Hello
and welcome to Rim Digest, the ezine for
"Responsible
Internet Marketers".
Striving
to be the BEST resource for Small Biz Owners...
September
6, volume 7-issue 35
Subscriber
Count as I hit send is 1989
welcome
to our new subscribers! :-)
Your
editor: Jan Tallent, rimdigest@usa.net
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Today's
Issue Contains:
Publisher's
Spot
Featured
Article: Monitoring Search Engine Positions
Positive
Quotes
Feedback
Chuckle
Recommended
eZines
Publisher's
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Featured
Article
Monitoring
Search Engine Positions
Since
search engines are the first stop for people on the
Internet
looking for goods or services, the position your
website
appears in search results is an important factor.
If your
URL shows up far down the results list, the chances
of the
consumer never finding you increase incrementally.
Once
you achieve a high search engine position, it is
essential
that you make sure you maintain the high ranking
you
have worked so hard to achieve.
This
means you must come up with a strategy to monitor your
search
engines positions. This strategy is crucial to the
success
of any marketing campaign. Think of your search
engine
positions as your online portfolio. Would you let
your
stock portfolio be ruled by chance and market
fluctuations,
or would you keep close tabs on your stocks
so you
could buy and sell when the time is right? This is
the way
you must consider your search engines positions.
Be
aware that at first, after you have launched your search
engine
campaign and done all the right things to increase
your
rankings, you will most likely see a continual upward
climb.
What you need to be on the lookout for is the moment
that
upward climb reaches a plateau. When this happens,
your
search engine position campaign moves into stage two,
the
monitoring and protecting stage.
In
stage two, do not be concerned about the short-term
fluctuations
in your positions. These are similar to the
subtle
rising and falling of stocks in a portfolio.
Short-term
movement is an integral part of the whole
process.
It's the long-term changes that you must watch for
and
prepare to act on immediately.
Analyzing
the long-term trends of search engines positions
is
imperative. The way in which search engines rank
websites
may change at the drop of hat. If you are unaware
of
these changes - many of which are subtle yet can be
deadly
to your ranking - your position may drop to the
bottom
of the list before you can get your bearings. To
prevent
this kind of precipitous drop, you must create a
system
to monitor your positions on a monthly basis. Devise
a chart
to keep tabs on your top ranking positions or your
top pages,
and make sure to watch "the market" closely.
Each
search engine uses a formula to compute website
rankings.
When a search engine changes this formula in any
way, it
may raise or lower your ranking. Some search
engines
use a number of different formulas, rotating them
so that
a formula doesn't become overused or outdated.
Depending
on which formula is being applied, your search
engine
position may suddenly drop or rise in rank
significantly.
Therefore, you must check your positions
frequently
in order to catch when a search engine changes
formulas
and what effect it has on your positions.
You
must also deal with your competition - a crucial factor
you
must always be vigilant about. Your competitor's
position
may suddenly rise, automatically lowering your
position.
Or their position may drop, pushing your position
higher.
Each month, expect position changes due to the
continual
changes that are occurring in your competitor's
position,
and be prepared to adjust your marketing strategy
to
compensate for decreased rankings. Monitoring these
fluctuations
will also give you vital information about how
to
improve your website to increase your position in search
results.
Of
course, you must discern what the most popular search
engines
are in order for your monitoring efforts to be
effective.
Right now, there are ten popular search engines
that
direct most of Internet traffic to your sites. The
challenge
you face is that these top ten may change from
month
to month.
This
means that your must not only monitor your search
engine
positions, but you must also keep track of the
ranking
popularity of the search engines you are
monitoring.
Find out which search engines people use most
frequently
every month and be sure to live in the present!
People
are fickle about their favorite search engines, and
it
takes constant vigilance to follow their dalliances. The
search
engines they loved when you first launched your
campaign
may be old news in the next few months. You must
adjust
your list of engines according to the whims of the
Internet
users. Check out
http://www.searchenginewatch.com/reports/netratings.html
for a
current list of website favorites.
Another
factor to monitor carefully is a sudden drop of
your
positions in all search engines. This is not the same
as
monthly fluctuations - this is a neon red warning sign!
It
could mean a number of different things.
It all
your search engine positions have plummeted, it may
indicate
that search engines spiders - those sneaky
programs
that seek out your site and rank their positions -
have
found some type of problem with your website. If you
have
recently changed the code, for instance, the spider
may
become utterly confused and consequently drop your
positions
disastrously. If a spider creeps up on your
website
when it is down for adjustments or changes, you may
actually
disappear from a search engine index entirely. Or
a
search engine may drastically change its formula, and
suddenly
all of your website come up as irrelevant. If that
search
engine is a current favorite, it may create a domino
effect,
causing all of your position to drop in all search
engines.
Some
search engines rely on the results from other search
engines,
and it is vital that you know which engines these
are and
keep track of all the engines they influence. The
biggest
problem here is that search engines will sometimes
change
affiliations, and this can create a major shift in
the
geography of the Internet. For example, recently Yahoo
decided
to display only results gleaned from Google. So you
must
not only monitor your own positions, but you must keep
abreast
of seismic shifts in the landscape of the Internet
as a
whole.
Finally,
pay attention to your keywords. Keywords are the
foundation
bricks of the entire search engine system, and
they
demand individual scrutiny in your monitoring efforts.
If you
have found that a number of your positions have
plummeted,
it may mean that a page of your website has
become
invisible or inaccessible to search engine spiders.
Or the
competition for that particular keyword or phrase
has
recently rocketed into outer space. In either case, you
must
act quickly and efficiently to regain lost ground.
Your
search engine marketing campaign is an investment. If
costs
you time and money on a continual basis. Protect this
investment
as diligently as you would your financial
portfolio.
In the same way, track your positions from an
objective
perspective, and monitor your positions on a
regular
basis. Make sure your time and effort reap rewards
by
keeping your eye on the big picture - your long-term
marketing
campaign.
This is
one of the good and informative articles from
one of
several article PLR packages I have the good
fortune
to having use and resell rights to. I am sorry
to
admit, as in the feedback section below, that I did
not
keep the packages separated as I purchased them
and
instead categorized them for the type of article
and /
or content.
You may
use any of these articles that do NOT have a
resource
box on your web site or in your newsletter
with a
mention of Rim Digest eZine or this box:
Jan
Tallent, Marketing Warrioress
at http://www.jantd.com/ and
Publisher of
Rim
Digest eZine, http://www.rimdigest.com/
Both
Divisions of the Tallent Agency
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Positive
Quotes
In
order to discover new lands,
one
must be willing to lose sight
of the
shore for a very long time.
--
Andre Gide (1869?1951) French Writer
and
People
are always blaming their circumstances for what they are.
I don't
believe in circumstances. The people who get on in this
world
are the people who get up and look for the circumstances
they
want, and, if they can't find them, make them.
--
George Bernard Shaw (1856-1950) Irish Playwright
** **
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Feedback
Hi Jan,
Appreciate
the article you carrried 'Search
Engine
Keywords Selection', the twist in getting
your
clients / consumers suggest the keywords one
should
use is a very valid insight on the author's
part
but pray, who is the author or authoress?
I
looked for the bio or resource box but there is none.
Do
publish more articles by this writer.
Thanks,
Jerome
D.
Write
Better Ads - Free. Visit:
http://www.WriteBetterAds.com
<
hello, Jerome
thanks
so much for the great feedback on the article
but I
have no idea who wrote it, it was one of the
offerings
from a PLR pack of articles - eek!
And
yes, this is a good package of them - but since I also
mixed
up the packages I could break up into categories of
content,
I have no idea WHICH package it even came from
since
NONE of the last four PLR article packages I bought
had
author names so we could take credit for the articles!
Jan
>
************************
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Chuckle
This is
just SOOOOOOOOOOOOOOOO cute ...
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and
snopes says it is for real, untouched, oh my!
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