two
references,
one that is from the past, and one that is
current.
When
you contact these references, be prepared to ask
precise,
specific questions so that neither of your time is
wasted.
Ask them what their experience was like with the
company,
such as their availability to answer questions and
deal
with problems and their ability to meet deadlines. Ask
the
reference to rate the overall performance of the
company.
Find
out if the company requested that the reference make
significant
changes to their web pages that affected the
visitors
coming to their site. You are looking for a search
engine
optimization company that can balance the needs of
both
search engines and site visitors without compromising
either.
The
most essential question to ask is whether the work of
the
search engine optimization company resulted in higher
profits
for the reference. Without profits, it doesn't
matter
whether your positions are at the top of the list or
not.
This is
one of the good and informative articles from
one of
several article PLR packages I have the great
fortune
to having use and resell rights to.
You may
use any of these articles that do NOT have a
resource
box on your web site or in your newsletter
with a
mention of Rim Digest eZine or this box:
Jan
Tallent, Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
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Vote
for this Ezine at the Cumuli Ezine Finder:
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Vote
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Positive
Quotes
Remember
that if the opportunities for great deeds should never come,
the
opportunities for good deeds are renewed day by day. The thing
for us
to long for is the goodness, not the glory.
-- F.W.
Faber
and
What
can be added to the happiness of a man who is in health,
out of
debt, and has a clear conscience?
-- Adam
Smith (1723-1790)
** **
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Feedback
Hi Jan,
Sure
got a laugh out of the Rim Digest
Chuckle
about the CA heat -- especially since
I am in
Alaska where it is already freezing
at
night and we are using our heaters.
Have a
terrific time with Madison!
Coleen
Eat
Chocolate. Feel Great. Make Money.
http://www.wow-chocolate.com/
<
thanks, Coleen, I liked it too and yes, thanks, I will,
countdown
to leave is 15 minutes, yipeeeeeeeeeeeeeeeeee!
Jan
>
well,
duh, see editor's blonde moment above, lol
************************
remember,
this is YOUR newsletter, send any
comments,
good or bad, address change or other
needed
correspondence to mailto:rimdigest@usa.net
and use
a subject, please. :-)
if you
like this ezine, please forward a copy
or an
invitation to a friend. :-)
** **
** ** ** ** ** ** ** **
Chuckle
While
working at a pizza parlor I observed a man ordering a small
pizza
to go. He appeared to be alone and the cook asked him if he
would
like it cut into 4 pieces or 6. He thought about it for
some
time before responding. "Just cut it into 4 pieces; I don't
think
I'm hungry enough to eat 6 pieces."
** **
** ** ** ** ** ** ** **
If
You've struggled with - Law Of Attraction, Positive Mental Attitude,
or Goal
Setting.... It's time to sort your HeadPaint!
http://jantd.rsmithuk.hop.clickbank.net
** **
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Recommended
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iCop's
Internet Marketing Trade Journalā?¢
http://www.i-cop.org/trade-journal.htm
Free
Newsletters from 123Greetings.com
URL: http://www.123greetings.com/newsletter/
The
Goal Mine Gazette Newsletter http://tinyurl.com/l8sw
Culinary
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eCommerce
Resources eZine: http://tinyurl.com/nbk5
Biz
Site Biz E-zine: http://tinyurl.com/6ytsh
** **
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"Bye"
for now and thank you for reading. I appreciate your
being
part of my *rimmers* family. Hope to "see you" for
the
next issue- which will be delivered next Thursday.
You
will also hear from me with the occasional solo.
If you
do NOT want to get solos, please just let me
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If you
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To send
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use: mailto:rimdigest@usa.net and a SUBJECT, please.
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Tallent, Marketing Warrioress
at
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Both
Divisions of the Tallent Agency
po box
858 - Steelville, MO 65565 USA